Retronyms "Update"

knewspeak

I think Akai were testing the water, to see what worked or not, now they know, hardware is back.

Littlewoodg

@Millions said:

@Korakios said:
MPC app = less hardware MPC sales , not gonna happen

I find this one difficult to believe as the primary motivator. MPC Beats is more fleshed out than anything MPC on iOS and it's free. They want as many people to sink their teeth into their ecosystem as possible and an iPad app that is enhanced by the MPC studio II would accomplish that.

As an aside In my experience Beats is not really more fleshed out than iMPC Pro 2-
Maybe i missed a whole feature set, and as a result have always been puzzled by peoples wish to see Beats on ios as if that would be an improvement
I found Beats to be far clunkier to get things done, and if you purchased the Akai soundsets on ios they don't carry over…which is a reminder that soundsets are a (if not the) decisive income stream

echoopera

@knewspeak said:
I think Akai were testing the water, to see what worked or not, now they know, hardware is back.

And Hardware with Software will always be here. I just think MPC Studio and iMPC Pro would be a killer combo.

It can’t be that hard to setup provided they have a decent SDK available for the controller like Novation offers with their Launchpad MK3 line.

Just a missed marketing opportunity to promote that you can create grooves anywhere and how you like.

Just my opinion of course. I want music in everyone’s hands at all levels of skill. 😜

Korakios

@Millions said:

@Korakios said:
MPC app = less hardware MPC sales , not gonna happen

I find this one difficult to believe as the primary motivator. MPC Beats is more fleshed out than anything MPC on iOS and it's free. They want as many people to sink their teeth into their ecosystem as possible and an iPad app that is enhanced by the MPC studio II would accomplish that.

that might work (MPC studio=hardware sales)
maybe an iOS app that unlocks when Studio is connected

telecharge

@CapnWillie said:
I asked Native Instrument project lead Matt and he admitted they are not prioritizing iOS.

And here I thought 5 years of nothing but compatibility updates was leading to something HUGE.

Thanks for the brilliant analysis.

hansjbs

@CapnWillie said:
IMPC and iMaschine not being fully featured or prioritized is DEFINITELY about not canabalizing their flagship products.

Neither Akai nor Native Instruments will prioritize those apps until iOS users stop being cheap which won’t happen in the foreseeable future if ever. I lean toward never ever ever ever.lol

Not a hunch. I asked Native Instrument project lead Matt and he admitted they are not prioritizing iOS. They aren’t dumb and they have professionals whose job is to analyze the market and make these decisions. Sure ain’t a few guys who spend time on forums making the decision.lol. We don’t know THEIR business better than they do.

They know what’s possible on iPad and they know very well how many pros use Bm3. You’d have to live under a rock to not know. Producers have won Grammys and there are several hits on the charts as I type that were made on BM3.

They also know Bm3 costs $20 so where’s the brilliant business in that when they sell a hardware standalone that does less for $1300. The math is remedial.😂.

Do you honestly think Akai or Native couldn’t make iMPC or IMaschine exponentially better than Bm3? I mean seriously. Does anyone think that the two market leaders can’t out Dev Intuas two man team? Really?😂. It’s common sense tbh.

Native could simply make MK3 class compliant and Bm3 controlled by MK3 would crush Akais hardware GrooveBox offerings but guess what….it would crush Maschine Plus flagship too.

NOT. Gunna. Happen.

What he said. 😂

mjm1138

@CapnWillie said:
IMPC and iMaschine not being fully featured or prioritized is DEFINITELY about not canabalizing their flagship products.

Neither Akai nor Native Instruments will prioritize those apps until iOS users stop being cheap which won’t happen in the foreseeable future if ever. I lean toward never ever ever ever.lol

Not a hunch. I asked Native Instrument project lead Matt and he admitted they are not prioritizing iOS. They aren’t dumb and they have professionals whose job is to analyze the market and make these decisions. Sure ain’t a few guys who spend time on forums making the decision.lol. We don’t know THEIR business better than they do.

They know what’s possible on iPad and they know very well how many pros use Bm3. You’d have to live under a rock to not know. Producers have won Grammys and there are several hits on the charts as I type that were made on BM3.

They also know Bm3 costs $20 so where’s the brilliant business in that when they sell a hardware standalone that does less for $1300. The math is remedial.😂.

Do you honestly think Akai or Native couldn’t make iMPC or IMaschine exponentially better than Bm3? I mean seriously. Does anyone think that the two market leaders can’t out Dev Intuas two man team? Really?😂. It’s common sense tbh.

Native could simply make MK3 class compliant and Bm3 controlled by MK3 would crush Akais hardware GrooveBox offerings but guess what….it would crush Maschine Plus flagship too.

NOT. Gunna. Happen.

Per your point though, anyone with some talent and some capital to throw at it could create a product that would disrupt Akai and Native's flagship offerings. So they may not want to cannibalize their own cash cows, but if they don't, someone else ultimately will. This was one of the key business insights that Steve Jobs brought to Apple: if one of your product lines is going to be disrupted, it's best if you're the one doing the disrupting. In 2006 Apple was "the iPod company", and the iPod line was by far their biggest revenue generator. The iPhone killed the iPod market dead over the course of a few short years. But if they didn't do it, Android or Blackberry or someone would have. And it also disrupted big adjacent markets (mobile phones) so the trade-off was a bargain for them. The "iPhone company" was an order of magnitude bigger than the "iPod company".

Eventually it will occur to someone like Uli Behringer that they could hire a hundred engineers and product people and create integrated hardware/software products that would outperform Akai and Native hardware, dominate the iOS market space and take a bite out of the desktop market. Seems like Arturia could accomplish this pretty easily. IK Multimedia could maybe pull it off. There are a bunch of others. And of course any of the big players. But yeah, Akai, Native, Steinberg, Roland, Korg, Arturia...you're right. They're all trying to avoid damaging their core business by keeping their iOS products at the hobbyist level.

Meanwhile, it seems like pricing is drifting upward for quality apps in the iOS AUv3 marketplace, and I have to say for my own part that now I have an M1 iPad, if Apple dropped Logic Pro for iPad tomorrow and charged the full $199 for it, I'd buy it in a second. It feels like the hardware has advanced to the point where the investment would be worth it.

But yeah, if you're Akai or Native or Roland or whoever, good luck making that argument to the board of directors.

knewspeak

@mjm1138 said:

@CapnWillie said:
IMPC and iMaschine not being fully featured or prioritized is DEFINITELY about not canabalizing their flagship products.

Neither Akai nor Native Instruments will prioritize those apps until iOS users stop being cheap which won’t happen in the foreseeable future if ever. I lean toward never ever ever ever.lol

Not a hunch. I asked Native Instrument project lead Matt and he admitted they are not prioritizing iOS. They aren’t dumb and they have professionals whose job is to analyze the market and make these decisions. Sure ain’t a few guys who spend time on forums making the decision.lol. We don’t know THEIR business better than they do.

They know what’s possible on iPad and they know very well how many pros use Bm3. You’d have to live under a rock to not know. Producers have won Grammys and there are several hits on the charts as I type that were made on BM3.

They also know Bm3 costs $20 so where’s the brilliant business in that when they sell a hardware standalone that does less for $1300. The math is remedial.😂.

Do you honestly think Akai or Native couldn’t make iMPC or IMaschine exponentially better than Bm3? I mean seriously. Does anyone think that the two market leaders can’t out Dev Intuas two man team? Really?😂. It’s common sense tbh.

Native could simply make MK3 class compliant and Bm3 controlled by MK3 would crush Akais hardware GrooveBox offerings but guess what….it would crush Maschine Plus flagship too.

NOT. Gunna. Happen.

Per your point though, anyone with some talent and some capital to throw at it could create a product that would disrupt Akai and Native's flagship offerings. So they may not want to cannibalize their own cash cows, but if they don't, someone else ultimately will. This was one of the key business insights that Steve Jobs brought to Apple: if one of your product lines is going to be disrupted, it's best if you're the one doing the disrupting. In 2006 Apple was "the iPod company", and the iPod line was by far their biggest revenue generator. The iPhone killed the iPod market dead over the course of a few short years. But if they didn't do it, Android or Blackberry or someone would have. And it also disrupted big adjacent markets (mobile phones) so the trade-off was a bargain for them. The "iPhone company" was an order of magnitude bigger than the "iPod company".

Eventually it will occur to someone like Uli Behringer that they could hire a hundred engineers and product people and create integrated hardware/software products that would outperform Akai and Native hardware, dominate the iOS market space and take a bite out of the desktop market. Seems like Arturia could accomplish this pretty easily. IK Multimedia could maybe pull it off. There are a bunch of others. And of course any of the big players. But yeah, Akai, Native, Steinberg, Roland, Korg, Arturia...you're right. They're all trying to avoid damaging their core business by keeping their iOS products at the hobbyist level.

Meanwhile, it seems like pricing is drifting upward for quality apps in the iOS AUv3 marketplace, and I have to say for my own part that now I have an M1 iPad, if Apple dropped Logic Pro for iPad tomorrow and charged the full $199 for it, I'd buy it in a second. It feels like the hardware has advanced to the point where the investment would be worth it.

But yeah, if you're Akai or Native or Roland or whoever, good luck making that argument to the board of directors.

But when Akai, Native Instruments update their products it causes minimal disruption, when Apple updates it’s products, it can be a massive amount of disruption for third party developers.

hansjbs

@CapnWillie you can never be out😂