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Keyboard Magazine: Dead at Age 42?
From Synthtopia:
http://www.synthtopia.com/content/2017/01/13/keyboard-magazine-dead-at-age-42/
It appears that Keyboard magazine is dead at age 42.
We have not seen an official announcement from owner NewBay Media yet, but sources say that NewBay shared this message with people immediately impacted by the decision earlier today:
“Today we are introducing the new Electronic Musician, a publication uniting the best of Keyboard and Electronic Musician magazines into a single brand, to better serve the continued transformation of music and technology.
Led by veteran Editor-in-Chief Gino Robair, the new Electronic Musician will focus on topics from both magazines, as well as adding new insight into how artists and producers use technology to create today’s best music. The content will incorporate techniques and music lessons for recording, producing, and performing musicians with a focus on those who use the keyboard as a primary tool of expression.”
Keyboard magazine has been a fixture of the keyboard and electronic music world for over four decades, featuring interviews with some of the most important keyboard performers of our time, performance tutorials and transcriptions, music reviews and content by a who’s who of industry authors.
Subscribing to Keyboard was a rite of passage for many, who may have spent a long time staring at the glossy spreads….but read it for the articles.
Comments
There was a time when that was where gear information came from. You looked forward to the new issue every month. It was a long time ago. Sigh...
Sad
Yes it is sad. Still grieving the loss of this. Ah, that's where the inspiration for their number one smash hit "I live in a car" came from.
https://www.uksubstimeandmatter.net/gallery/displayimage.php?pid=854&fullsize=1
With the internet, who needs magazines any more.
Indeed. Suffering some nostalgic depression this morning. Do miss that dank smell of the printed press though. Off to the paper shop now to snort a line or two of The Independent. Oh no I can't. Another one gone.
Well, having worked as a magazine art editor (QuarkXpress Photoshop Illustrator, later InDesign (and for a while, FrameMaker)) for more accumulated years than anything else I've done in my life, I was all set to accept that magazines would die out. The past fifteen years certainly has seen a down trend in circulations. However, I'm quite pleased to note (last year I noticed, but it had no doubt been available to notice before, had I noticed that it was something I should notice) that magazines are kind of back. Not as bigly as they were once, but they've not died out either.
The fact is, a magazine is not unaffordable to put together, to gather advertising for, and pay for paper delivery, print and distribution. At the point that the advertising doesn't equal the print+distrib, the mag has to effectively close, or lose money, and that's often why a lot of magazines suddenly announce their demise in a quick paragraph tucked away (typically the last page that has space that hasn't already gone to repro, just in time for the staff to be notified that they don't have to put the next issue together because they no longer have jobs). I remember the last ever issue of Record Mirror was like that in the 90s. I used to have that issue, but lost it (kept a slightly earlier one instead thinking it was that one).
But anyway, what I'm saying is that doing a print mag is still surprisingly viable, as long as you're aware of the scale these days.
Technology is such a fast moving area that quite often magazines seem a month or two behind the market. That may be fine for some areas of interest, but it sometimes seems a lot in the technology area. Magazines are still good for more in-depth articles though. I hope they do continue, but some level of consolidation seems inevitable.
When magazines were fat they were great. Fat meant full of ads which (usually) meant better content. For me Keyboard was the 80's when my synth adventures began. Lots of other good ones too. Electronic Musician, Synapse, Trouser Press, Future Music, Polyphony and many more. My magazines were fat and I was thin. How things have changed...
Keyboard had articles on technique that you couldn't find elsewhere
Print is dead.
It's just information, not a physical product.
And half of keyboards was ads.
What killed it isn't just internet blogs and such. It's also Youtube. When you can not just talk about a keyboard but actually DEMONSTRATE what you're doing with it, that produces a bigger selling point than some nice write-ups in a magazine.
I am going to miss it though, going to a Guitar Center, and sifting through the rags hanging on the rack, seeing in my hands what types of reviews and interviews there were to read.