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Dissertation Idea: Apple - Good or Bad?
I'm a music student and this is my idea for a Dissertation, considering everything I do is on my iPad. So, I ask you, what's your opinion of Apple? Are they the saviour or damners of the modern music realm? iTunes? Apple Music? What do you think?
Comments
I think their roots are firmly in supporting the west-coast school of liberal arts (and Steve's beliefs in aesthetic perfection when it comes to execution of every aspect of their products, physical, digital and conceptual - may he rest in peace). So they have a history of 'being there' for the musicians, designers, artists etc.
Lately this may have become secondary to appealing to mass consumer base and pursuing shareholder/investor interests. Having said this, it seems there are still plenty of people in Apple's ranks doing their best to support creatives and their particular workflows. Apple are still the first -and only- who strive to make their mobile platform a viable option for music applications. Their own music apps show this, as do the depth and features of their APIs.
In terms of music/media consumption: if it weren't for Steve Jobs, we'd still be suffering the horrible reality of DRM. He strong-armed the mighty music industry into letting go of control; and the freedoms we now enjoy with iTunes, Spotify, Apple Music we owe largely to Apple/Steve.
I think they do really great stuff, but then again do stupid stuff because it sells, or they think it sells, or just because they want to shake the markets and popularise stuff like usb-c and get rid of headphone jacks. iTunes sucks really hard, i dont use apple music(or anything similar like spotify). But still because of the greatest OS imo, good build quality and general quality of products, attention to details, having more unified ecosystem etc. i still prefer apple computer, phone and tablet over windows or android.
From a purely technical standpoint, Apple doesn't offer any machine for music studios anymore. They went from the best thing money could buy (PowerMac, MacPro) to "devices".
And @brambos is absolutely right, we owe a lot to Steve. He loved music, all of his acid trips while listening to the Beatles...
Apple Music is an example of the "post-Steve" era. They were/are very late to the market, and don't contribute anything new to it.
They take a cut of each digital song or album sold through their platform. They have more cash on hand than most country's foreign-currency reserves. The digital music market is over saturated, and they love it.
I find it really hard to have an opinion on Apple if the scope is limited to just music
I have mixed feelings about them but all in all, i prefer them to the other tech giants. They're the least evil among Facebook, Amazon, Google and Microsoft in my opinion but i've never been a fan of the walled garden approach to software
Apple have the digital world in the palm of their metaphorical hand. They make the best hardware, and the App Store makes Google Play look like amateur hour. If Apple wanted, they have the power to revolutionise music and music making, and easily develop iPads that surpass laptops.
The problem is they are greedy bastards the like of which the world has never seen, are obsessed with the iPhone, don't understand altruism, could not give two hoots about value in the real world, and under the current regime keep mistaking crappy gimmicks for innovation. Indeed, 'less for more' would seem to be the mantra.
[reaches for ex- lecturers hat, brushes dust off]
This dissertation: What would you do for a literature review to start it off? Are you intending to arrive at a quantified result, and how are you going to measure and analyse the gathered data? How do you imagine the conclusion of the dissertation will be useful to anyone else later and in what way? (In other words, don't just pick a dissertation topic because 'you've got to do a dissertation' - make it useful to someone else, and let that guide you).
Be careful when gathering data - an open-ended free-form question such as this requires a lot of massaging on your end to turn it into something you can use, and you'll have a lot of work separating the 'interesting but useless' from the useful - it won't be apparent at first. Data getting, data working-with, and data presentation is the crux of a good dissertation, otherwise you're just writing a story, and fiction won't give you a good dissertation. Don't be afraid to put formulae in. In fact, because other people are afraid when they see complex formulae you should have the balls to use as much as you can, then people will assume it must be real proper statistical science, and they'll have a good look at the formulae later when they get the time, but it must be the real stuff because it looks like it.
I think they're chaotic neutral.
No, we're not.
Yes you can, no you shouldn't and that's not DRM.
That was with the old DRM'ed system before Steve persuaded the music publishers to allow DRM-free music.
Nothing is stopping me from playing back my iTunes-bought music in my car's non-Apple music system etc.
Also: what's a CD?
We were talking about music.
Books are a different industry (perhaps even more conservative than the music industry).
See above.
Savvy words there - something like the recent Apple reduction of Affiliate program commission rate to 2.5% - see how it affects music app purchases, and whatever other economic affects it has on the ecosystem - app pricing strategy and optimization is always good, or the various proprietary aspects of the Apple platform, like sand boxing, incompatibilities between iOS and Os, and whether they are good bad for end users like us. I'd guess you won't find much data driven stuff directly related to Apple and music good / bad - but there is a ton on platform economics, monocultures, software life cycles and pricing strategies, incentives and externalities. I have bibliographies on this stuff, feel free to drop a message if you'd like.
+1 to your charisma for that comment.
Apple Good or Bad for music doesn't really seem like a well formed question worthy of a dissertation. You neeed to be more specific and be able to ask questions which can be answered via data collection. Good or Bad is way too abstract and essentially meaningless within the context of a dissertation. I think you'd have to define the scope of your study more narrowly to effectively focus it as well. Even at a very broad level, are you talking about music creation using Apple products or musicians being able to distribute their creations via Apple products? Mac OS or iOS? Professional or amateur music creation? You'll also have to address the non-Apple alternatives in your study once you've narrowed down your topic as well.
Personally, I think mobile music creation would be an interesting topic especially if it focused on non-professional use cases. You could compare the various mobile platforms, address the technical, hardware, app, economics, and user base. You could look to studies on the emergence of music creation on computers as models for looking at what sorts of questions should be asked as well as get a sense of the similarities and differences between the development of computer based and mobile music creation. Questions about the relative frequency and use of mobile music versus more traditional music creation versus desktop/laptop and the degree of integration among them could be useful questions to ask in order to refine the scope of the study as well.
Apple opposing DRM and Apple fighting hard for its own walled garden aren't the same thing. That said, to think of Apple's fight against DRM or Flash or (...) as altruism would be missing the point.
While I'd agree eBooks and films are media consumption, the original poster specifically mentioned music and Apple, so @brambos seemed to be restricting his comments to this topic as well so characterizing this as twisting words rather than staying on topic does not seem accurate or relevant.
Apple has so much wealth, it is possible and desirable to devote time and money to things other than making more money. But for some reason I cannot fathom, this is not happening. Innovation has stopped at Cupertino towers.
Apple could very easily produce an iPad Pro that deserved the name. Specs such as 512gb drive, 8gb RAM as standard, SD card slots, upgrades that aren't three times as expensive as they should be, keyboard and pencil included. And this for under a thousand quid.
Sadly, there is more chance of Shergar winning the Grand National ridden by Lord Lucan! Even if they achieved the spec, that unrelenting greed would set the price at about £2,500 for the basic. Well beyond the pockets of the average punter, and a serious purchase for corporate clients.
Thank you all for the disussion, it has been very enlightening. Of course I could've been more specific, but I'm happy to have gotten the varied ideas from the community. Thanks again!
Cox... always good
Royal Gala... a bit too royal for me
Braeburn... can be great but I've bought some dodgy ones lately.
Best pick straight from the tree.
Apple is evil but like Lucifer the show. You can hate it but Love it neither.
As someone said:
Or something like that
Not good not bad just corporate
Exactly and corporate is all about the money and nothing else. Just don't forget what route Apple takes with taxes (Ireland springs into mind of course). Also think how they sue competitors to hell with so called copyright infringements (ie Samsung).
That being said Apple is a very very strong brand. Which they partly own to, as @brambos correctly remarked, a following of a lot of creative people, working in creative jobs, like advertising, music industry and arts. So to some level if people think of Apple they think of creativity. While people think of it's competitor MicroSoft as boring because it's mostly used in offices.
For me there's nothing postive about the brand except that the IOS platform attracted a group of devs that made some great (audio) apps for nice prices. That's what attracted me doing music on iOS.
btw I also see not much in Apple competitors like Google and MicroSoft. I just watch what looks interesting for me and my workflow. As @Littlewoodg said Apple is just corporate like their competitors, keep that always in mind. So it's all about the money and ideals of a better world sell always good.
It’s all part of the unsustainable economic folly that will all fail one day. Thing is I’m likely going to be dead by then with my health.....