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Complaints but also thankful
So I know apple slow down devices to save battery time. I know there's a logic behind that even tho it sucks for musicians who need the full power of the ios to run multiple apps. Apple constantly releases updates that kill our beloved musiv apps to satisfy consumer desire for a bi-yearly makeover. In spite of that I still see a lot of potential in the ios system for being a portable music making system. I remember making stuff 7 years ago and all I had was a shitty portable recorder overdub device. Things have come a long way even if it doesn't always perform exactly the way I'd like. I think at the end of the day I just want an easy system to get my idea out and down so I don't forget it. Ios definitely accomplishes that despite dissapointing updates etc.
Maybe I expect too much from what is essentially just a phone or Netflix watching device
Thoughts?
Comments
From my perspective, Apple has lost their way. I don’t buy their products to buy into the ecosystem. iTunes sucks. Don’t start it every godamn time I need to plug my phone into my computer in order to just charge it. I don’t want to be reminded every godamn day after an upgrade to set up Apple Pay. I don’t want to have to log in twice with my passcode every day in order to delay an upgrade. I’m sick of their stupid decisions they believe are forward looking that just end up with me having to keep track of another dongle.
I buy Apple for the user experience. Period. And honestly, they’re starting to fail worse than Microsoft in even their worst days. Sorry to rant, but agree with the OP here. These are good days (mostly) for music but I’m super disappointed as well.
Bottom line is that I have an affordable device/software that I can easily put on my lap, is mobile, and has an amazing array of quality tools to make music. On my iMac I have Logic Pro. I don't know of anything that better provides that capability for me than an Apple iPad Pro and desktop. I've never used a computer device that wasn't also a pain in the ass in some ways. Apple is an easy target for many reasons but, overall, I'm very happy. And the devices and apps will likely be even more amazing in the future.
Believe it or not, I don't think anybody who knows me would characterize me as a optimist.
I must agree with much of what you say in the above post. The IOS music software is largely astonishing, Logic Pro is the best for the desktop, and we can go between them with relative ease if required,
I’d add that Apple are very much the architects of their own problems, these days. Unlike Microsoft, whose founders basically lucked in to a deal that made their fortune, then filled a gap in the market that Apple did not want - and still doesn’t want or need - to fill, Apple execs have made decisions based purely on fastest profit.
Attempting to foist less (innovation) for more (cash) on customers, and neglecting pretty much every line other than the iPhone will bite them, eventually. Just as it did in the past, when Jobs was ousted by bean counters. Apple stands or falls on innovation and being the best quality. Now both pillars are rather wobbly.
That’d be a good song title. Or even band name.
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Have it, with my blessings.
If you’ve got an hour and a half (at least to set to listen to in the background):
They only thing they should remove is the "pro". I mean from iPads, macbook and imac. Then they does all the things you expect
My issue in life is size.
I am so frustrated that I don't have enough space again on my main iPad.
I know it is business.
But, between iOS updates, new apps, and then the updates to accommodate iOS updates apps continue to grow in size.
Meanwhile, the device real estate becomes a stress point more times than not lately for me.
Spend hours per week deleting and reinstalling apps like Sampletank or other big ones I can no longer leave on the devices like I used to.
So they win. I will have to buy a new iPad.
It is not a positive experience especially when you get a new device for a thousand dollars and it is literally same thing you had. Shame but size matters.
Bigger is better.
While I see many things I don’t like about Apple’s approach, I don’t see alternatives I prefer to iOS either. I supply Apple with my feedback and sometimes there is change in the direction I want (e.g. camera connection kit with the ability to charge the device at the same time).
I try to be realistic about market expectations and where music creation falls within it. I don’t see these as necessarily unilateral Apple decisions but as more of a reflection of social values which profit based companies respond to as the work of artists in general seems to be increasingly devalued and taken for granted.
Cheap apps for the masses seems to be the dominant modus operandi which frequently makes it more challenging to produce quality music creation apps as well as better support at the iOS level for users and developers.
I am very thankful for the efforts of iOS developers and hope their needs are met as well.
I hope they start paying more attention to serious creative types or someone does
"Pro" has such a nebulous meaning that changes depending on context. What do you call an iPad that is more powerful than other iPads, and is therefore better suited for professional applications? You could call it SuperPad. UltraPad. MaxiPad... um, already taken. Premium or iPad Deluxe. Or how about Pro? Adjust expectations to the reality of the marketplace.
Seems there's a problem with iOS devices in that they can't handle all the apps and content people want to put on them. It's kind of an embarrassment of riches. I've collected up so much good stuff that costs relatively little, I need to buy a bigger house to put it all in. So you buy a bigger house.
I don't blame Apple one bit for making their devices for "the masses." People need phones and media players, and social networking and amateur creative stuff and whatever everyone's doing. No reason they should care a whit about power music makers but, fortunately, they care enough so that their consumer devices actually make pretty powerful music tools.
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I do. That is the job of Microsoft.
I see it like the BBC making shows such as Eastenders, when their remit does not require them to compete in that market, nor do their finances. In other words, most of Apple’s successful history and reputation has been built on producing high quality innovative products, which aren’t aimed at Everyman. Nor should they be.
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Aside from the huge possibilities of completely dominating music software, by forging closer links between IOS - the accidental revolution in who makes music and how - and the lucrative desktop world. Apple love gold more than King Midas, so this should interest them.
+1
This was basically my view as well
I’ve been saying that for years. In fact, here’s me saying it again in response to someone else saying it, a few years ago:
don't thnk it's so bad.. there is a hell lot of great apps to make great music with... this was something unimaginable 10yrs ago and even computers were weaker in terms of cpu power back in those days than current top tablet/phone models
it’s just personal choice to complain and search what is not possible and name disadvantages, OR take what is available, use it’s advantages and do great music with it..
i’m choosing second option.
I have an answer to this thread, but will not post it as it would be deemed political.
Eh? Who here is not using what is available.
Using all the good stuff, does not mean people have to pretend that improvement isn’t possible. Indeed, it is in the interests of everyone to promote improvement.
Apple is driven by the expectations of shareholders, they’re not an institution who benefits from public funds. Their job is to make more money for shareholders.
They market their hardware by subsidizing software like GarageBand and Logic which their competitors can’t create at a similar price point because they’re not subsidized to do so by a large corporation. In addition, Apple has recognized that trying to corner the music software market is not the best approach. They’ve partnered with some bigger companies and provided a platform for independent developers to distribute their apps. There is certainly room for improvement though when Apple invests their money they have to focus on where they’ll get the most return on their investment.
I think the larger issue is that people aren’t as willing to spend as much money on music creation apps as they are on other apps such as games. If the interest in music creation were as strong as it is for games, Apple would invest a lot more resources in addressing the concerns of musicians as would many other companies. It’s therefore no surprise that the Apple Store Music app of the year is focused on supplying snarky music soundtracks for social media videos.
A job they used to do by innovating. Besides which, how much is enough. Apple is now a 1.4 trillion dollar corporation. If such success is used only to breed ever more money, then their own history is doomed to repeat. Unless their user base has radically altered, away from creatives?
If, as you suggest, the wealthiest company on Earth cannot be bothered with innovation or the persuit of excellence because ‘it isn’t their job’ then stagnation must surely result. But then, why go to the trouble of having a market and apps that do more than numb the mind, if those apps and uses are merely promotional tools. Indeed, who are Apple promoting to if their real target is iPhone gamers.
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So are you saying that everything is eventually headed for the lowest common denominator, a Candy Crush economy of thought and expression?
I make no claims to be an economist or predictor of economic trends, but when developers say the documention from Apple to implement iOS based standards such as AU range from thin to nonexistent, then I believe Apple has their attention focused elsewhere.
There’s a difference between how people express themselves and how corporations believe they can make a profit. Large companies have a history of being status quo oriented so I don’t expect them to be sources of innovation beyond what they believe the lowest hanging fruit are that will make them the most money. In cultures where the value of artists and art continues to be marginalized there will continue to be less public and private investment in it. Until such time as these trends are reversed, I don’t expect companies like Apple to change their modus operandi. They’re much more interested in the bottom line of millions of people buying Candy Crush than they are in thousands buying music software.
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Then, sir, I submit that Apple as we have know it, is already among the Walking Dead.
Once the numbskulls being targeted realise they only need devices costing at most 50% of Apple products to play less challenging games, why would they bother to buy overpowered overpriced hardware.
Alternately, if Apple were to continue to milk the cash from such folk, and simultaneously develop apps/ products that increase human potential/ creativity, it would be possible for them to have their cake and eat it.
The Apple brand was built on quality and innovation, and also a ‘hip’ creative alternative to the ‘suits’ at Microsoft. The good guys.
That is no longer the case, and the fall will be sudden, and costly.
https://www.theguardian.com/money/2017/dec/28/apples-tim-cook-paid-102m-this-year-including-bonuses-worth-98m?CMP=Share_iOSApp_Other
Being a company with a proprietary strategy, Apple does have to constantly find ways to avoid becoming a company with products the public considers to be commodities. While I agree and hope Apple would see investing in music creation as one way to set them apart, their actions indicate there are significant limits to how far they’ll go in this regard.
The addition of VR seems to be their most current strategy for trying to get people to continue to buy their latest iPhone. Apple has certainly been on the brink before and there’s no guarantee they’ll stay where they are now either. Once again If they had more interest in music creation, they’d have better iOS developer support for music creation apps as well as separate categories in the App Store for music creation apps (they do for games). They prefer to chase technology with mass public appeal.
Bitterness toward Apple now is blowback from the collapse of a mistaken belief that Apple was a person (Jobs) or a (righteous) movement. Always was a corporation. It sells, we buy. No they there, that’s the point of a corporation.
I like what I’ve bought for the most part, and like my other dealings with corporations I feel more or less ripped off, depending. Maybe more so lately but at the same time the stuff available in the AppStore from the actual people (the individual developers) is so fucking cool...
The article also talks about how Apple shares have gone up six fold since Cook originally signed on as CEO of Apple in 2011. If profits should nose dive and Cook can’t quickly right the ship, shareholders will have no trouble giving him the boot and have someone else take them in a new direction.
Many of the people who use Apple products were not even around for the great Apple versus Microsoft culture wars. Bill Gates was the guy who helped pull Apple from the brink. They’ve been a dominant Microsoft type corporation for over a decade at least.
Profits have gone up because they raised prices - the iMac I was going to buy went up by 500 quid, and a lot of app prices doubled.
It doesn’t take a business genius to do that. But once you’ve done it, it’ll take some exceptionally clever thinking to deliver the same massive profit to expectant shareholders the following year, when your prices are already as high as your market can afford.
You don’t need a thousand pound phone to play Candy Crush and check your Facebook account every five minutes. Start ignoring the creative and corporate sector that have the budget for these products, and your market share will plummet.
Looks like a smash and grab business strategy to me, but what do I know, I’m just an old hippy.
I don‘t know why people think Apple is not interested in music. Logic is a pro music tool with huge free updates. People just try to make more out of iOS as it is.
It‘s a great little multi-touch phone OS but i bet 95% of the main users of music software tools (which are using mac and windows) don‘t care really.
And the others just want cheap music apps.
So we already have a saturated market in music apps.
I wonder what people expect.
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From a company based on innovation, the capacity to innovate would be nice.
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When they tried that last time around, forcing Jobs out, they nearly went bust. ‘Cause what the bean counters were sure the public wanted, failed.