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Comments
How about a review reminder popup on entering the IAP screen? If they like the app enough to buy expansions, they're more likely to leave a positive review.
To be honest I never rely on user reviews or rankings when looking at an app, I never even look at them, partly because some of the can be really misinformed, as you mention.
I know about the AudioShare experiment and even took part, but in the Dutch appstore, hardly any music app has enough rankings to show (almost always the default 4+, stars greyed out) and only one or two reviews, if that. Even after the experiment Audioshare now has only 8 ratings and two reviews.The market is simply too small I guess. Games yes, other apps, no impact at all.
But, of course, in the U.S., apparently it does matter a lot.
I look at stuff on YT (all too often Doug's ;-), the developer's site, Discchord, Music App Blog, and here, of course. Getting good videos out at launch and keeping interest going by offering new videos regularly on YT, and features, sounds and other content for the app, even if IAP, is probably much more effective in a small, specialized market such as this.
I notice too that many developers are employing 'price bouncing'. Moog, IKMultimedia, and many other devs seem to be doing this. Different Drummer has been shaving off it's price for quite a bit lately, and is now a dollar up, then a buck down and then back up again on an almost daily basis.
I think the DD dev has plugged the price into one of the app's wave parameters...
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LOL, nice one, Paul !
@mmp the very fact you mentioned those price bumping apps is proof that what they're doing is working. It's almost like free advertising, that the notifications you receive about the price changes are keeping those apps in your mind. Whether your view is a negative or positive one...it's free advertising.
Yeah, many music app sites will put up notifications about app sales, and some are posted on forums like this too. That's nice, free advertising right there.
Some sellers are overdoing it I guess. The practice might actually deter users from taking the plunge, waiting for prices to drop even further, and it will alienate buyers who purchased just before a significant price drop. It does encourage impulse buying I think-I've purchased small cheap apps that later proved to be quite useless (no AB or recording for instance)
I'm neutral on this price bouncing thing, if I'm mildly interested in an app I will often grab it in a sale (sometimes a mistake as mentioned above), but if I'm not, I'm not going to buy it even if it is on sale or free; and if I'm really interested in one (like BIAS, recently) I will not wait for weeks or months for it to go on sale but buy it at full price (although having said that, I usually can find gift cards at 20% off so that's a discount I'll enjoy anyway ;-) and the developers won't be worse off either!)
@PaulB Review request on the IAP screen makes perfect sense wrt asking the most enthusiastic users. However if someone's approaching me with money in his hand the last thing I'd want to do is to distract him by sending him elsewhere before he gives me that money
And after the purchase is complete he's probably more interested in trying out the thing he bought. Perhaps the next time he launches the app (e.g. the next day or whenever) would work well. One issue is that most people don't buy IAPs so this filter might be too aggressive, but it's a well-targeted one.
@mmp Price bouncing is exactly for the "mildly interested" category of people, exactly how you said it. DD is trying to extract maximum value from customers at every level of interest i.e. it's splitting the "mildly interested" group into multiple sub-groups depending on their precise level of interest
In general that approach makes sense - launch at your "correct" price and then gradually make it cheaper as it becomes older i.e. more obsolete. Though in DD's case the drop has been unusually fast (reminds me of when the first iPhone dropped from $600 to $200 in a very short amount of time).
@PaulB Review request on the IAP screen makes perfect sense wrt asking the most enthusiastic users. However if someone's approaching me with money in his hand the last thing I'd want to do is to distract him by sending him elsewhere before he gives me that money
And after the purchase is complete he's probably more interested in trying out the thing he bought. Perhaps the next time he launches the app (e.g. the next day or whenever) would work well. One issue is that most people don't buy IAPs so this filter might be too aggressive, but it's a well-targeted one.
@mmp Price bouncing is exactly for the "mildly interested" category of people, exactly how you said it. DD is trying to extract maximum value from customers at every level of interest i.e. it's splitting the "mildly interested" group into multiple sub-groups depending on their precise level of interest
In general that approach makes sense - launch at your "correct" price and then gradually make it cheaper as it becomes older i.e. more obsolete. Though in DD's case the drop has been unusually fast (reminds me of when the first iPhone dropped from $600 to $200 in a very short amount of time).
Sorry for the double-post, vanilla was giving me weird errors
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@Simon IIRC Apple didn't give any cash, but some kind of Apple Store gift card. DD dev could give out promo codes to his other apps
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