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Fantastic article on the Music Economy and creating value in a product that has become valueless!
Fantastic article on the Music Economy and creating value in a product that has become valueless! A Must Read for music makers!
Comments
Very good article, thanks for the link. One can also compare this to the commoditization of software via the App Store, and how it has changed our perception of value.
Very True @busker! ...but then there are the extremes--like Different Drummer, that took a long time for people to even consider because there wasn't enough perceived value at the beginning, so it seems that there must be a sweet spot where there is enough percieved value to not share, yet low enough in price to make someone want to buy it. :-)
As far as exclusivity this reminds me of William Gibson's, Neuromancer etc., poem, Agrippa, first published in a read once then self-destruct format. Took awhile for hackers to crack it.
It's an interesting topic. I'm not sure music creation software is really a one-to-one analogy with what has happened to the purchase and ownership of music content, which is almost laughable to anyone under the age of 30. But there are some parallels with the "entitlement culture" prevalent today. I'm 32, by the way, so I'm stuck in some weird in-between zone where record ownership and expecting to pay value for value are still very real things to me, while at the same time I'll quickly take advantage of any free distribution channels for music if the alternative is not experiencing it at all!
With iOS apps, it's more a straight issue of market forces. Video games are actually a pretty good analogy with what happened to app pricing. Mobile versions of games (even stripped-down, smaller versions of a title) still sold routinely for $30 to $50. But on the App Store, nobody would pay that...so suddenly you have iPhone versions of games for $0.99 - $4.99 when a Game Boy or PSP version of that same title was still the full price.
I do think, however, that you are taking more risk investing in iOS versions of apps because there's always the change that the next operating system update somehow wrecks the functionality of the app, which has long since been abandoned by the small company or developer that made it. But functionally, yeah, you get a ton of value on iOS for things that cost 10x as much on desktop computers (or physical synthesizers, guitar amps, etc.)
Haha, this must be the reason why I always thought that busking in the street is the best gig in town. You don't 'pay to play' anybody can stop and listen, you have audience of all ages and you can still charge £8 for a CD that if someone likes your music they will cherish it because it is unique.
Great read.
A couple thoughts.
Wu tang has a lot of moufs to feed, the silver box, artistic statement...or the psychological sales tactic called scarcity? Try to sell a million copies for $1 or 1 copy for a million.
Artists need paid, but Art doesn't care.
There is a nice piece of furniture down the alley from me, it's labeled "free- please take", no one takes it, they figure it must be flawed.
Enter the 36 chambers is a classic.
Times have changed.
Remember when MTV used to send music videos? And that video sold records/cds? And there wasnt much other entertainment around ...
I used to spend so much of my cash in music, these days I dont buy much music anymore. Not because i pirate it but because there is so much other stuff around that screams to be explored.
The problem is not filesharing, as some simpletons seam to think. I recordet so much music from the radio to tape in the 80ies, just like everyone else did. No recording artist was starving then.
And i think its very arrogant to expect the audience ( now called consumer ) to think of some record as "value", its just entertainment, and not a great piece of art if you arent mozart.
If ppl dont buy it and dont go to your shows everyone can pretend i am a great misunderstood artist and my stuff has this and that value because I spend so much time creating it. so back to sing for your dinner ...
@lala said:
'Wu tang has a lot of moufs to feed, the silver box, artistic statement...or the psychological sales tactic called scarcity? Try to sell a million copies for $1 or 1 copy for a million.'
This is why when things go tits up due to globalization, technology advancement, saturation or whatever other reason, it is good to go back to the original idea of making music. I expect this idea may not be welcome by strictly electronic musicians/producers but going local rather then global may cure some of above mentioned ailments. For a long time now 'the masses' have been treated by social scientists as exactly that and not without a reason. There would not be such phenomena as beats by dre or Instagram otherwise. I'm guessing it all started with pop (adequately changed by my spell checker to poo) art. There's analogy to this in food production, manufacturing and all the things that are easy to push on a global scene.
good read thanks