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The app sales clown car - is there a better way?
We all love cheap apps, but maybe it's time for a health check.
Things seem to have shifted into high gear in the past few weeks, whereby a handful of developers with a large number of separate apps announce sales almost daily, rotating through their product catalog.
On some other forums, the balance shift between actual discussions and price drop announcements has been accelerating because of this.
If this was not meant as a way to create or maintain "buzz" for these brands, the companies in question could have announced a single spring sale, and not for groups of 3-4 apps rotating slowly through their catalog in this concrete case.
Most companies do try to maintain some level of sanity and moderation. Others seemed to have crossed a line into slightly disingenuous territory. I think it will be a lose-lose situation if this behaviour is reinforced, and other developers will start to keep up with the practice.
Is this something we should accept, or can we do anything to clean up this mess a bit? Discuss.
Comments
So you’re upset that apps are going on sale? I’m confused exactly the point you’re making here.
I may have conflated two separate points, both indicating that things may be headed in a bad direction (was reminded of a desktop company that have 90% "limited time" discounts going practically on all year). And was thinking if we as a community could be above that.
Maybe we should encourage devs to pick some sort of a middle ground between their normal and discounted price. That's one example.
I don’t really see a lot of that going on in the iOS community. Most devs have a small handful of sales a year and that’s it. Nothing about it, for the most part, has ever seemed predatory to me and I’m fine with how it is now. Haven’t really seen any complaints levied against this yet.
Do you have any examples?
I’m cool with the sales myself. I don’t understand why they would be problematic.
Given that for most devs there's a swift downturn in sales after release, I think it is fair enough for devs to do this kind of marketing if they think it works for them. You could argue that it would create a race to the bottom, but in reality that doesn't seem to have been the case.
Why would people with no information about the sales and income data (or knowledge of development time/expense), advise the people with the data what they should do?
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I've heard from multiple sources that app discounts are more or less the primary vehicles for actually selling apps post-release. If this gets more and more the ultimate daily reality, there will undoubtedly be bad impacts.
If discounts get crazier, and using more contrived ideas and mechanisms, we're all set to lose in the end, in case developers are forced into a spiral of keeping up with these ideas.
Since on iOS we can't back up or stash away our apps, we are much more exposed to any issues stemming from an unhealthy ecosystem.
This issue isn’t new and the App Store ecosystem has been problematic since (checks calendar) inception and has gotten worse over the past several years as it has gotten more crowded.
Thank you, that was my primary point I couldn't really articulate. Ultimately everything boils down to this in my opinion.
On iOS, we cannot hold on indefinitely to an app if a developer goes belly up, so we are very dependent on the health of the ecosystem, and the mindsets of every player involved.
What do you think the solution is?
I like the clown car.
Yeah, good point... Any realistically workable idea would require complete buy-in from everyone, and we're too deep in for that. I just wish things wouldn't get even worse![:\](https://forum.loopypro.com/resources/emoji/confused.png ":\")
Maybe if we get burned by more apps with IAPs disappearing, we may reexamine the situation... but then again some consider this contingency to be factored into the price point.
Maybe more people adopting ios as a music making platform. That would be even more demand.
Especially if it is without any analyses of the impacts. Generally any vendor is going to want to have a good idea of the impact of price changes.
I love seeing what apps are on sale and I don't mind scrolling through a long list of apps from a developer. I have a bookmarked search on AppSliced: Latest iOS App Price Drops > All Apps > Music
My favorite emails are titled "AppSlice price alart has been reached"
Clown cars get good mileage. They run on laughs.
+1 for Clown Car analogy. Likable click-bait is hard to achieve. It gave me a chuckle and got my attention.
But I don't get the point of the question. Developers have to find their own way to profitability if that's possible. What are we supposed to do, boycott when they run sales to train them not to do that? Purchase more apps when they raise the prices to train them to do that instead? How would "we" even know what works, much less organize as a block large enough to even be a blip on the radar? It's an interesting topic but ultimately not practical that I can see.
So I guess IMO the answer to the question "is there a better way?" is: "Maybe. But we aren't in a position to know what it is or significantly influence it."
Discussions like this might be useful in terms of providing data to interested developers about what this small slice of the app buying community is willing to tolerate in terms of pricing though. So, good topic.
Ha ha - yes!
Clown cars are funny!
"I call her Drambo".
It is a tricky balance between developer sustainability and what the market will pay for something in the iOS music sphere.