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How Influencers Break The Law
I really like Benn Jordan.
Comments
This is solid gold, well done Benn !!
Yeah, really interesting vid. Benn is great
This is what I've suspected for a long time and it's become more and more evident over time
(Checked the video when it was released a few days back)
It's become quite easy to filter out the super obvious 'sell-outs' which has resulted in me un-subbing to their channels and leaving 'thumb downs' which are sadly hidden by YouTube from the general public...
Well, this is an even worse problem in the crypto space, where many influencers shill (openly mind you) affiliate links to exchanges dealing with futures trading. Many viewers are noobs and don't know what they're doing. I'm sure many have been badly rekt by trying their hand at leveraged trading when they don't know what they're doing. There are also lots of unscrupulous crypto youtubers who do sponsored mentions of various shitty crypto projects (and charge eye watering sums for even a short mention, at least during a bull market), without giving the slightest hint that they're just paid shills rather than giving any kind of genuine advice.
The French regulator put a new law 2 weeks ago, with heavy fines for all Influencers not respecting this law even if you are a US or UK one according that they have followers in France. EU regulation is certainly in the way too.
@Gavinski , The minimum requirement is to have a banner stating Advertising if you are paid to review and if you get free the product it must ste at least sponsored by xxx to review this product or software or app.
The banner must be a fix banner during all the video.
You can’t anymore promote some specific products toward a young audience, as for adult crypto , bets, etc….
>
Yeah, and it doesn't stop there. You have those pyramid schemes and false-advertisings that promise you a monthly income of >$10.000 with zero effort just click here and sign up etc. etc.
Honestly Youtube should focus on filter out that 'bull-shit' equally hard as they filter out videos that oppose their world view or something?! But I guess they make too much on the views on those videos so they won't even bother...
...but hey, post a video with a snippet of copyrighted music (even if it's your own cover) for educational purposes and boom, banned for life after a few strikes...
Seriously people have had copyright strikes for creating a simple filter-sweep like WTF.
(Try to make a tutorial on how to create Kraftwek like synth sounds using a Moog synth and BOOM, strike 1,2,3 out...).
Cheers!
Here a link in French, you can translate about the coming french law about Influencers regulation
https://capital.fr/economie-politique/influenceurs-que-changera-le-texte-qui-doit-etre-vote-par-les-senateurs-1464101
This is quite silly as getting a product free doesn't equate to sponsored. Will take a look at the link, thnx. As Ben said in his video, even the existing US laws are so ridiculous that it would be farcical for people to follow them. People will ignore the stupid ones en masse, and there is no way the govt will be able to enforce them, certainly not on people based in other jurisdictions. A massive number of existing videos would need to be removed from youtube in order to comply with that law. Do you think that is going to happen? No chance!
Having read this article (well, the translation) firstly this has not been passed by senate yet. It also has a lot of ambiguities. Eg. 'content aimed at promoting, directly or indirectly, goods, services or any cause in return for an economic benefit or a benefit in kind the value of which exceeds the thresholds set by decree' - what exactly are the thresholds set by decree?
Laws like this are aimed at things like those influencers who are paid by vaping companies to use vapes in their videos but do not disclose it. And behaviour like that should rightly be regulated. Or in the case of music content, if a synth company paid someone to make a video on their synth that they did not disclose in the video was that it was actually a sponsored video but presented it as a totally organic review. That, of course, should also be cracked down on.
Hate to break it to you, it envelopes most models today, pharmaceutical, food, banking, politics, if you look you’ll find it.
Sad but true
It's not bad people, it's bad incentives.
“I sold my soul, to pay for my dinner,
My stomach grew fatter, but my heart grew thinner…”
The The, Infected.
Timothy 6:10: “For the love of money is the root of all evil.”