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Great article about software subscriptions
This article was in the production expert email today. There are some great points raised:
Comments
This:
“The claim that buying a subscription plan is going to get you updates and bug fixes, any quicker, or for less money than from a perpetual licence, is demonstrably untrue.
Our experience at the Experts with Affinity has been fantastic, proving that perpetual software licensing isn’t the second class option that some over-zealous marketing professionals would have you believe. In some cases, it’s quite the contrary.”
I would say that's not a very good article. He fails to include the key information that with Affinity your "perpetual license" entitles you to free updates until the next full version, then if you want the next version you need to pay 75% of purchase cost to upgrade.
That's not a bad model at all. It can be a great model; it's similar to the system Loopy Pro uses. But without the article expressly stating that you need to pay for any major new version, many people today (maybe those who are too iOS focussed) tend to assume that with a 'perpetual license' you will get free updates and upgrades forever. That's not how it works, and it's now how it should work, but many people tend to think that. It's really impossible to compare subscription with "perpetual" unless you have all the key information.
Perpetual license doesn’t have to mean no upgrade costs ever. It means your license works on the thing you purchased. If you buy a version of a program, and never update your computer ever again (not uncommon for studios) then it still works. A subscription is a time limited license that makes the program stop working if you don’t renew the license, regardless of any updates, versions or features.
Exactly. Problem is, that article never mentions anything about the different ways that perpetual licenses can be implemented.
Yeah, Joshua's promises of keeping it updated...4 years later and still no update. I was vehemently opposed to the GooseEQ subscription and most subscriptions on iOS. 🤣
Edit: You could say that EQ was a...wait for it...a...a goose egg! 🤣🤣🤣🤣
That right studio run on non updated OS and tools , what matter to them is non break in the workflow. many studio use Avid Pro Tools not fun Daw at all and not trendy at old but solid as a rock and very expensive. This is The Standard in the Industry for Pro Studios and pro sound engineers learn still now only Pro Tools in audio school , as you need it to find a job.
FL Studio Desktop still amazes me. I purchased for peanuts in 1999 and am still getting updates today.
I did purchase a few bundle upgrades for added plugins, but that's it. Almost 25 years of feature updates 100% free.
Great for users but terrible business model. Have they got other products to keep them afloat?
Is it really a terrible business model though? If it was they wouldn't still be going. When you get popular, people ask your users (their friends) 'what daw do you use?' and they say 'FL Studio Desktop', and then this friend buys it. Then they recommend to their friends, etc...
AUM etc still seems to be doing well and expanding its customer base. People like Hainbach, Venus Theory and Benn Jordan have all namedropped it in vids. Hainbach keeps raving about how great it is.
As @Gavinski says, it appears to be working OK for them. Same for Acustica Audio, Melda, TDR, etc. They certainly get my money for having such a customer friendly update policy.
Yeah - good points. I guess the fact that FL got in early and also have a desktop app would help keep them going. But I don't think many developers could pull off 25 years of free updates and still stay in business. Not a bad trick.
don't think future updates is most important rgumemt here.. i buy every app for what it does now, for current set of features, automatically expecting it will not get any future update.. if update comes, it is nice bonus but never expecting it neither hope for it..
also never thought about subscription like "promise" of future updates.. it's just remting of app in it's current stage, nothing else ... people are often very dissapointed that their expectations aren't fulfilled but that is problem in them, in their head, not in outer world.. do not have ANY expectations to anything outside of set of things you can directly affect and you will live MUCH happier life
Always take thinks as they are now and enjoy them as much as possible.
My take is that low monthly subscription fee lowers the entry barrier for many with limited budget, sure the subs can pile up over time and need to be kept an eye on.
As for iPad Logic I think we’ll see more monthly sound-pack releases rather than monthly added features and absolutely zero guarantee on rapid day one bug-fixes.
What I am interested in what will happen with desktop Logic…
…Apple still have not fixed the issues with Launch Pad Pro Mk3 where it doesn’t properly get ‘released’ after quitting Logic and stays in controller mode…(I mean Logic just has to send a short SysEx string to release it when quitting the app).