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Thought on Gadgets IAP - it's actually a good thing ;-)
I've been thinking about Korgs move to add IAP gadgets to Gadget.
Even though the price of the IAP seems high compared to the total price of Gadget, and other IOS apps, in the grand scheme of things $10 for a cool sampler or other gadget is really nothing. Just imagine what it would cost on the desktop as a VST module ;-)
I'd rather pay $10 here and there to be able to get new cool gadgets, than to see the product abandoned because the business model didn't support continued development. So even though it may seem harsh to some, I think Korg is trying to build a legitimate business model for this app, to be able to justify continued development. In the long run, we are all better off.
While you can argue that Steinberg does not charge for updates to Cubasis, they have a different business model, as Cubasis ties in to their desktop offerings and can be seen as a gateway drug or complementary product to their more expensive desktop products.
Korg it seems, is actually trying to create a business model that works within the app store environment going forward - thumbs up for that.
Comments
I agree. Think about the landscape mode, I guess Korg might have had to rewrite the codes to make it possible. Consider this, 1.0.3 is a huge update. And as a Live user, I found Live exporting is unexpected surprise. It makes me fly.
The question I have is if all future gadgets will be IAPs? Gadget is a powerful app and the new update makes it much more useful. It's also highly priced for an app, and there have been few updates to it. The current update meets many of my needs, but not all. I am ok with Korg including IAPs for some gadgets, but would be disappointed if that was the only option, or if they did not continue to develop the app much further, which I fear may happen based on support for their other apps. I'm willing to pay for new gadgets, but not until I see more return on the Gadget I already bought.
@Accent said:
That's exactly why I think this is a good thing. They have no incentive to develop their other apps, because they only generate income from new users. The app store does not support "upgrade pricing" so going the IAP route seems like the only option if you want a sustainable business model.
That way we continue to get updates to the original Gadget app (Landscape mode, MIDI Learn, 64-bit support etc.) even without paying for the new gadgets. But Korg can support the continued development because they can generate additional income even from existing users. And you don't HAVE to purchase the new gadgets unless you need them, but you still get the other enhancements.
As a would-be Korg iOS user, their lack of incentive is what has kept me from buying their other apps. I bought Gadget with some reluctance as it was, based on their attention to their previous apps, but purchased it anyhow because of what it provided and suggested would be offered in the future. I've mentioned it elsewhere in this forum, but I do remember reading at one point around the release that part of the higher cost with Gadget was that they hoped to keep providing new gadgets as part of the purchase cost. If that is not the case...I don't have a problem with it, because I agree with you that it is worthwhile to continue to support this app, and IAPs do help to retain support for it and ensure time and money are given to development.
But Korg, as a longtime musical instrument company, also need to understand the needs and expectations of their iOS customers. $30-40 is not a lot of money when considering real instruments or even computer software, but it is a marked increase over the $20 and under bracket that most iOS music software is in, and arguably apps above that range are expected to fall into more of a "pro" range. Gadget certainly has no lack of quality instruments available without the IAPs, but if the business model going forward for new gadgets were only IAPs I would be disappointed, doubly so if the app didn't develop in other ways (midi is my biggest niggle) that would lead to more professional use.
So while I'm glad to see that Korg are continuing to advance Gadget, I also can't help but feel that I've yet to get my money's worth from it, and that has kept me from investing more in their iOS stable or really considering the current IAPs-in their current state, I'd rather save my pennies for the new Electribe. That said, I'm hoping this update means they are going to keep at it, and I do hope that people get the IAPs if they are useful to them to show support for the app and encourage further development.
I do have the inkling that 'proper' apps pricing is on the rise. The days of the dime bags (for the good stuff) now being largely over.
Something has to give, if one looks at the ghetto that's iOS gaming one understands that paying a few bucks for an app is not sustainable.
It's not clear where Apple is sitting on this. If they turn apps into commodities as it seems they are, they will lose too because they will get crap apps. I assume most devs won't be able to make up for the low price in volume...
So good for Korg that they're brave enough to ask for money.
I absolutely do not blame Korg for charging $9.99 for add-on content. Most of the same people who bother to complain about it (including yours truly) are also among the most likely people to pay the 10 or 20 dollars for it anyway. With the exception of a developer saying something like "AudioBus coming soon!" after an initial release (which they can't charge for as an IAP, by AB rules), consumers should have no expectations whatsoever that additional content or features will be added to a completed app they purchased. Especially true if you paid all of 99 cents or 5 bucks for it.
That being said, it remains a problem and a possibility with iOS apps that hardware and software updates will split the market, and that support for older versions of iOS will go away. We've already seen it with a number of "iOS 7.0 or higher" apps released this year, and you could argue that some of the more CPU-hungry music apps really shouldn't be attempted on anything prior to an iPad4.
I just can't see $100 DAW's or $60 synthesizer apps being successful on iOS. Too much risk and uncertainty involved. This isn't like an electric guitar where the technology never changes, or even something like Propellerhead Rebirth for PC, where I can trick my 2010 Windows 7 PC into running it if I use a special CD-ROM. Apple has a closed development platform, and built into the low cost of these apps is the possibility that you may need to purchase a new iPad every few years or so (or download the newest OS, which may or may not run great on your device) to keep the app running.
I agree 100% with @Peter321. This is an excellent business model to the app up to date. I wouldn't be surprised (or mind) if other apps followed. This also explains why so many other apps get abandoned. If you can't charge for updating an app, the dev's would be working on them for only the income of new buyers. It's brilliant!
@TGiG said:
Not to mention that the potential to generate at least some new revenue for Korg prompts updates that include free additions such as landscape mode. (Granted, that should have been in there in the first place, but you get the point).
@StormJH1 I don't quite follow. I bought gadget earlier this year, was promised audiobus, now I have audiobus with a free update. You pay for the new gadgets not the audiobus implementation
Right free updates. IAP gadgets
Good points, though I'm on the other end of the spectrum regarding IAPs (for Gadget or any other app). Cranky old man mode: engaged.
I dislike IAPs in general, but I can tolerate them if the base app is pretty cheap ($1-5 for the app and maybe $1-2 for a couple IAPs). My issue with Gadget is that it's a crazy expensive app to begin with. If I'm paying $30+ for an app, I'm expecting perfection. Charging that much PLUS $10 per new plug-in/instrument seems a bit over the top.
@Peter321 said:
The desktop equivalent versions of those programs do cost much more, but they let you do a lot more as well. I'd rather pay $100 for a desktop VST than $10 for the iPad equivalent if the desktop version has better workflow, more sounds, runs more efficiently, and plays nice with dozens of other VSTs.
@Peter321 said:
The product shouldn't be abandoned in any case. Korg is a huge company. It should be a huge blow to their image if they just stop issuing updates for an app they released and hyped just because they didn't make a ton of money on it in the previous financial Quarter. Make an amazing app that every iOS musician wants to use, charge a decent and fair amount, and reward customer loyalty by issuing free updates.
Ok, rant over.
The price is high and i cant find info or videos or some thing about the new gadgets, can anyone tell me if there is any info avaliable?
http://forum.audiob.us/discussion/5668/abu-dhabi-sampler-gadget-video-demo
http://www.thesoundtestroom.com/korg-gadget-abu-dhabi-bilbao/
normally I'm quite picky, especially at £6.99 I have an app for weeks in my wish list looking at youtube vids etc....dilly dallying...
The thing with these 2 is the environment they integrate into, slick and smooth. I got both of them straight away on the strength of gadget alone and the options they open up in the gadget environment
I'm a happy customer.
I have considered it and I'm going to pass on these, at least for now. I think if they had been priced at $5 then it would have been a no brainer, just to try them out. If halving the price meant that more than twice as many people bought them, then Korg would have made more money - there are no product costs as there is with physical products. Always difficult to get the balance right!
Nothing new about a developer getting extra revenue from IAPs is there? No problem with that.
But, despite all the arguments about apps v.s. hardware or VST's I feel the same way as Phil. I don't feel I really need these but at 5 bucks or even 12 for the pack of two I would have bought them already just for the fun of experimenting...so, even though the price is fine for those who know they will have a real use for them, they're losing casual buyers.
It's sensible marketing. Korg know some of us will invest early and they will get a solid initial return for their development costs. Once we've all confirmed that the new gadgets work well, korg know they got it right and more users get interested. By then they should have generated sufficient revenue to allow them to run price drops and hoover up some more return.
There is no doubt I'm my mind that once the big players see that there is a market we are in for some real treats in the next few years, but the bottom line has to be solid if they are going to continue to invest.
I can understand the complaints from the perspective: "well, 15 gadgets, $39, around $3 each...but thinking on each separately, it's a fair price.
As a new customer, the sale price is like one IAP for free, so...
In the other hand, not hard from Korg make one offer like "$9,99 each, $15 the whole package", as other devs do (Music Studio, ArtStudio, ...)
Korg should hire some great sound designers to create presets for the various gadgets and sell them as in-app purchases. The presets Gadget comes with are generally really good but each gadget has only around 20 presets.
Korg should get on that before Alba Ecstasy or Sunsine beats them to it.
(+1 to the OP )
Also, I don't really understand why no one has started selling Gadget presets already. I'd buy them. And presumably they can be moved in using iTunes sharing or iFunbox?
Maybe we need to create a 'The Sound of Appaholia' sample pack as a collective and then we can argue internally about what would be a fair pricing model
It wouldn't bother me if a lot of people were pissed about this because Korg wrote in multiple places on the original release that the high original price was justified in the iOS marketplace because they were going to add many more things to add value for that price.
And this update ignored the requests from those who actually will make music with this thing. I sent my request for tempo automation or at least per scene tempo control to multiple email addresses, not to mention other requests and all I'm seeing here is landscape mode and IAP gadgets.
At some point you have to compare your capabilities with the long term cost you'd be taking cobbling together multiple IOS apps and IAPs together and hoping for the best with the cost of a high end DAW and a few VSTs, and then honestly compare whether you are really getting that great a deal with your IOS purchases.
You may not think you are spending much when you are making small purchases over time, but I have to challenge anyone in this iOS music making space to look back at the cost of all your ios music making apps over a certain amount time and honestly compare whether you truly are getting a great deal over a larger one time purchase on something more substantially integrated and useful.
So, I'm just throwing some support to those who are thinking this update is stinking a bit. And if Korg peg themselves to Ableton Live's file formatting, are they going to inherently limit their ability to innovate with the app, so that they won't break that. I understand it is outputting audio tracks, so you wouldn't think this would be a problem, but It could be. Maybe this move is them officially saying that they aren't going to update the app beyond cosmetics in the future.