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New Arturia iOS synth? Minibrute V
https://medias.arturia.net/images/products/minibrute-v/video-3d.mp4
That looks suspiciously like an iPad?
Comments
👀👀👀👀
I wish they put all their stuff in iPads.
Desktop for now.
Added this to my virtual collection earlier. 🙌🏽
Polyphonic 😍
FWIW, I have the Minibrute VST on desktop. It's very good, but not must-have for me.
Now, the Arturia Analog Lab is another story, I am super glad to have picked that up when I purchased an Arturia controller a few months ago. You can do a lot with just that plugin, it covers so many bases. Having that on iOS in some form would be flabbergasting.
They changed other pages (Jup 8, Synthi, DX7) to showcase the synths as if they were running on an iPad a few months ago. At first glance it just seems like a render to make it look cool rather than an indication of platform availability. I wish I was wrong though.
If this is the case then huge shame to Arturia
That's a heck of a tease. Even just having Analog Lab on iPad would be earthshaking, but having the V collection? Some of those instruments are amazing.
That said, it kind of looks like a stock-footage template for displaying screenshots rather than software actually running on an iPad. But yeah, it would pretty much make my year if they jumped back in to the iOS pool with both feet.
Arturia always has a pinch of Behringer in their vibe.
I had to go dig a bit, this recent interview seems pretty definitive about their intentions for the platform; they say it ended up being more of a marketing tool rather than revenue-generating products.
https://www.soundonsound.com/music-business/arturia-25-years-software-synthesis-podcast
Edit: ha, “recent”, it was published yesterday
Interviewer: "Did iOS live up to your expectations?"
Arturia President: "Not really"
🤣 🤣 🤣
I think Poison sounds pretty close to this synth .
Absolutely no, not even remotely close 😂
That threw me off though. He said they probably made a couple hundred thousand. Depending on how many people involved that is good money.
https://www.zoominfo.com/c/arturia/2867225
200k would represent less than 1% of their annual revenue
Ah, oh well. It's nice to dream. And per other threads on the forum here, we can hope that LP4i is helping drive new users to the platform and making it more worthwhile for companies like Arturia.
If they earned 200k revenue on the software that likely means little or no profit after paying people to write the software and provide support.
They probably know better than we do whether that 200k would have earned more money invested in their desktop products.
That's great money! Unfortunately, it's not the reality anymore.
Here are a couple of points to consider:
1) Arturia's apps were released during the peak sales period for iOS. Before the pandemic, even simple apps could make six figures. I know devs who sold over a million copies of basic apps pre-2016. Now, their newer and arguably better apps with AUv3 struggle to sell a thousand copies.
Please keep in mind that today's sales are different. Since 2021, only two paid (non-subscription) music apps, that I know of, have broken six figures of revenue. Several music apps that have hit #1 in dozens of countries for both iPhone and iPad make less than $10k total worldwide in their first year.
2) From listening, I personally believe he was referring to "downloads," not "sales." iSpark was free during the pandemic, and we sometimes got 50-80k downloads per day for our free apps. Most of the downloads he mentioned likely came from the app's free period during the pandemic. I'm guessing they got "thousands" of sales as he said, then 100k users for a brief bit.
I was hoping that meant people like you were making a decent living. That’s what I meant to convey with my comment. I was thinking maybe that wouldn’t be a lot for them but for someone who is a 1 man or a couple of people team they could make good money doing what they love. Hopefully with Logic on iPad more people will get into it and people like you can do good at it. Personally for me I know I won’t be going back to a desktop or laptop environment for making music.
On the other hand , unlike some of the IOS devs referenced above ,
the coded products already existed in desktop so the contracted out work to Rolf Wohrman & Retronyms was
“merely?! ” to port them across ;
& however difficult that was at the time , now with Apple Silicon making for much easier compatability between
MacOs & IpadOs & their whole line Apple Silicon native already …
maybe Arturia should reconsider .
Eventually they will come to iPadOS, when it is “right” for them
Couple of things on that too -
1) Almost no desktop VSTs are coded natively for MacOS. They're mostly made using a cross-platform programming framework called JUCE. Arturia, Korg, etc already use JUCE. And have been for almost a decade. JUCE supports iOS.
(2) The whole Apple silicon running iPad apps doesn't really work for complex AUv3s. For example, the apps that do work on both, like the Moog apps, have a completely separate code base for mac. They have a paid team of devs, able to manage two code bases for each app.
Great insight, thank you @AnalogMatthew 💪🏼
Aww, thank you Brad! That's very sweet of you. Appreciate your kindness.
Even Bram, who is prob the most well known single man dev on the platform, has a day job.
I'm grateful to be a professor at my alma mater, helping the next generation learn about music technology.
Making music apps (or any kind of music instrument really) is rewarding in that you get to be part of other's inspiration and music making!
If they doesn’t plan to release it on iOD but still have in their official website animation of app on iPad, then this is disgusting false advertisement i can say just huge shame to Arturia …
Can you imagine the whole V collection as a AUV3 on iPad. (Mouthwatering)
It's not great, but I think "disgusting false advertisement" and "huge shame" are maybe just a touch hyperbolic. You're implying some kind of top-down conspiracy to mislead the public and I think this is likely more in the way of "the marketing department hired a sloppy contractor".
+1
I think one of their biggest misstake on iOS was one of the contractoRs they hiRed to do one of their poRts, the quality and app connectivity was simply not there and I’m not talking about iSEM.
Personally I’ll stay away from Arturia as my MicroFreak is now ‘completely dead’ and no longer under warranty.
It's tragic that the market has turned out this way. It would be interesting to know why sales of music apps have cratered so badly, you would imagine that the potential market has only grown since then. It's fair to say that the ecosystem in 2024 is far better and more robust than it was in 2016, from a user's perspective.
I'm assuming that the issue is down to visibility on the App Store? There are far more apps competing against each other now (although to be fair there were already a lot of apps back in 2016). But I'm guessing that in the early days an app could take off from App Store visibility in ways that are no longer possible in a more crowded market.
I believe it's because this market is still small niche bubble and it is oversaturated with good quality apps.
Just when i look at myself - i am not willing to buy any new apps in case they aren't really exceptionally fantastic, simply because i have enough of everything in good quality (in most case in multiple variations) ... Really, Buzz Zone is first synth app this year which i bought and i keep it - rest i just returned - they weren't good enough for me to keep them. Regarding FX apps - FAC Punchlab and FAC Smash - that's it. It's end of may and i bought (and didn't returned) literally 3 apps.
For many people from desktop environment, iOS is still not mature platform - mostly because of DAWs (even through Logic had opportunity to change this game, from multiple reasons which i doesn't want to discuss/argue here that opportunity was for now wasted)...
Because of that, inflow of new users is very low, and we OG's simply are not ready to buy every new app anymore ..
And probably not for iPhone since those of us without an iPad often get treated like afterthoughts