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Comments
Nice find. I read the whole thing.
I’m proud of myself.😎
Seriously though, it was worth the time.
Thanks for posting this.
I don’t have much to say about it at this time.
I’m just letting it all distil within my being….
Very interesting…
I know several people who play such music while working, studying, reading etc … the whole point of this content is to not engage the audience. That’s the opposite of most musicians who are serious about their craft and want to have authorship attached.
One of the players interviewed even states that their input to creating this content is minimal .. yet it turns out there’s an audience for it!
The streaming service has obviously realized that it’s easier to amalgamate this style into a few artist names, because it is easy to have produced by companies who can use any available players cheaply , and thus charge smaller if any royalties. It’s been done forever … ever been on hold on the telephone ?
The irony is that is that there IS a market for banality. The question is whether any artist can rise above the others and produce a superior experience of non engagement? If the data shows such a phenomenon then that creator will be plucked from the crowd and exploited separately, hopefully for their benefit , but probably mostly for the benefit of a publisher/ distributor or whatever…
But how to be “less engaging “?
At least I stand a chance? 🤨
Great article. Cant wait for the full book.
Relevant great watch by Benn Jordan.
Humm. I didn't see that as the point at all. To me the point was the motivation for doing it is to stealthily push lower cost content at the expense of regular artists. That's within their right to do, but it sucks for artists trying to support themselves. Fewer artists being able to make a living means diluted creative output.
They're free to lower costs in any way that consumers accept. It's the sneakiness of it that puts me off.
I switched to Tidal a couple years ago for a few reasons, one being that they pay artists more (and also hifi sound quality and DJ Pro integration).