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I assume because they would have to set up hosting that would support reliable downloads for the IAPs, and didn’t budget for ongoing overheads like that.
Maybe the reason there have been more IAP download issues lately is that those developers now use IAP hosting that doesn’t match the capabilities of the Apple infrastructure that was previously in place, and it’s sometimes stressed.
time to create alternative stores !😀
Sure, if anyone thinks they do it for less than 15% of the price of their products, and they only want to sell in Europe. ✌🏼
Yeh, reliable and secure file access can be a pain. The work required to set it up, retrofit the app(s) to use it, potentially retrofit the IAP handling by adding custom server functions to intercept receipts and verify purchases...then paying to store the files monthly whether anyone buys them or not. The big player in that space is AWS, and those costs can balloon real quick.
In my job I see the amounts that we are being charged for technology services, and it’s always a difficult task to get funding for upgrades as justification for the cost is really hard to articulate. The typical scenario is that we tell Technology that performance is poor, they tell us that it’s because of resource availability, we ask how much to upgrade, we take that up a couple of levels, they ask us if we can deal with the performance for a while longer, things eventually start failing for the people holding the purse strings, and finally we get to upgrade with something that will be unreliable in a year or two. Reliable performance is not cheap these days!
And ... guess who uses AWS for most of online content delivery.
Apple.
https://www.turningcloud.com/blog/apple-uses-aws/
https://www.theverge.com/2019/4/22/18511148/apple-icloud-cloud-services-amazon-aws-30-million-per-month
etc. ...
I still have a strong suspicion this all has to do with the EU's demand that Apple allow other competing app stores on their devices. Since they've been forced to open their platform to competitors it makes less financial sense for them to provide free bandwidth and storage for the developers. Someone has to absorb those expenses and it won't be them.
That's a bit of a stretch IMO. Apple's policy was changed in April 2022, not just recently. The EU ruling was only just fresh out in March 2022. I find it hard to believe that in a matter of a few weeks Apple took a strategic move like that ... two years before it would take effect. Impossible? No. But unlikely in my book.
Most likely part of a phased strategy to exit the App Store business all together. In just a few years everything will be WASM delivered via open web. Devs will have to get accustomed to hosting their own content and ultimately their own monetization. Apple will continue along the path of first party subscriptions.
I was already on the fence about IAP app upgrades; but this seals the deal. If a full version of an app can’t be purchased from the App Store, I’ll probably be avoiding it, unless it’s from a small dev who has earned the trust. It feels like taking a crap shoot buying IAP from IK and a few other bigger players.
And there I was, a free market capitalist believing that competition was supposed to drive down prices and increase value😅
You definitely pay for reliability...or you pay for not choosing a reliable option when someone buys your IAP and can't download it!
That's actually really funny. AWS wins either way
The timing is pretty coincidental, but we'll probably never know for sure. They removed the option to upload IAP data from Xcode around that time (feb/march 2022), and that basically left about a month for developers to react.
The EU ruling seemed to be very divisive with some strange comments by some outside the EU/UK at the time. There has been an eagerness to attribute things to it, and confirmation bias from some quarters. Not saying that’s the case here but I have seen it quite a lot.
Not wishing to stir that nest.
I didn’t see anyone respond to this, but I think you’re on to something
For these measures to become stringent eventually the devs should collectively push back for more than just the App Store as a marketplace , and Apple should want to make things egalitarian -except for profit ofc lol
But great point Jeez
Edit - I see someone did mention that later
Could a developer switch their IAP to some kind of consumable points system, that is then exchanged for additional content or access within the app?
Remember, as described, this only applies to IAPs with downloadable content. The app providers will need to host those downloads themselves, because Apple will no longer accept and manage those files. It does not apply to unlocks, where the content or feature is already present within the app.
Developers who already provide hosting for desktop versions of their apps may well say bye-bye to the AppStore all together.
They'll still need the iOS AppStore to put their apps on devices outside the EU.
App stores in the EU still pay Apple to be able to access Apple's devices. It's not as if there is no cost to sell apps outside Apple's ecosystem.
https://developer.apple.com/support/core-technology-fee/
Apple should never be legally liable for damages caused by malicious apps from outside app stores.
Who knows what will happen going forward, until then there’s VPN’s.
Well that’s the already established with MacOS, for how many years.
Maybe in some cases a solution for Developers is to embed data from IAPs into the app. When user buying IAP then only unlocks previously downloaded content. In this way, the content of the IAP is hidden in the app itself.
It is not ideal, because if the IAPs take e.g. 1 - 40 GB etc. and the user does not intend to unlock the IAPs, then lose a lot of space on the device. But for small IAPs it may be a good solution, to Developer do not have to maintain another repository outside of AppStore. Unless Apple has protected itself from such practice...