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Roland making games?

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Comments

  • edited December 2015

    Don't know what to make of this. Just been playing it for a short time.

    Is it an attempt by Roland to attract young people into buying their hardware?

    If so, I think they'd do better by creating official iOS versions of the 808, 909, 303, etc

    Edit: (with AB, IAA, AU and Ableton Link, of course)

  • Yep not sure what to make of it either :)

  • encenc
    edited December 2015

    @Beathoven said:

    they'd do better by creating official iOS versions of the 808, 909, 303, etc

    Hell yeah !!!

    lets hope it Roland dipping a toe to test the water and not just them rinsing their back "catalogue" of every last drop LOL !!!

  • A price cut on Sound Canvas would do for me (or an IOS version of the Integra 7!)

  • Could be Super-Saw Bros. next?

  • @enc said:

    @Beathoven said:

    they'd do better by creating official iOS versions of the 808, 909, 303, etc

    Hell yeah !!!

    lets hope it Roland dipping a toe to test the water and not just them rinsing their back "catalogue" of every last drop LOL !!!

    I think it's really unlikely that they would do this on iOS. One would assume that any development for this would come from what they have already invested in their Aira/Boutique line, and I just don't think Roland are the type of company that would take their investment in the hardware/VST world and make it accessible in an app for $20 or less. I know that I for one would never bother buying the hardware if presented with an iOS alternative, as I feel those sounds have been used to death and can't justify the space or expense of them in hardware over more versatile alternatives.

  • @Accent said:

    @enc said:

    @Beathoven said:

    they'd do better by creating official iOS versions of the 808, 909, 303, etc

    Hell yeah !!!

    lets hope it Roland dipping a toe to test the water and not just them rinsing their back "catalogue" of every last drop LOL !!!

    I think it's really unlikely that they would do this on iOS. One would assume that any development for this would come from what they have already invested in their Aira/Boutique line, and I just don't think Roland are the type of company that would take their investment in the hardware/VST world and make it accessible in an app for $20 or less. I know that I for one would never bother buying the hardware if presented with an iOS alternative, as I feel those sounds have been used to death and can't justify the space or expense of them in hardware over more versatile alternatives.

    They should do something soon. Look at Korg with all their apps. They still sell a shitload of hardware. So it might be possible that Roland make some good apps aside of these hardware editors and this new Fisher Price app that just came out.

  • This is clearly a test-bed and advertisement for upcoming Aira apps on iOS. Roland is dipping it's toes in the water to gauge interest and test UI. It's free, so being that I'd love some Aira action on my iPad, I'm showing my support and downloading it-!

  • edited December 2015

    @PhilW said:
    A price cut on Sound Canvas would do for me (or an IOS version of the Integra 7!)

    It seems you only have to ask, I posted this yesterday, and today Sound Canvas is reduced from £14.99 ($19.99) to £9.99 ($12.99)!

  • encenc
    edited December 2015

    @PhilW said:n

    @PhilW said:
    A price cut on Sound Canvas would do for me (or an IOS version of the Integra 7!)

    It seems you only have to ask, I posted this yesterday, and today Sound Canvas is reduced from £14.99 ($19.99) to £9.99 ($12.99)!

    Nice work ... Just emailed them re: Jupiter 8 for iOS lol!!

  • I actually asked(emailed) them if they would consider doing an MC 909 for IOS, as their competiton(Korg) are doing very well in making soft synth on IOS. There reply was that they would pass the suggestion on to there programmers..... That was I few months ago.

  • From what we've seen so far from Roland all the new stuff is pure DSP so the code-base is already there, it just needs UI and re-compilation for other platforms. As for the 'classic' drum boxes, there is not a single emulation out there for iOS that has independent outputs for each of the sounds allowing independent processing.

    Roland could start by making a TR-707/727, 808 & 909 emulation that allows independent mixing of the sounds with multiple effects per sound and a few master effects. This has already been done with the TR-8, the iOS version could sacrifice some 'quality' by limiting it to 16-bit/44.1Khz so it would not cannibalise the sales of the TR-8.

    Same goes for the boutique range, software will never beat 'hands on hardware', so i see no major problems with iOS version of all 3 boutiques selling for $20 or so each...

    The iMC-909 idea is tempting :)

  • @Samu

    In total agreement. I can find no evidence that Korg has problems with its apps hurting its hardware profits.

    Those that need the Roland TR8 will buy it. Those that just want cheap 808 samples already have apps that cost a few beers.

    Roland could have the best of both worlds.

    I am presuming that much of the cost of development has already been recouped by using their DSP code elsewhere.

    I just hope that Roland had some success dipping their toes in the water so far and that they can see monetary benefit for diving all the way in.

  • Forget the drum machines, i'd rather have a good SH101 emulation

  • @AndyPlankton said:
    Forget the drum machines, i'd rather have a good SH101 emulation

    All the Aria and Boutique stuff should be apps :)

  • For many the Jupiter 8 is THE synth. I've lusted after one since I was 15 ... A long time!!!
    I'm so fighting off snagging a boutique jp-08. Only thing stopping me putting in an order is the 4 note polophony.... I guess I may still be tempted once I've had a play with one in the flesh so to speak.

  • @enc said:
    For many the Jupiter 8 is THE synth. I've lusted after one since I was 15 ... A long time!!!
    I'm so fighting off snagging a boutique jp-08. Only thing stopping me putting in an order is the 4 note polophony.... I guess I may still be tempted once I've had a play with one in the flesh so to speak.

    The short faders puts me off. I still like it, but the faders make it difficult to find the sweet spots. If Roland sorted out the midi spec, it might be more appealing.

  • @Fruitbat1919 said:

    @AndyPlankton said:
    Forget the drum machines, i'd rather have a good SH101 emulation

    All the Aria and Boutique stuff should be apps :)

    Oh go on then, if you insist :smile:

  • Jeez B) ....

  • da real ting . ...

  • @Fruitbat1919 said:
    @Samu

    In total agreement. I can find no evidence that Korg has problems with its apps hurting its hardware profits.

    Those that need the Roland TR8 will buy it. Those that just want cheap 808 samples already have apps that cost a few beers.

    Roland could have the best of both worlds.

    I am presuming that much of the cost of development has already been recouped by using their DSP code elsewhere.

    I just hope that Roland had some success dipping their toes in the water so far and that they can see monetary benefit for diving all the way in.

    Not the same thing. Korg did not release a bunch of little grooveboxes that were 1:1 identical to what they have in iOS. The Volcas and new Electribes obviously share some inspiration with things like Gadget, but all are different enough stand on their own and this has probably encouraged a lot of sales for both iOS and hardware for Korg. They have not had both an iOS app and hardware product simultaneously available, excluding the MS-20 and the various incarnations that has seen; however, I'm going to exclude this from consideration because the iOS app was adapted from their Legacy Collection software, and the success of the app and VST helped push the development for the hardware...all very hand in glove for Korg.

    However, Roland is not playing the same game, as we are talking about wanting them to put their classic x0x boxes and synths in iOS form, and not to create a new independent product for iOS. We already know they've done the hard part of research and development for these machines for the Aira/Boutique models, which sell for a few hundred $$. Would you expect them to port these over as is to app form? If they do, it will certainly cut into the sales of the hardware. Why buy the TR-8 or System-1 and all the plug-outs when I can snatch them up for $20/ea on iOS? It just isn't to their advantage in any way I can see them taking, given their company history.

    Frankly, I'd much rather see them try to do something more new and exciting in iOS, like a new take on the V-Synth.

  • Agreed with @Accent I'd be shocked if Roland tries to recreate their TB or TR lines, or port any of the Aira/Boutique stuff to iOS. At least any time soon.

    On a vaguely similar discussion, I have been wanting to get a D-Beam type device for MIDI control now for a while. Mainly just for a laugh and the fun of it. Roland should bring that back, hehe

  • encenc
    edited December 2015

    i cant see it myself (Tr , TB, Aira clones) .... but i do believe they will bring something to IOS ... its grown into a too bigger market for them not to be a proper player in it.

  • @Accent

    Some good points, but I do not agree with excluding the iMS20. Korg showed that software and hardware can co exist. I'm not saying that Roland will do the same, I'm saying it is possible.

    Roland have released the Boutique range as a limited run. Roland could release a larger more expensive keyboard with this tech inside. It's USP would be the hardware control of sought after synths. The base tech and DSP is already there.

    Roland could then release apps of the boutique range with the same limitations that the hardware had. People would still buy the more upmarket hardware synth, as the apps would not give you the hands on control that a full size control synth can.

    Two different markets covered. A £1500 live synth with quality build. Apps for us that can no longer afford high end hardware. Or even more bases covered by £1000 full size imitations of the Jupiter 8 et al.

    Year maybe unlikely, but the app market rarely rapes the hardware market in real life. There are many price points for music hardware and software. There are many markets of people that can only afford certain price levels. There are many markets for people that want stand alone hardware versions of soft synths. The King Korg is pretty much the same cost as an iPad, synth app and controller keyboard, but they serve different markets.

  • Roland did their full-size Jupiter 8 clone already, the Jupiter 80. Not sure how it sold. It's huge (even bigger than a Jupiter 8, I believe).

  • @CalCutta said:
    Roland did their full-size Jupiter 8 clone already, the Jupiter 80. Not sure how it sold. It's huge (even bigger than a Jupiter 8, I believe).

    The Jupiter 80 is Roland's answer to the Jupiter ideal as they see it. Tech used to create a live players keyboard. The Jupiter 80 is not a Jupiter 8 clone though.

  • @Fruitbat1919 said:
    @Accent

    Some good points, but I do not agree with excluding the iMS20. Korg showed that software and hardware can co exist. I'm not saying that Roland will do the same, I'm saying it is possible.

    Roland have released the Boutique range as a limited run. Roland could release a larger more expensive keyboard with this tech inside. It's USP would be the hardware control of sought after synths. The base tech and DSP is already there.

    Roland could then release apps of the boutique range with the same limitations that the hardware had. People would still buy the more upmarket hardware synth, as the apps would not give you the hands on control that a full size control synth can.

    Two different markets covered. A £1500 live synth with quality build. Apps for us that can no longer afford high end hardware. Or even more bases covered by £1000 full size imitations of the Jupiter 8 et al.

    Year maybe unlikely, but the app market rarely rapes the hardware market in real life. There are many price points for music hardware and software. There are many markets of people that can only afford certain price levels. There are many markets for people that want stand alone hardware versions of soft synths. The King Korg is pretty much the same cost as an iPad, synth app and controller keyboard, but they serve different markets.

    I do think you have to exclude iMS-20 from the discussion. Korg came out with the Legacy Collection in 2004 which included the MS-20. This was later adapted to an iOS app, and on the positive sales of a digital version Korg decided it was lucrative enough to invest the R & D into making the Mini as actual analog hardware and all the versions that followed. So they had almost a decade of support to base their conclusions on it being a hit in the market, and while they may not be getting a lot of new sales on iMS-20 from people who decided to buy the hardware, it's a considerably different scenario than it would be for Roland. Roland already made the hardware and has had it on the market for a while so the novelty is gone, and putting it into an iOS app would only undercut sales of the hardware in the future. Roland will no doubt rerelease all of this in some form, but expect them to scale up to a full sized JP-08 (and for it to become discontinued) before they ever consider condensing it down to an inexpensive iOS app. Even if we'd all like to see it, there is no way their investors would ever give it a second thought.

  • edited December 2015

    I do think you have to exclude iMS-20 from the discussion. Korg came out with the Legacy Collection in 2004 which included the MS-20. This was later adapted to an iOS app, and on the positive sales of a digital version Korg decided it was lucrative enough to invest the R & D into making the Mini as actual analog hardware and all the versions that followed. So they had almost a decade of support to base their conclusions on it being a hit in the market, and while they may not be getting a lot of new sales on iMS-20 from people who decided to buy the hardware, it's a considerably different scenario than it would be for Roland. Roland already made the hardware and has had it on the market for a while so the novelty is gone, and putting it into an iOS app would only undercut sales of the hardware in the future. Roland will no doubt rerelease all of this in some form, but expect them to scale up to a full sized JP-08 (and for it to become discontinued) before they ever consider condensing it down to an inexpensive iOS app. Even if we'd all like to see it, there is no way their investors would ever give it a second thought.

    Last point first. Investors will only care if it makes money.

    First point. The point that Korg had years to show market interest. Roland have obviously seen interest in their legacy product, hence the Aira and Boutique products.

    Roland have been dipping their toes in software product. This may give them an idea if the market is worth more of their time and money.

    Do you really think the market for a high end hardware product is effected by apps? The market for high end hardware (digital or analog) is small, so it's about getting the costings right. Roland, the same as Korg have realised that the small home studio market is more lucrative. High end items usually just drive forward the brand image.

    With all the above in mind, and the fact that much of the RnD has already been funded, I would be surprised if Roland does not eventually venture further into the app market.

  • @Fruitbat1919 said:

    I do think you have to exclude iMS-20 from the discussion. Korg came out with the Legacy Collection in 2004 which included the MS-20. This was later adapted to an iOS app, and on the positive sales of a digital version Korg decided it was lucrative enough to invest the R & D into making the Mini as actual analog hardware and all the versions that followed. So they had almost a decade of support to base their conclusions on it being a hit in the market, and while they may not be getting a lot of new sales on iMS-20 from people who decided to buy the hardware, it's a considerably different scenario than it would be for Roland. Roland already made the hardware and has had it on the market for a while so the novelty is gone, and putting it into an iOS app would only undercut sales of the hardware in the future. Roland will no doubt rerelease all of this in some form, but expect them to scale up to a full sized JP-08 (and for it to become discontinued) before they ever consider condensing it down to an inexpensive iOS app. Even if we'd all like to see it, there is no way their investors would ever give it a second thought.

    Last point first. Investors will only care if it makes money.

    First point. The point that Korg had years to show market interest. Roland have obviously seen interest in their legacy product, hence the Aira and Boutique products.

    Roland have been dipping their toes in software product. This may give them an idea if the market is worth more of their time and money.

    Do you really think the market for a high end hardware product is effected by apps? The market for high end hardware (digital or analog) is small, so it's about getting the costings right. Roland, the same as Korg have realised that the small home studio market is more lucrative. High end items usually just drive forward the brand image.

    With all the above in mind, and the fact that much of the RnD has already been funded, I would be surprised if Roland does not eventually venture further into the app market.

    I'm not saying that Roland won't or shouldn't dip into the app market-I really hope they do. What I'm saying is that I think it's unrealistic that they're going to make a version of the TR-8, System-1, JP-08 etc. for the app market because it will cannibalize sales of their products, at least in the immediate future. Give me the same sound engine on a device I already own without Aira green or the fiddly little faders on the Boutique ? Hell yes! I wouldn't even consider the hardware, and I'm a total gearhead. Maybe after they've rinsed them in another iteration of hardware, but I'd bet that they would do some groovebox thing more like the MC-303 in iOS over anything currently under their legacy banners.

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