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Roland making games?

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Comments

  • The MC-303 and SoundCanvas are pretty close in practice. The iOS SoundCanvas has almost every single sound/patch that is available in the MC-303 give or take a few but the SoundCanvas doesn't have the 'bass boost' knob present on the MC-303, unfortunately I was too late to apply for 'firmware update' for my MC-303 so the rimshots on the 808/909 kits have random pitch variation due to a firmware bug...

    Thankfully the sound of the SoundCanvas drum-kits are to the MC-303 :)

  • @Accent said:

    @Fruitbat1919 said:

    I do think you have to exclude iMS-20 from the discussion. Korg came out with the Legacy Collection in 2004 which included the MS-20. This was later adapted to an iOS app, and on the positive sales of a digital version Korg decided it was lucrative enough to invest the R & D into making the Mini as actual analog hardware and all the versions that followed. So they had almost a decade of support to base their conclusions on it being a hit in the market, and while they may not be getting a lot of new sales on iMS-20 from people who decided to buy the hardware, it's a considerably different scenario than it would be for Roland. Roland already made the hardware and has had it on the market for a while so the novelty is gone, and putting it into an iOS app would only undercut sales of the hardware in the future. Roland will no doubt rerelease all of this in some form, but expect them to scale up to a full sized JP-08 (and for it to become discontinued) before they ever consider condensing it down to an inexpensive iOS app. Even if we'd all like to see it, there is no way their investors would ever give it a second thought.

    Last point first. Investors will only care if it makes money.

    First point. The point that Korg had years to show market interest. Roland have obviously seen interest in their legacy product, hence the Aira and Boutique products.

    Roland have been dipping their toes in software product. This may give them an idea if the market is worth more of their time and money.

    Do you really think the market for a high end hardware product is effected by apps? The market for high end hardware (digital or analog) is small, so it's about getting the costings right. Roland, the same as Korg have realised that the small home studio market is more lucrative. High end items usually just drive forward the brand image.

    With all the above in mind, and the fact that much of the RnD has already been funded, I would be surprised if Roland does not eventually venture further into the app market.

    I'm not saying that Roland won't or shouldn't dip into the app market-I really hope they do. What I'm saying is that I think it's unrealistic that they're going to make a version of the TR-8, System-1, JP-08 etc. for the app market because it will cannibalize sales of their products, at least in the immediate future. Give me the same sound engine on a device I already own without Aira green or the fiddly little faders on the Boutique ? Hell yes! I wouldn't even consider the hardware, and I'm a total gearhead. Maybe after they've rinsed them in another iteration of hardware, but I'd bet that they would do some groovebox thing more like the MC-303 in iOS over anything currently under their legacy banners.

    I think you both have very valid points here....to my mind the expensive hardware vs cheap software argument will continue long into the future. If a synth costs £1000 to buy then you have to deduct supply chain, manufacturing and shipping costs from each sale. With software, once it is completed, there is no supply chain or manufacturing costs You still have to pay a digital distribution charge but this is small in comparison. But a synth is a synth, you can touch and feel it, the logo printed on the back looks cool, you don't have compatibility issues etc....as a user and business there are plusses and minuses for each.

    The point of being on iOS from a money making perspective is micro transactions, it is not to do with the cost of the app itself, but what you buy within the app. If you sell a synth (hardware or software) it is a one off purchase, so one purchase per customer. Add the IAP and suddenly each customer is multiple sales opportunities. This model has worked very well for games, but they have a much larger user base than we have here with music apps (this is why music apps and IAPS are generally more expensive than game ones).

    Are Roland actually being very smart here by tapping into the gaming market to try and grow the iOS music user base in preparation for a move into microtransactions ?
    Or
    Did an indie developer write a music based game, take it to Roland, and they said hey why not ?

    It doesn't make sense for them to spend their own time and money doing R&D on an iOS game for it to just be a game. Unless they plan to make money out of additional tunes for it as IAP, but this isn't their core business so why would they ?

  • @AndyPlankton

    Smart observation Andy. I have to say, I do believe they are weighing up different markets. Roland have changed their approach of late. Even their new flagship synth is marketed at a much lower price point.

    I'm thinking they have seen where the money is to be had....the cheaper end bedroom studio market. Software and further small hardware seems to be the way Korg, Roland and Yamaha will enter new markets. iOS app prices are steadily rising, still low piracy.

    Imagine a Roland drum app, with drum machines as IAPs. A Roland mono Synth app with IAPs. A Roland Analog Poly synth app with IAPs. A Roland Digital Poly synth app. One synth initially with each app, then the rest as IAPs.

    I see it coming in the future in some form or other.

  • @Samu said:
    The MC-303 and SoundCanvas are pretty close in practice. The iOS SoundCanvas has almost every single sound/patch that is available in the MC-303 give or take a few but the SoundCanvas doesn't have the 'bass boost' knob present on the MC-303, unfortunately I was too late to apply for 'firmware update' for my MC-303 so the rimshots on the 808/909 kits have random pitch variation due to a firmware bug...

    Thankfully the sound of the SoundCanvas drum-kits are to the MC-303 :)

    Samu, do you think there could be a way, as we have already the Sound Canvas on IOS, that it maybe implemented via Lemur, or Midi Design Pro, or something. Then make our own MC 303? If not, its a shame Roland couldn't make a controller app for IOS to revitalise the sound from the IOS Sound Canvas? Maybe loads of Emails need to be sent to Roland?) Sounds like a crazy idea, but who knows. I'm not a programmer unfortunately, other wise I would of given it a try. I only got Lemur the other day, & it's a bit bewildering. If I could manage to make a Template to do a MC303, I would definitely share with all the boys on this Forum.

  • @Fruitbat1919 said:
    @AndyPlankton

    Imagine a Roland drum app, with drum machines as IAPs. A Roland mono Synth app with IAPs. A Roland Analog Poly synth app with IAPs. A Roland Digital Poly synth app. One synth initially with each app, then the rest as IAPs.

    I see it coming in the future in some form or other.

    Roland vGadget :wink:

  • @studs1966 said:

    >

    Samu, do you think there could be a way, as we have already the Sound Canvas on IOS, that it maybe implemented via Lemur, or Midi Design Pro, or something.

    Yes definitely! It's already possible to sequence & control iOS SoundCanvas from Cubasis, ProMidi, MidiSTEPs, MidiSequencer and just about any app that can send midi. I recall from the good old days I had a 'control-setup' for Cubase for my MC-303 and there were also presets for SoundCanvas including complete effects editor for full control of the device(s). I know of no full-featured GS/GM Editor/mixer app for the iOS :(

  • @DeVlaeminck said:
    But maybe Arturia would port this one to IOS:

    https://www.arturia.com/products/analog-classics/jupiter8-v/overview

    If they do, I hope they sort the bugs before hand !

  • Ha don't forget another Korg-Roland comparison. Korg's Step Master! Now that's a fun game...and healthy too ;)

    http://appshopper.com/healthcare-fitness/step-master

  • The game play is horizontal Guitar Hero.
    If enough people are into it they can sell iap banks and get a piece of a market far bigger than music apps

  • Well well, Roland is quite busy re-issuing the SoundCanvas VA with better tone/effect editor and I really hope that the improvements carry over to the iOS version :)

    http://www.roland.com/products/sound_canvas_va/
    The promo popped up when i launched the IOS Soundcanvas app.

  • More editing options for the Sound Canvas would be most welcome.

  • While waiting for an update(s) to many apps, SoundCanvas included I spent some time configuring the 4 programs on my MPK Mini II and put the knobs to control Cut-Off, Resonance, Chours-Send, Reverb-Send, Attack, Release, Volume and Pan to cure the most urgent lack of editing, programmed to pads to trigger favourite drum-sounds on the preset that sends on #10, other presets I mapped to Gadget, BeatMaker 2 and yet another one for iMPC Pro to cover most of my 'controller needs'. Banging on the pads to create beats is so much more fun that tapping on the screen :)

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