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AU effects, or Talk To Me Like I'm The Dumbest Guy in The Room

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Comments

  • Audio units work great... On a MacBook built for audio.

  • edited June 2016

    I am a huge fan of the AU format and always thrilled to read that a new app works as an AU (or is only one).

    I'll certainly continue to buy good Audiobus and IAA apps that don't have AU, but it was such a great feeling when I opened my first AU in AUM, the window popped up neatly, and then — it was right there. No need to task-switch! It felt like iOS musicmaking had truly leveled up. (Same with AUM itself coming along, BTW.)

    And I still get that thrill every time!

    The ease of use is so phenomenally nice, and in my experience (on the big iPad Pro) AU apps have been extremely stable, which is a huge deal in light of so much frustration experienced in the past with crashing or glitchy IAA and Audiobus apps. I hasten to add Audiobus itself is perfect as far as I can tell. :smile:

    It's just that many Audiobus-compatible apps don't even seem to be able to deal with other apps being opened in Audiobus or as IAAs without crashing. (I realize this may be related to nebulous under-the-hood things by Apple itself.) Some only remain uncrashed if you figure out a specific order in which to open them. (In my case I notice this unfortunately happening especially with the great, gorgeous-sounding Crudebyte apps.) And if you add another app into the chain, it's back to the start, open them all again in the special order...

    (Incidentally, I wonder if Audiobus can, technically with regard to iOS and Apple's specs, in the future just auto-open all apps in the chain without the user needing to do that manually? That would be a huge step up and improve the experience 100%. Maybe to deal with the temperamental apps, you could tell Audiobus in which order to do the opening.)

    The prospect of just not having to deal with these problems is so incredibly refreshing, even rejuvenating. They had started to become constant demotivators. I absolutely understand the points about there being some downsides for developers. And let me say how much I appreciate all the great ones here — without you I would not be making music today and my life would be much poorer. But from a user's point of view, I'm all enthusiasm.

    So my full love and support to all developers doing AU, or planning to. ❤️

  • edited June 2016

    @rhcball if you own any of the above, Audioshare, AUM, AUFX, Holderness, Audio Bus, or any daw that allows sends to be routed to audiobus I tested it and the resource memory is silky smooth. Now If slot overdrive with a Moog synth you might reach 75 percent memory usage on a 4th gen. If you have an interface and a live instrument you should be fine. It's hit and miss with every synth or plugin.

  • There isn't supposed to be a huge memory spike when using AU. Actually, AU developers are urged to be super frugal when it comes to claiming memory and the Apple's memory manager/garbage collector is extremely aggressive with extensions. It could cery well be particular to that specific plugin and not typical for every AU on iOS.

  • edited June 2016

    @Simo I know the feels the first time opening up and being able to resize was glorious. I guess the gimmick wore off for me unfortunately. I'm just glad we have people developing effects processors for the iPad. I remember the first one I purchased was elephant candy live effects and I was blown away. Next thing you know we will have a series of Soft tube applications in a bundle that work as an AU, or IAA :). Soft tube is the best. It certainly is geared towards specific plugins which I was mentioning. Who wouldn't want to use overdrive and reverb on a Moog synth ?!? It's hard to achieve effectively. I bet it works great on the iPad Pro but I wouldn't know.

  • I vote for audio units! Support the audio Developer - buy more apps ( eat less hamburger) make it bit more pricey! highly recommended :)

  • ( I don't eat out) I'm American and I was a waiter until recently. Might have to be going back to the old waiting table game as well as some volunteer work while I head back to school. I'll support what I can afford. :).

  • edited June 2016

    I would happily pay extra for AU extensions for many of my non-AU apps. For some, even the full price all over, if for example a dev wanted to release an AU as a separate purchase on the App Store. Just wanted to mention that as one vote of, "I'll also actually pay the devs for the extra work." It dismays me to hear AU may continue to be unsupported by many who could do it, technically. So again, I'd pay.

  • edited June 2016

    @Simo +1

    If iOS 10 doesn't screw things up. > @Simo said:

    I would happily pay extra for AU extensions for many of my non-AU apps. For some, even the full price all over, if for example a dev wanted to release an AU as a separate purchase on the App Store. Just wanted to mention that as one vote of, "I'll also actually pay the devs for the extra work." It dismays me to hear AU may continue to be unsupported by many who could do it, technically. So again, I'd pay.

  • @TheMaestro: Of course first I too have to come up with the funds to be able to afford more. :smile: So many good apps, have to save up again... :blush:

  • Garageband only received AU a few months ago, and even there it's still only instruments. Apple's Alchemy is not even back on the platform yet. So I doubt Apple is surprised by the lack of uptake. They are barely participating themselves (from a released product perspective).

    So I don't think any one should be too disappointed, as the true "release date" for AU was not iOS 9.0 in 2015. But rather in 2016 when better known hosts started to support it.

    AU is the right concept, and hopefully there will be more developers with the vision to guide it through its coming evolution. Similarly, Desktop VST/AU/ plugins had a modest start. I'm sure there are users on this board who remember those days. :)

  • edited June 2016

    @Sebastian said:

    ......

    It doesn't pay at all to add AU Extension functionality to an existing app since developers cannot charge users for it who have already paid for the app.

    I'm not a customer of the existing app Auria Pro. I will be as soon as AU effect and instrument support are added.

    I would hope that every app maker is looking for ways to continually grow their installed user base, not just settle for servicing their current users.

    I suppose this is all of our responsibility; Users & Developers alike, to spread the advance of iOS music production, which has the potential to really change how music-making is done..via touch. AU is a big part of how this can be done with minimum creative friction.

  • edited June 2016

    @sirdavidabraham said:

    @Sebastian said:

    ......

    It doesn't pay at all to add AU Extension functionality to an existing app since developers cannot charge users for it who have already paid for the app.

    I'm not a customer of the existing app Auria Pro. I will be as soon as AU effect and instrument support are added.

    I would hope that every app maker is looking for ways to continually grow their installed user base, not just settle for servicing their current users.

    I suppose this is all of our responsibility; Users & Developers alike, to spread the advance of iOS music production, which has the potential to really change how music-making is done..via touch. AU is a big part of how this can be done with minimum creative friction.

    You're missing the point. Auria and other hosts aren't the issue. Apps that you haven't purchased before aren't the issue. The issue is that it's quite the amount of work to add AU Extension support to synths, effects etc. And then they cannot charge their existing users for that effort because they've already paid for it.

  • @sirdavidabraham said:
    Garageband only received AU a few months ago, and even there it's still only instruments.

    Garageband wasn't the first host that added support for it and Garageband does nothing to promote AU Extensions. You already have to own apps that have AU Extensions for the option to use AU Extensions to even show up in GarageBand (same for IAA, which is also why IAA didn't take off until we were forced to support it).

    For comparison: 3 months after Audiobus went live there were 100 compatible apps for it. And we were a 2 man team back then. Apple has significantly more resources at hand to promote something. Yet they don't. Not with IAA. Not with Bluetooth Midi. Not with AU Extensions.

  • edited June 2016

    @Sebastian said:

    You're missing the point. Auria and other hosts aren't the issue. Apps that you haven't purchased before aren't the issue. The issue is that it's quite the amount of work to add AU Extension support to synths, effects etc. And then they cannot charge their existing for that effort because they've already paid for it.

    Actually I believe you're missing my point. Same thing for instruments. AU can draw in new customers for your instrument -- those who have not already invested.

    In my case I passed on most instruments of the IAA era precisely because of the lack of plugin integration on the platform. All of these existing instruments are now candidates for my business as they add AU.

  • @sirdavidabraham said:

    @Sebastian said:

    You're missing the point. Auria and other hosts aren't the issue. Apps that you haven't purchased before aren't the issue. The issue is that it's quite the amount of work to add AU Extension support to synths, effects etc. And then they cannot charge their existing for that effort because they've already paid for it.

    Actually I believe you're missing my point. Same thing for instruments. AU can draw in new customers for your instrument -- those who have not already invested.

    No, you're missing the point. People want AU support for the apps that they already own. There are roughly 1000 music apps out there that are relevant to the crowd frequenting this forum. Less than 5% of them support AU Extensions. The most important day for any app is the day of launch. Most revenue is made then. Additional free updates don't bring in additional revenue - at least not comparatively to the initial launch. Which is why you see mostly new apps supporting AU Extensions, not existing ones.

    In my case I passed on most instruments of the IAA era precisely because of the lack of plugin integration on the platform. All of these existing instruments are now candidates for my business as they add AU.

    Yeah, but that means you represent a tiny minority. You're not representative of a larger group that would make it more feasible for devs to spend their time on AU Extensions.

    Please don't hate me for trying to explain to you why there's a drought of AU Extensions out there. I'm just the messenger.

  • @Sebastian said:
    The issue is that it's quite the amount of work to add AU Extension support to synths, effects etc. And then they cannot charge their existing users for that effort because they've already paid for it.

    Being 'pro-active' will most likely give them new customers and keep the old customers happy.

    I have a very hard time nowadays to buy or recommend 'old apps'(2-3 years) that have not seen an update in a long time and suffer from limited/broken connectivity to the outside world.(At least 'Open In...' support for generated audio or IAA-Generator should be bare minimums).

    Considering what was said during WWDC'16 in the "Delivering an Exceptional Audio Experience" session was that 'Audio Unit Extensions' are the preferred method of plug-in delivery so it's pretty safe bet that it will be the method that will continue to work, at least until iOS11...

  • edited June 2016

    @Sebastian said:
    For comparison: 3 months after Audiobus went live there were 100 compatible apps for it. And we were a 2 man team back then. Apple has significantly more resources at hand to promote something. Yet they don't. Not with IAA. Not with Bluetooth Midi. Not with AU Extensions.

    This is what's so frustrating. :( Apple could be doing so much more; this seems so complacent. Surely it must hurt Apple themselves (this turns people off their products, or certainly doesn't help sales), or to put it the other way around, if Apple started actively pushing in this area even with a tenth of their ability and resources... well, even the sky wouldn't be the limit.

  • @Samu said:

    @Sebastian said:
    The issue is that it's quite the amount of work to add AU Extension support to synths, effects etc. And then they cannot charge their existing users for that effort because they've already paid for it.

    Being 'pro-active' will most likely give them new customers and keep the old customers happy.

    I have a very hard time nowadays to buy or recommend 'old apps'(2-3 years) that have not seen an update in a long time and suffer from limited/broken connectivity to the outside world.(At least 'Open In...' support for generated audio or IAA-Generator should be bare minimums).

    Considering what was said during WWDC'16 in the "Delivering an Exceptional Audio Experience" session was that 'Audio Unit Extensions' are the preferred method of plug-in delivery so it's pretty safe bet that it will be the method that will continue to work, at least until iOS11...

    Uhm, AU Extensions are the ONLY method of plugin delivery.

    Apple needs to vastly extends the capabilities of AU Extensions (MIDI out, Fullscreen, no more RAM limitations) to get them on par with IAA. Since they've not changed anything this year the next time they can make any chances is probably WWDC 2017, which would then usually mean at least two more years until the changes will become meaningful. Looking forward to 2019 then.

  • Maybe if we send Tim Cook some acid, he will embrace music.

  • I doubt Tim Cook has ever heard about any of these issues.

  • @rhcball said:
    Maybe if we send Tim Cook some acid, he will embrace music.

    This is very 'low-level' humour but I think we'll need and iOS based 'Village People' with hit like Y.M.C.A. to reach him. But then again he played the Chinese instruments in Garageband so we never know...

  • If I were in the market for a new EQ and had a choice of two, one with AUx and one without, I would go for the AUx one, as I could then use it on multiple tracks in my mix, this would be regardless of cost.

    On the other hand, if I were looking for a Mastering Suite, AUx would not even be a consideration as it would be for single use in the workflow anyway.

    AUx is a tech that some apps need to implement if new customers is part of the business plan.

    Just my 2 cents...

  • @Sebastian are devs allowed to sell an AU version as a separate app? People mentioned the idea but what is the policy of the Authorities? Seems like it should be ok but Apple is not a democracy, etc. etc.

  • edited June 2016

    @Sebastian said:

    Please don't hate me for trying to explain to you why there's a drought of AU Extensions out there. I'm just the messenger.

    I don't hate you :) nor do I consider what we have as a drought. I'm happy with the 7 AU instruments and 12 AU effects currently on my iPad Pro I'm even happier about AU's that I have confirmed are on the way based on recent e-mail exchanges with a few of my favorite developers

    I believe you are dreaming way too small if you are evaluating the future based on this forum. Quite possibly you could be that early pioneer that enabled things for a new market but then got forgotten in the end.

    I believe the AudioBus team is wasting precious talent on technical plumbing :)

    How about a Pivot. Use your engineering prowess and create a universal AudioBus AU synth that puts efficient sound designers in focus again. Great sounds by great sound designers who will leverage your synth platform via iAPs that don't need gigabytes of storage to help us paint the world with new unheard of sounds.

    Imagine something like a Korg iM1 as an AU synth. With new beautiful cards coming out all the time, seamlessly, by great sound designers. Audio Bus team could build this. B)

  • @AndyPlankton said:
    If I were in the market for a new EQ and had a choice of two, one with AUx and one without, I would go for the AUx one, as I could then use it on multiple tracks in my mix, this would be regardless of cost.

    On the other hand, if I were looking for a Mastering Suite, AUx would not even be a consideration as it would be for single use in the workflow anyway.

    AUx is a tech that some apps need to implement if new customers is part of the business plan.

    +1

  • @rhcball said:
    @Sebastian are devs allowed to sell an AU version as a separate app?

    I think the main reason why developers don't do this is because it would be frowned upon by users. Definitely wouldn't be possible as an iAP - that most likely wouldn't pass App Review.

  • edited June 2016

    @sirdavidabraham said:

    @Sebastian said:

    Please don't hate me for trying to explain to you why there's a drought of AU Extensions out there. I'm just the messenger.

    I don't hate you :) nor do I consider what we have as a drought. I'm happy with the 7 AU instruments and 12 AU effects currently on my iPad Pro I'm even happier about AU's that I have confirmed are on the way based on recent e-mail exchanges with a few of my favorite developers

    I believe you are dreaming way too small if you are evaluating the future based on this forum. Quite possibly you could be that early pioneer that enabled things for a new market but then got forgotten in the end.

    I believe the AudioBus team is wasting precious talent on technical plumbing :)

    How about a Pivot. Use your engineering prowess and create a universal AudioBus AU synth that puts efficient sound designers in focus again. Great sounds by great sound designers who will leverage your synth platform via iAPs that don't need gigabytes of storage to help us paint the world with new unheard of sounds.

    Imagine something like a Korg iM1 as an AU synth. With new beautiful cards coming out all the time, seamlessly, by great sound designers. Audio Bus team could build this. B)

    I don't think my future lies in building AU synths. But thanks the vote of confidence. :)

  • @Seangarland This has been referred to obliquely by many in this discussion, but as you don't have any AUx apps, you may not know this.

    The second main advantage to AUx synths and effects is that they appear as a window within your host application. You don't have to leave the application to change presets or adjust the settings.

    Sitting in a window works better for some apps than others. This is another reason why many synths or effects may not get AUx. For example, Klevgrand gave many of its effects and their Enkl synth AUvx, but they may not do the same with all of them.

    Count me in with the people who would pay more for AUx.

  • @Sebastian you say that AU isn't profitable for existing apps, but don't you count the new users who buy because all the iOS music veterans are raving about its new AU capability as profit? Those are additional sales/profit that the dev wouldn't have earned otherwise.

    As far as the pricing of apps... there are users on this forum who're willing to buy pricey apps and yell out "take my money! Add more IAPs! Etc." But in the big picture I think this user base is very small. The fact iOS music apps are so affordable, brings new users who wouldn't have purchased otherwise. More volume over time should mean more profit yes?

    I know you have way more experience in this business as most, so I won't pretend that I've got even the slightest clue what the nuts and bolts of it are all about.

    However, I can use myself as an example of a relatively new iOS music app user. Four months ago, if someone asked me if I was interested in exploring the iOS music universe and that I'd end up dropping several hundred dollars on it inside of 4 months, I would've said "Hell no! That's too expensive for a hobby, etc."

    What happened was that I'd been sideline interested off an on for awhile but never bothered to look into it. The apps were mostly in the $2-$10 range so it wasn't much of a risk to try out a couple. Then, the addiction took hold and several hundred dollars later in less than 4 months, I'm solidly in the game now.

    There's got to be a lot of others like me out there who represent an expanded user base and more volume/profit for devs.

    I can say that if apps were generally more in the $20-$50 range, I would not have bothered. I would have said, "That pricing more for the folks who already know what they're doing." And I would have spent $0 in the last 4 months instead of the several hundred I've spent.

    That's got to equate to increased profits overall, doesn't it?

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