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Best app for 'Station Identifier'?
Am trying to work up a one or two bar (4 tones, 6?) identifier or sound logo for our little company. Started out fiddling around in Auxy plus Lofier Duplicat and (predictably?) came up with something perfect for a local lawn care company out of Macon, Georgia circa 1982. Would welcome the first thought that comes to mind for a good app to take another pass at this with...
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@JohnnyGoodyear you Mad Man. Just knock back an Old Fashioned and take a nap. It'll all come to you.
This got me thinking what jingles have stood the test of time.
The NBC chimes come to mind. The chimes were the first ever audio trademark to be accepted by the United States Patent and Trademark Office.
It also occurred to me that many jingles are short vocal phrases:
Nationwide's "On your side"
McDonald's "I'm lovin' it!"
Kool-Aid's "Oh, yeah!"
Mennen's "By Mennen"
Most of them are very basic, so maybe figuring out the sound you want will help narrow down your app choices.
http://adage.com/article/madisonvine-news/a-reprise-jingles-madison-avenue/145744
Appreciate your thoughts, plenty there to give me a nudge....not certain we would use words, but our company is a three letter thing, so maybe a tri-tone makes more sense....back to work
Thanks again...
If your three letter thing is ABC, the Jacksons have you covered. Just be prepared to cut a fat royalty check. If it's QKW, you've got your work cut out for you.
Here are my unsolicited observations on jingle theory. The best ones, the ones that have that earworm effect, are usually a name or slogan that is spoken or sang melodically -- usually accompanied by a sequence of notes or chord progression that complements the vocal's cadence.
I was on a job site some time ago and overheard a girl there sing "Activia." Activia! The lady yogurt that makes you poop!
Suddenly my task seems less challenging than it did
I also have changed my mind as to the whole 'have some healthy fruit and yogurt today' for lunch plan I was working on. Tacos it is....
Well the most famous one is 3 bars long and only contains 3 different notes one of which is repeated 3 times.
And apparently it's more the sound of the notes that's instantly recognizable rather than the sequence of notes.
The magic power of 3?
No prizes for guessing which it is!
Activia?
Nope.
Otis Gibbs uses a really cool slide guitar riff somewhere at the beginning of his stories...
(here it starts at 1.38)
I can email u a 25 minute patchblocks drone and u just use the best 3 seconds?
I like that slide a lot....might have to sample it
Good to have that option in the back pocket. Actually, the whole thing would be easier if I was doing this for a client, focuses the mind and all...as it is it's just me looking amongst the endless haystack for the best 3 seconds
. Interesting little (very little) app test however....just guessing it'll end up coming out of Gadget....we'll see.
if I'm ever going to buy a resonator guitar, it got to sound like THAT one
Interesting isn't it. I listen to his voice (Otis) and think, well, if I spoke like that I could tell all manner of tall tales....I guess the answer is just to write with his voice in my head, but it's nothing like the same...
yeah, funny thing... I stopped for his ape logo when it appeared in a search list once
then enjoyed his stories - only to find out he's a great songwriter/performer, too
and got this voice...
If you want something that stands out of the crowd, then try using a non western scale, even microtuning, using Moog ribbon for example ?
This would give you something more unique and far less likely to sound like something else.
Also you could go for a formant type sound (using one of the vocal synths) as our ears and brain have an inbuilt and subconscious ability to interpret/recognise those types of sound, particularly vowel sounds.
Beethoven's fifth? Instantly recognisable musical phrase, but doesn't quite fit your description. You're going to have to spell it out - I hope it is international and not just a USA thing, or I'd never get it!
Nope. There may well be more than 3 bars in beethovens 5th...
Intel ?
Yay. Give that man a virtual cigar
Would that be a Panama, the cigar found under benches and hedges
Thank you, that would have bugged me all day!
Hmmm good thought. Will fiddle...
Think the thing about the listed (and unlisted) jingles is that they're all magically caveman simple. I'd open Thumbjam with real wide tines instead of Auxy if timeless audio logo is what you're after. When I think of station identifier, I think of manic pop or latino stations with 23 cues shoved into 6 seconds of audio. I reckon both have their place.
Would be interesting to know a little more about the where and why and whatfors of this project.
With all due respect Mr JG, and though it was a couple of years earlier than 82, In Memory of Elizabeth Reed was written in Macon Georgia.....
One approach would be to use the station name and produce a melody line to go with it. Then if ever it gets a vocal, it would fit, and the melody may suggest the name, even without words.
And a great song that is, but it wasn't written for a lawn-care company, so I think my point still stands
Or maybe that's simply my self-revulsion....must do better...
I would open in Chiang Mai in Gadget and hit some bell sounding notes.
Might be as good as any place to start.
I like this idea. Any famous examples? I'm drawing a blank.
Nice!
Looks like Johnny is playing this one close to the vest.
Sadly, Elizabeth Reed was cut down in the prime of her youth...by a lawn care company in Macon, GA. Get it? I'll show myself out..
We're doing a lot more video work (and it's working, so we'll be doing a lot more video work
), along with podcasts etc and I just like the idea of an audio part of the logo/intro. Should be said that this is in an area of industry (manufacturing, not consumer) where this sort of thing is still fairly unusual, so while everyone's heard the Intel chime, it's not something used by most players in what we do. We're a research/communications outfit, so it'll probably best be something that suggests industrial and intelligent.
Of course it could mostly be that I'm just itching to use my toys during the work day
Ah, so a bumper for your own production work? Now we're talking. Forget NBC, we're squarely in THX land.
Here's my pitch:
0-4s: tick tock of a clock/machine ->
4s-5s: train whistle with lots of overtones ->
5s-8s: overtunes blend into some sort of choir 'ahh' ->
8s: fade to black