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Apple Store Music Promo
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There’s an ad by Apple promoting music creation instruction at their stores in the App Store today. It’s there usual very hardware heavy with free software approach using iPad Pros, Apple Pencil, and ROLI Blocks. They promote free apps GarageBand and ROLI Noise.
Here’s the text summary of the Apple session:
Developing Your Sound: Dive into the fundamentals of creating signature beats with Today at Apple.
Comments
F*ck right off Apple. If it weren't for the great developers working in ios, I would not own an Ipad.
Wow. You have expressed my feelings precisely. I wish this whole iOS music scene, or movement, or whatever it is, would jump off the Apple cart and move to indie hardware.
No more iOS update treachery, and hardware designed and built with music making as the primary focus, having all the ports you need to connect with your other gear, and maybe even a headphone jack.
Ah yes, signature beats. Just what the world needs more of. I think I’ve reached my tipping point of hearing some variation of the phrase ‘making beats’.
I agree with some rants. The IDAM things even don´t work for me longer than a few minutes. F...Y...
But otherwise iPhones and iPads integrate nicely in workflows of many kinds.
It´s more the people which limits themselves and the market they make more money with.
Yes, iOS is great but then some of these wonderful music creation tools feels a bit lost on my idevice.
Like some very tasty i cannot touch or eat...just look at it trough the glass
If it wasn't for Apple, there would be no iPad, and great devs would have to find some other device to develop for. For some reason, they choose iOS devices for their work, and sell us their great apps for pocket change. Maybe you can sell your iPad and find something better?
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Well, as Lovadamusic pointed out, without Apple we would not have this platform. That said, I’m now wondering if Apple are still treating IOS music making as a quaint distraction, rather than an opportunity to be at the forefront of what could make tomorrow’s hits. If, the promo men were to cast A&R eyes in this direction.
I gotta say, I love this forum and the absolute wealth of knowledge and experience that is shared, but I am always shocked at the unbridled Apple hate I see. I mean, come on! We have an embarrassment of riches for a fraction of the cost of comparable desktop software, synths and DAWs included. If you hate it so much, why are you even here?
If you hate it so much, why are you even here?
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Oh, I don’t think many folk here actually hate Apple. They are just frustrated and bemused by Mr Cook’s relentless ‘less for more’ approach, obsession with selling iPhones,* and utter inability to innovate.
This.
Also when you regurgitate something many times, it rarely gives you the same wonderful taste as you got that first time
I am here because I love the apps, love the developers, and enjoy helping people figure out this big ball of confusion. Apple is just lucky that they had low latency and Android didn’t when all this started. Also lucky that lack of a file management system and expandable storage wasn’t the dealbreaker that high latency was.
Yeah, thank you Apple for getting the ball rolling. But no thanks for dropping the ball multiple times, and continuing to not recognize what a great thing you have created.
And honestly, I thank the developers more than Apple. Without the apps, I would have no reason to own an iPad.
Just waiting for a smart, opportunistic, entrepreneurial type to come and free us from Apple prison.
But also this isn´t true at all. Still most people saying that again and again. Sometimes yes, sometimes no.
At the end...you get what you payed for.
Besides, hate is such a misused word
I want to mention that my comment wasn’t meant to try and silence anyone. I’m a very firm believer in being able to express one’s opinion. But “f*** off Apple” isn’t an opinion. It’s these kinds of comments that I really don’t understand. And by “here” I meant the iOS ecosystem, not this forum. Like, if it causes you that much consternation why are you still in this ecosystem? If you’re here because it’s still the best mobile music production option, I think that says much more than any “f*** off” ever will.
I actually think there is very little choice anyway. People always say that choice is one of the positives of the free market, but I don’t really believe that is true. So while I may often consider the benefits of sticking my finger up at the powers that make our creative devices, I too see little in it beyond maybe a second or two pleasure from a release of emotion. That said, hey if it ain’t harmful to us, then maybe it’s helpful to question.
I firmly don’t believe that these companies are all evil (many of the individuals care greatly), nor do I think they always know best either or have much interest in the real long term effect of their strategies on worldly outcomes.
my most favorite feature of IOS is that makes 'the computer' practically absent.
If I start iElectribe, the tablet becomes that Korg device (slightly limited) or with Mutitrack DAW it turns into an improved Tascam multitracker. Just today I navigated outdoor with a plain topographic map, stored on my iPhone 3gs without GPS. Just tap the icon... loce it.
All this only comes because Apple has a wealth of resources they share with developers.
Shure, they want to make cash... which they do with a million of games, geeky nonsense and some lifestyle stuff.
As 'musicians' we just benefit from something that wasn't even intended in our direction (in the first place).
And as long as cash flows, they won't change much so you can literally disconnect an iPad from Apple and still use it. If the money river dries out, beware...
It surprises me that a bunch of musicians would be upset at a company making the tools and knowledge freely available to people interested in making music too. I think those in store classes are a great thing myself.
Yeah, I looked and my local Apple store already has this new class scheduled, and another GarageBand one. Sounds fun, they even provide iPads and use the Roli stuff.
I admit I am ignorant on this point. I have never attended one, but I am all for free education, or even just trying to expose new people to the available tools and options so that they might give it a go.
And I am sure the actual humans that work for Apple are just a bunch of normal people, but the corporate entity only seeks profits to keep the shareholders at bay. That same corporate entity would would gladly kill the whole iOS music making ecosystem in an instant if it would provide a necessary profit increase for the next financial period. That kind of freaks me out, that this could all go away tomorrow if it benefitted Apple’s bottom line.
Apple's business model was, and is, to give devs 70% of their profit, even though Apple's lawyers originally wanted a 50/50 split. Steve Jobs wisely believed that he would have the dominant app platform if devs could a high percentage of their app sales revenue. We should be THANKING Apple for the model they created, allowing us to buy apps like Moog Model D for $5. The iPad is an amazing device, and we're just beginning to understand and expand upon its power.
-Scarlet Jerry
I don't buy the "love it or leave it" argument. I choose to love what's good about it and hate what's bad about it. Apple has a lot of abusive practices to answer for.
I think it more about people who hate everything and less about Apple per se
So hate based on fear. Why the hell not. Yeah so if getting rid of this forum would help the AudioBus bottom line...I’d say I’m doomed. DOOMED. Pardon me while I JUMP off this here BRIDGE.
Whatever dude. Apple doesn’t care about you, or any of us. Pretty hilarious, right?
Why would I want or anyone or any entity to “care” about me? How can a Company “care” in the first place. What kind of fantasy are people living in where they ascribe human attributes to something that is not human? Blows my mind!!!
Ask yourself.
By not being entirely profit driven.
Ask the Supreme Court of the United States. They ruled that corporations are people and are protected by the Bill of Rights.
Mine too.
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That sums it up most eloquently.
What Apple advertise and what they do are two slightly different things. They have a visible 'marketing' strategy, which is based around Garageband, their mobile music hub, and an ecosystem of plug-n-play hardware.
Behind the scenes however, they do care about their third-party developer ecosystem. They do pro-actively reach out to us, they listen to (if not always act on) our input and concerns and they consistently provide the best mobile music environment on any mobile platform. Android has had ample time to catch up, but is apparently not as interested in it as Apple are.
As much as I sometimes complain about the quirks and brick walls of iOS music, it is pretty good - all things considered.
Okay Apple is a “person”. I wonder what he/she prefers for breakfast, or if he/she likes going to the dentist or not. Hmm I must find out I say.
Well that settles that.
Thank you for sharing your insider experience. I feel slightly better about the situation now, but still long for a platform that puts music first.
I still give thanks and praise to the developers before crediting Apple. If these apps didn’t exist, I would have no need for Apple products at all. And especially developers such as yourself, who are really pushing to evolve the platform.
I didn't make a "love it or leave it" argument. There are many things Apple does that warrant criticism, and even considering their own intentions for their own good, they make mistakes. Has there ever been a tech company we couldn't say that about? Certainly with regard to computer devices and their operating systems? The biggest companies are going to earn the most criticism simply because they have to try to please the most customers.
Apple doesn't market iOS devices as professional music gear. They make GarageBand. I'm not a programmer, but it appears that CoreMIDI, IAA and AUv3 are part of iOS in order to allow third party developers to expand music-making capabilities, but Apple is providing that to a small niche market, not selling devices with that as a primary feature. It's a highly complex OS designed for security and many common everyday applications, and sophisticated music-making is only going to get so much attention. They're still working the kinks out of things. We musicians are lucky to have what we have---even just with GarageBand we have a great tool that talented musicians are loving, and lucky that it appears Apple is still working on making the whole system better. If they put nothing into it for the most demanding musicians, it wouldn't put a tiny dent in their bottom line.
We do have the choice to buy into the technology or not. Some may not "love it," but if Apple is the best choice available for mobile music-making, then that's to their credit, not their discredit. This was a thread about Apple promoting the technology and offering free education. Apparently, for some it was only an invitation for trolling.