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The more i look at YouTube’s model the more I despair of the big tech companies attitude to how they externalise their costs. In this case, it’s relying on the hard toil that people like Gav put in, in the hope of pushing the algorithm hard enough that they make the breakthrough to an acceptable rate of pay. There are other platforms that creators can directly monetise through like Vimeo, but as he’s said, you need a bigger voice to get the audience in there in the first place and even splitting the channel into wider distributed teaser material that led to the paid stuff is another magnitude of work.
It’s bloody hard thing to try and achieve, blood, sweat and tears, to be admired for the gumption.
I work with my brother and he makes YouTube videos as part of his hobby on the side. He’s had some videos rack up over 5 million views.
And that’s not enough to even contemplate thinking about YouTube as a career. You need the big numbers every week to make any serious money. And you’re at YouTube’s whim as to whether they will let you make money. They’ve de-monetised his videos before over the most trivial of issues and there is literally no right of appeal.
YouTube is only a career for a tiny percentage of people. I think for most people they fall into it as a way of earning money through initially just making videos because they love to.
Even many (most?) iOS Audio app developers have to have full time jobs as iOS audio is not a big market despite the billions of iPhones sold every 5 minutes.
Personally, if I was considering making iOS audio related videos I’d make lots of very short videos with no expectation of ever making any money. If i was any good at it, had the right personality and business model, money might follow. But I doubt it would ever make me enough to cover the time investment.
People go to YouTube because it’s free. It’s the biggest platform because it’s free. The vast majority of people value the content accordingly.
People skipping the ads isn’t the problem.
This wraps up pretty well the situation
About this… you might be surprised to know that our biggest YouTube stars TheSoundTestroom and Jakob Haq both started out very much like you. They were on the forum all the time and participated as regulars with their spare time in off-topic or on-topic threads, with a whole lot of helpful advice given along the way for free. Mind this was back when a blog or YouTube channel had some significant (7%) financial incentive for getting someone to buy with their AppStore link. But also back then most music apps were under $5 USD so a following would have to be huge to make any significant money. Just an FYI for those who weren’t here before 2015.
Anyway, I’m glad to see you opening up to the forum about your ad revenue from YouTube. I have to say your hustle to make quality videos has been impressive. I have no idea what other job obligations you have, but holy moly you have some serious commitment to your iOS music videos! They really are very well done and informative.
Now for the difficult thing to say… and I may be unique in this but it may be useful for you to hear: For me as a YouTube consumer, there is a -hard-stop- strong distaste when a YouTuber begins to come across as expecting anything from their audience. Anything. It can be asking for likes and subs. It can be asking for Patreon support. It can be asking for click-thrus or view time on the ads. The funny part is that all those things can be mentioned without seeming like the YouTuber expects anything from the viewers. So it is more about the tone and attitude in how the content is presented and how the YouTuber asks for support.
What it comes down to for me is that the content has to come across with genuine passion for the subject matter being shared with no obligation from the viewer. Thats it. Like @klownshed said it is about not having an expectation of making money. Or for the clever YouTubers, they know how to make it look like they have no expectation of making money even if they do.
That can work with ads, with “please subscribe and like”, with Patreon, even with paid content (like a 30-second “hey guys this video is sponsored by xx company. Here’s their new iOS audio interface. Check out their gear if you want”). But if there’s any hint that the YouTuber needs something from me then it just immediately deflates the appeal.
I dunno if this is helpful to hear. If anything, I just hope you are able to do what it takes to keep your love for iOS music at the heart of your constant flow of content. Find a way to do that and you’ll be fine
😂
Something to note as a word of warning, because it happens on my YouTube page all the time, pay attention to the number of subscribers the musician has.
If they have <1000 subscribers, they are NOT eligible for YouTube partnerships. That means they can NOT monetize their videos.
However as of last year, YouTube updated their policy with the. "right to monetize" clause, which gives them full permission to put ads on any video they want and to collect all revenue without splitting anything with the creator.
If it sounds stupid it's because it is. I have 80 subscribers. I never wanted ads on my music, I just post it up so people can stumble on it and enjoy, and so I can listen to it on commutes to work.
Now I have ads that interrupt my playlists, and some of them are absolutely terrible, touting false medical advice and other bs that I actually have to report sometimes. And there's no way to remove them because I agreed to this by posting my videos (even though some of them were uploaded over a decade before this policy went into effect.
So by watching ads, you may not be actually supporting the artist, especially if they have under 1000 subscribers, and you just may be fuelling the endless burning wheel that is the money pockets of YouTube and Google.
Clearly I'm salty, not because I wanna make money, but I want everyone to hear my music for free without needless interruptions
As much as I abhor ads, it says a lot that I’m willing to endure them about half of the time for creators like @Gavinski and 10 or so other YouTube channels.
I avoid ads on television at every turn. I watch streaming services without them or DVR shows and FastForward through them.
No matter how much you dislike being bombarded with constant adverts in any medium, it’s extremely important for the YouTubers, particularly the one man, or very small operations, to get some compensation for the countless hours of hard work they put in. If you have the means to tip them, do that, if you have YouTube Premium you’re cool. But if not, it does not hurt to let a few ads run while you do something else for a minute. If we don’t support each other in this iOS music making community it will not be as fruitful. I live on a tight budget, so no tips here, but i watch an ad or two here and there, and that’s my way of saying thanks. Sometimes I let the ads run while I get a drink or something, no harm done. No one like ads, but it’s another way to support the content creators that provide us with tons of knowledge and insight.
Some really good points on here.
I’ve been contemplating doing
a YouTube channel myself.
I’m still indecisive about venturing
into those waters.
Commitment, time, what can I offer my
audience that would keep their interest
that is engaging and fun.
I’m also a live performer so I’m used to bookings, gigs, venues, calling the other musicians, rehearsals etc so reading this
are good things for me to think about.
Hmtx summed up my thoughts about it pretty well too.
YouTube creators are content creators just like any other artist; musicians, painters, dancers, comic book author, etc. If you’re stuff is good and people like it, you stand a small chance of being successful. But it has to come across that you really LIKE and WANT to share the content you are, not that your doing the viewer a favor. Like you’d be doing it anyway.
There’s a bigger sense of entitlement I feel like in a lot of YouTube creators (not at all implying this about Gav) compared to other artists. Maybe I’m wrong, or it’s a generational thing, but no one would give two shits if a painter acted like that.
It’s doubly painful at times because you know the person you are watching is totally beholden to a company that isn’t even in it for the arts or connections it brings people, but the option to sell you ads. Anyway…
Making a living on YouTube is just as hard as any other art, you really do need to put in the time and hope for a bit of luck.
Well said.
No, thank you for saying this, it is well said and well meant, and good food for thought. I just find it such a tough line to tread. I'm not going to get into a big post about this now, my circumstances this last year have been very specific. Work issues due to covid, low income, health issues, very major health issues. Its just that over the past few months reality has been kicking in very hard about what a fool's errand it is to even try to make a living from iOS youtubing. I am of course very passionate about iOS music and anyone who followed my channel from the start knows that. But I need to make a living and it's time to go back to the real world, not youtube, to do that. I should have given things a rest when I started getting cataracts. Instead, both pre and post op, I plowed on through, and it has been really really hard times and has taken a toll mentally and physically. I worry my eyes will never recover and am currently in a situation where large amounts of screen time cause me serious issues. As I say there is a lot more I could say but I am not in the mood, it is not the right time or place.
Thanks Gav for the honest reply. I wish you all the best as you navigate these weird times