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Comments
Sometimes I have Plug-In-Snowball-Syndrome.
The thing about hardware is it can be staring you in the face reminding you of your stupid decisions but plugins can be relatively out of sight out of mind.
Very accurate
Good point! Jeez I can't imagine the mountain of crap I'd have to wade through if all my apps were actual bits of hardware
@AudioGus said:
I have a friend
I have a friend who is totally involved into GAS: he is continuously on the marketplaces, ebay, craiglist etc to buy any possible gear.
It doesn't matter if he already owns that gear, it doesn't matter if the gear is functional or not, he just buys it. The point of the purchase is that the gear is related to professional audio recording, has a glorious past and that it is vintage (even better if "rare & obscure vintage").
I have a friend, his recording studio is full of strange machines: Rotary mixers, spring reverbs, tape echoes, bottle mics, analog synths, reel to reels (bigger than my Weber barbecue) and valves: a lot of valves everywhere. Many of the units are mounted in the racks but disconnected, many others are leaning against the wall, some still inside the Fedex package, ready to be opened.
but he keeps buying
buying...
buying...
My friend is a weirdo
You’re pretty much describing me.
I collect a lot of gear, all vintage. Some of it is in my garage, sitting against the wall doing nothing. A lot of it belonged to famous people from the 60’s & 70’s.
Some people have art on the walls, I have old gear. Most of it I rescued and repaired. It’s an addiction but a slightly profitable one and handy when I have unexpected expenses come up.
I've definitely had those GAS attacks for certain gear/apps. I've decided to try and push into "depth" for myself as I've just reached a new decade in life. I hope it to be a 10-year endeavor to not buy ANY new gear/apps/software outside of cables/batteries and replacing existing peripherals (headphones, camera cable kits) if they break.
This might differ from others but I was always more productive the less gear I owned. I was churning out song after song when I had my underpowered lapotp or spent a month without my PC and only had Korg Gadget. I've uninstalled all the DAWs I don't use on my ipad and am left with Cubasis and Gadget.
I also don't think there is anything wrong with collecting gear; it's your money/time so do whatever you want with it.
Not the case with vloggers i follow and watch their content, from my personal feeling there is no "marketing" just honest stuff and honest opinions .. (Venus Theory, Loopop, EZBot, Boo Beats, Midlife Synthesist, Ricky Tinez, Another Machines, Slow Haste, Starsky Carr, AudioPilz (Bad Gear dude), Dave Mech, Gabe Miller Music, Ihor, Ihor, Jakob Haq, Noisy Machines)
No Dendy, I think you misunderstand my point. I'm not saying they are being dishonest etc. I'm saying that generally they want to make things sound good because to do otherwise is a bad reflection on them. This unintentionally turns almost every demo video by any skilled youtuber into marketing, whether they mean it to or not, whether they paid for the gear, were given it, or sponsored. Do you see my point? I think we have some wires crossed here
no i understand you point .. i think you are looking at it from bad angle .. they're not reviewing gear they don't like, they just review gear they like or simply gear which is somehow interesting for them .. so obviously reviews are more optimistic than negative - if I was youtuber i will also not review something which is in my opinion crap
) just stuff i like so obviously also my reviews would be optimistic. You would say "marketing" but i reject this term in this context because it pretty well defined what is marketing and what it is not.
Also for example Loopop reviews are VERY technical / based on fact, features list (in fact he does most technical in depth reviews from all youtubers i know) and he very clearly names also cons .. Calling him that he makes "marketing" (no matter if intentionally or unintentionally) is just nonsense.
again.. at least for those i mentioned - i don't see any intentional or unintentional marketing .. i see guys wo are giving their honest opinion about gear ..
Of course i i would do review of gear i like i would try to make it sound as best as possible, to show where are limits of that gear.. But guys i named almost always point also to cons and weak side of reviewed gear/app - which is very important cause nothing is perfect.
That's definitely important. I generally also only review stuff I like and point out what I see as flaws or areas for improvement. Again, it doesn't really matter whether we agree on what counts as 'unintentional marketing'. The simple fact is that youtubers can help people make good decisions about whether to buy gear or not, but they also generally increase the lust in the viewers for said gear. That's the only point I'm really trying to make and it is in line with what Jeremy said in the video at the start of the thread 😘
I think GAS is ok as long as you are aware of it, admit it and even laugh at yourself.
But of course that’s for GAS “subjects”, because we also have GAS “enforcers”, those YouTubers you are all talking about. The more gear the less you get to reach it’s limits, the less you reach the limits, the less you need new gear.
Even though I’m a stoic compared to many of you, I own more gear than I ever have. And I need it less than ever. It’s pure and stupid GAS, finding joy in looking and purchasing stuff that I heavely under-use and I definately don’t need.
Excuse the lame self-promotion but this song is just about that… “I’m just a rocker with expensive gadgets”. Found myself in front of the wonderfully blinking Digitakt, the pedals, my brand new Model12 mixer, Loopy... What for?. I used to do 800% more with just an acoustic guitar. But fuck it, it’s mine, mine all mine!.
PD: If anyone purchased the Teenage Engineering back pack or water bottle, or even the little wooden figures singing crap… you need therapy. That’s not OK. Unless you got it for Christmas like @ervin, but he’s been begging for the backpack for ages. 😜
one side note.. some people are using here "capitalism" as synonym for something wrong ..
there was socialism/communism in my country for 40 years ... i am pretty convinced capitalism, even through it is not perfect , is best system we have ..
what is problem is capitalism twisted and deformed by socialists, using all kinds of sick regulations .. that is true shitshow.. pure capitalism in liberal democracy is really great thing
To see the most recent experience in raw unfettered capitalism, you can look at Russia after the fall of the Iron Curtain.
This documentary series by Adam Curtis is quite an eye opener.
Would be very interested to hear your views if you get the time to watch it. Really fascinating and very disturbing.
this is exactly the case i mentioned "what is problem is capitalism twisted and deformed by socialist"
I'm from Slovakia (west neighbour of ukraine) .. all post-communistic countries suffered the problem that we developed (after fall of iron curtain) something we called "Democracy of Carpathian type" .. it was not true modern capitalism and liberal democracy but weird hybrid / mixture where lot of ex-communists and ex-socialists just started to pretend they are now pro-capitalism and pro-democracy but twisted it into something awful ..
Russia was EXTREME showcase of this problem.. even now what is there is not modern capitalism / liberal democracy .. it's strange hybrid with totalitarian elements, with strong goverment-regulation accent, lot of corruption in goverment mostly from old politicians who are originating from era of socialism/communism ..
Thanks god here in Slovakia is much better, i would say we have pretty good working modern capitalism / liberal democracy (not perfect, still long path to go, not even close to situation in modern western countries, but way much better than Russia)
It's definitely a complicated case. I'd still recommend watching the video if you haven't!
bro i LIVE in this
) I saw it from first seat i don't need to watch video about it 
) i remember when iron curtain fell (i was 14 yo back then) and i watched very vividly what was happening here for years after and what is situation now..
especially 1989 - 1998 was wild west here .. it was not standard capitalism / democracy even here in Slovakia and in Russia it was even worse .. it was literally wild west :-D
Since then things evolved much better - i would say Slovakia is now at 80% close to something i would define as good working capitalism in good working liberal democracy ... but in Russia they evolved in exact opposite, to even worse in some aspects
)
We all benefit from getting different perspectives, brother! I grew up in Northern Ireland during the 70s and 80s. Does that mean I'm an expert on the situation? No, I definitely have insights and anecdotes to relate. My experiences and views have value. But they very much come from my perspective. It's always good to be exposed to different perspectives! Particularly from people who have deeply researched the matter. Everyone has their biases, Adam Curtis certainly does, but at least this way we can come to something that at least slightly resembles a more accurate view. Is it truth? No. The world seen / smelt through a dog's eyes / nose is very different to that of a human's. Still... 😉 🍻
If a YouTuber is being directly paid or in some way incentivized (gear provided free for review) by a gear or app maker, it's marketing. Marketing helps stuff sell.
It's not a bad thing, it's business, but let's not just think it's 'honest opinions' however truthful. Everyone needs to make money. YouTube reviews are business exchanges / capitalism, but yes ultimately the watcher decides whether they succumb to GAS or not. Best solution to GAS, watch less videos of new stuff. 😆
You can make your own decisions. But you live in a world that is constantly, scientifically, rigorously trying to make you make bad decisions that financially benefit a corporation. And meanwhile your work life and social life are dominated by these money-making forces that care nothing for you. You then feel alienated, unfulfilled, and confused. So you're left wondering how to fulfill yourself, and then you watch youtube. Then you buy stuff. And it feels good while you're lusting after gear, but the moment it arrives it feels lik a disappointment. It doesn't fill yhr hole. You miss being back in the desire buy loop. Because that's where the real thrill is... The hunt for more (not actually having it). So, you end up looking for a new mixer. This is basic consumer psychology and mindfulness stuff.
These you tubers are just part of the system. No one is saying they're operating in bad faith. But they're used as part of this system that tries to get you to want more than you need or can afford.
You make your own decisions but let's not pretend that the world isn't trying to drag you into consumerist bullshit so that some suit can get another 0 after his name. Tiktok and Instagram are just hyper-advanced versions of how corporations prey on our psychology, even when scientific papers have demonstrated how awful these things are for our happiness and our young people. They don't care. And they hire very smart psychologists and neuroscientists to help them. Decks are pretty stacked against Joe musician who is feeling the void of living in this predatory capitalism. Or don't call it capitalism. Call it whatever you want.
@NoncompliantBryant this pretty much sums up my view. As a youtuber myself I'm not sure what the best solution is. Like I said before, right livelihood is hard to find. Not even that YouTube is any kind of livelihood for me lmao, it doesn't pay anything near worth the effort involved, even factoring in free apps, and if I only cared about money I'd be better off using my time doing other things - which by the way, I have the experience and ability to do. Even being a teacher, traditionally considered a fairly noble career, is basically providing food for the machine, in most cases. Yes you can do some things to offset that, but you're basically part of the system. Unless you go Unabomber /semi-jk
One important detail. Most of youtubers we mentioned here arre not paid by gear manufacturers in any form. They may get HW for review but after review they had to RETURN it back. Most of them live from YT ads and especially from Patreon supporters.
IMO the most extreme case of GAS and one that I hope I never fall into is the modular craze. It takes a insane amount of space and money to get to 1/10th of the functionality you get with just an iPad. We can do a lot more with a 300$ digital device than they could on a top budget studio a few decades ago.
“But it’s analog!”. So?. Those musicians form the 70s lurking around tons of equipment would have killed for an iPad, they would have jumped right in. We basically crave what we don’t have, even if it doesn’t make functional or financial sense. It’s not about making music or improving quality, it’s about the actual gadgets. It’s totally fine with me, I get it, those things are beautiful. The colored cables, the knobs… it’s all OK as long as you’re aware and it’s your informed decision.
But I believe many are dragged into these spending rabbit holes by marketing schemes and YouTubers, “Digital is not cool anymore”. When you can have a pro-capable setup for a 1000$ you’re supposed to spend 20000$ to make it “real”.
All this ties to the “true capitalism” mentioned before. If we were really striving towards a cost-efficient, eco-friendly and functionally optimized system, that is, towards the “best possible”, we’d have an iPad with dedicated controllers.
You have 4 Elektron boxes and an MPClive where you could have one single processor (iPad, Linux, whatever) with a better screen and more powerful computing plus dedicated peripheral controllers. This would mean collaboration and commitment between companies, which is hardly going to happen.
I got into modular once. Before I knew it I had almost 10 grand tied up in it… and my hands literally tied up in the cabling. I make better music with Drambo and can actually save my work.
The iPad drives all my 70’s/80’s gear quite well. 🙂
Lovely ❤️
When I said before “as long as you’re aware” I meant it. Seeing your pics I’m envious and I want them all!. I’d love to get an analog synth. I will at some point.
Will I make better music or do i need it?. Definately not. But they’re such cool objects… The key is not trying to justify it. There’s music and then there’s gadgets that also happen to produce sounds, and they’re wonderful.
This is crucial error in thinking. For me iPad (or Desktop) is NOT better (just because it has list of plugins with technically more parameters), than my Elektron boxes ... music creation is subjective thing, i'm more creative and more satisfied with both process and result when i do it on Elektron boxes. It's just like it is. People forgot this is not some exact math. It's highly subjective personal creative experience.
A lot of the time I do cooler stuff on the iPad on my lunch break. But it is nice to disconnect from the world at times and just turn some dials too.
My Elektron Digitakt, which I absolutely love, is a computer with screen, with excellent software to controller integration. A Digitakt app with a dedicated controller would literally be the the same. Albeit a bigger screen, more processing power and way larger storage.
This is point .. for me ipad with big screen running digitakt clone with dedicated controller is NOT same as digitakt itself and i would still always prefer digitakt .. "less is more" for me
less distraction, less things to connect and manage their connections, etc.
Guilty as charged. The honourable member (and what a huge member he is) is making a very important point here. It's not GAS as long as it's bought with other people's money. 👊😎👍
Of course, I was also peer-pressured by @tahiche who promised that cigarboxes (which are apparently things some cave dwellers still make their guitars from) would fit into the backpack. Well, they don't, and he's probably paid by by Big Tobacco to say that.
Anyway, as you were.