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Will ios music go mainstream and who will take it there?

This has been a topic on my mind for years, and has many subtle nuances that I'll engage with you in once the comments flow..

It's clear that apps and some producers are now churning out pro level stuff..a few of us are releasing on labels and the ios sound is getting out there..but nothing yet that has truly gone global. To achieve that, would require being signed by a powerful label with many fans and proper distribution.

I have some faith, some hope hat not that far from now, something will happen..someone will "make it ", paving the way ..

So,I'd like your thoughts on this, as well as your suggestions as to whom might stand a good change for global recognition due to quality and originality.

Here's my "big hopes":

Sinking Feeling- such a crazy producer who churns out intense glitched up dnb and abstract house grooves

Moor Hertz- solid producer, an old school acid/ rave veteran like myself who creates astonishing ambient/ intelligent techno

Our own Matt Fletcher- great DnB artist who keeps to the formula but with his own distinct flavour

Ok, your turn and hope u have a great weekend!

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Comments

  • We will! Of course, who else is crazy enough?

  • I much prefer to use a variety of tools when creating music: traditional instruments, hardware synths, iOS apps and computer software. I love how easy it is to integrate everything nowadays. To stick solely to one platform can be a fun challenge, but isn't really something I aspire to.

    I can see how having someone labelled as a successful iOS musician would have good implications for raising the profile and prosperity of the iOS music scene, but it's usually just hype in the end, isn't it? A famous producer says they use such-and-such bit of kit; lots of aspiring producers rush to copy their setup. Turns out the famous producer uses that, plus a bunch of other stuff, and it wasn't even the kit that made them a success; it was their talent.

  • edited July 2015

    I never understand "iOS music". Is it a special genre? ;) A listener don't care how music was made. Why should we seperat iOS music to "music"?
    IOS apps are already used in pro productions all over the world....

  • Good points, see my next comment

    @Vecoto said:
    I much prefer to use a variety of tools when creating music: traditional instruments, hardware synths, iOS apps and computer software. I love how easy it is to integrate everything nowadays. To stick solely to one platform can be a fun challenge, but isn't really something I aspire to.

    I can see how having someone labelled as a successful iOS musician would have good implications for raising the profile and prosperity of the iOS music scene, but it's usually just hype in the end, isn't it? A famous producer says they use such-and-such bit of kit; lots of aspiring producers rush to copy their setup. Turns out the famous producer uses that, plus a bunch of other stuff, and it wasn't even the kit that made them a success; it was their talent.

  • Good points, see my next comment

    @Cinebient said:
    I never understand "iOS music". Is it a special genre? ;) A listener don't care how music was made. Why should we seperat iOS music to "music"?
    IOS apps are already used in pro productions all over the world....

  • Agreed on the comments so far..

    I flicker between thinking that the tools need not be advertised, and being evangelical

    It certainly doesn't matter what tools where used, it's the skill and tenant for sure

    Yes,ios apps are used TOWARD some big name producers tracks, but what I'm talking about is an exclusive ios based production from start to finish, including mastering.

    That such an artist makes a big name for themselves based on skill, but yet promotes their methods, thus increasing the interest toward the apps and ios artists.

    A lot of developers struggle, as do ios bloggers.

    If such an artist(s) appeared, it would benefit everyone and of course introduce millions more to ios music..

    That's my point here..

  • Don't confine yourself to a box, learn its dimensions, then step outside. Apply where necessary.

  • @touchconspiracy said:
    Agreed on the comments so far..

    I flicker between thinking that the tools need not be advertised, and being evangelical

    It certainly doesn't matter what tools where used, it's the skill and tenant for sure

    Yes,ios apps are used TOWARD some big name producers tracks, but what I'm talking about is an exclusive ios based production from start to finish, including mastering.

    That such an artist makes a big name for themselves based on skill, but yet promotes their methods, thus increasing the interest toward the apps and ios artists.

    A lot of developers struggle, as do ios bloggers.

    If such an artist(s) appeared, it would benefit everyone and of course introduce millions more to ios music..

    That's my point here..

    I think you need a name for this. And where begins and ends iOS music. It's easy to import samples to iOS apps etc. Then i myself seperated even iPhone and iPad music since it felt something really special to make an whole album on an iPhone while it's nothing special to do it on an iPad. Of course today i don't care about this too. Even if someone would be famous with just iOS music.... what would happen then?

  • @touchconspiracy said:

    If such an artist(s) appeared, it would benefit everyone and of course introduce millions more to ios music..

    That's my point here..

    Yeah, I think you're right about that. I think it would be a thing for hype-merchants to latch onto, rather than being particularly relevant to the music that the artist creates, but that would still have a beneficial effect on the iOS music scene, for sure.

  • I think people who are interested in music and modern tools already have an interest in iOS.... or they should :) But it's also about the developers. Why is preset sharing so hard and why do major sound designers don't create patch banks etc..... you can't earn money with iOS here. All this could indeed increase if some bigger names would be involved but as a "musician" i don't know how it would benefit my music (of course my personal thing). Then if million people use the same apps and patches and samples..... not sure if i want this. It's a hard buisness for sure ;) I still see no reason to push "iOS only" things because iOS can also be famous as control and remote apps which also could put iOS in famous hands. However, it will be interesting where this all goes.

  • Didn't we already have the gorillas make an album just on iPad???

  • I believe so @BiancaNeve. That and Jordan Rudess promoting his apps....plus the TV promos for Loopy. There is some exposure already, but the bulk of musicians I've spoken with haven't been very familiar with what is available on iOS.

  • @BiancaNeve said:
    Didn't we already have the gorillas make an album just on iPad???

    oui ja yes. I don't think there will be a mainstream core of "iOS Music" until the major recording studios throw away their computers and Pro Tools, which would entail an ipad existing which had similar power & reliability, which would entail an Alternate Dimension, which would make me 6 feet tall, etc. etc.

  • IMO there is a revolution of sorts underway, but it's not really limited to iOS. The big change that has come in the last few years is that you can make polished productions without a studio. iOS has just made that even more convenient and portable. I am sure over time this will completely change the landscape for music production, with a lot more DIY artists emerging.

    20 years ago a studio was an absolute necessity for a commercial release. Not anymore. This should potentially put a lot of power in a lot of people's hands, and unpredictable things can happen in those circumstances.

  • Kids in Japan are taking it mainstream as we speak.

  • I'm talking PURE ios music, nothing wrong with that. I want app sales to increase, bloggers and artists to make a living wage, what to speak of devs..

    And what then? Devs get rich and can work full time bringing us better apps..

    @Cinebient said:

  • No, a few have made presets for synths, like Richard Devine, and for Cyclop-drum code and bassline smith, big dnb names..I spoke to him, he was very chuffed that his patches are on ios

    Then I hear that the loopmasters sample packs for audiocopy app, which have some mighty big names on them, are selling very very well..

    Ios die yards will push ios only cause that's what they use, that's their prerogative..they want others to feel the joy, the lesser impact on their wallets lol

    And the presets really are to encourage people to make their own. And as u know, we have more than enough synths for that lol

    @Cinebient said:
    I think people who are interested in music and modern tools already have an interest in iOS.... or they should :) But it's also about the developers. Why is preset sharing so hard and why do major sound designers don't create patch banks etc..... you can't earn money with iOS here. All this could indeed increase if some bigger names would be involved but as a "musician" i don't know how it would benefit my music (of course my personal thing). Then if million people use the same apps and patches and samples..... not sure if i want this. It's a hard buisness for sure ;) I still see no reason to push "iOS only" things because iOS can also be famous as control and remote apps which also could put iOS in famous hands. However, it will be interesting where this all goes.

  • Yes, can even do it on iPod 5g lol

    @richardyot said:
    IMO there is a revolution of sorts underway, but it's not really limited to iOS. The big change that has come in the last few years is that you can make polished productions without a studio. iOS has just made that even more convenient and portable. I am sure over time this will completely change the landscape for music production, with a lot more DIY artists emerging.

    20 years ago a studio was an absolute necessity for a commercial release. Not anymore. This should potentially put a lot of power in a lot of people's hands, and unpredictable things can happen in those circumstances.

  • Lol, by mainstream, I mean global, in the charts etc

    @supadom said:
    Kids in Japan are taking it mainstream as we speak.

  • Gorillaz and Jordan don't count...I'm talking about REAL dance music producers putting out solid tunes for the dancefloor..

    @funjunkie27 said:
    I believe so BiancaNeve. That and Jordan Rudess promoting his apps....plus the TV promos for Loopy. There is some exposure already, but the bulk of musicians I've spoken with haven't been very familiar with what is available on iOS.

  • What is iOS music? Good question. Is it a four bar loop done on Nano Studio?

    Is it music made just on iPhones and iPads? There are 1000s of them out there. Some devastatingly brilliant.

    Is iOS music genre specific? All systems go I think.

    From what I've heard on this forum, there is no genre specific to iOS music. People make all sorts of grooves, sounds, songs and albums.

    Pure Dance Music on iOS? What is that? Are people here just making pure dance music with their iDevices? Maybe a ballad singer using Vocal Live might just be the next best thing.

    There are guitarists and bassists and pianists making records and demos that utilise iOS music apps. Vernon Reid of Living Color uses iOS apps as part of his guitar rig. A Grammy-winning guitarist. So "iOS Music" already has some famous/celebrity users.

    When I released an album on iTunes and mentioning I had used some iPad apps, some people thought the sounds on the album would be less than stellar! That is, tinky winky sounds. Sounds for kids. What an observation that was as it showed that just making music on an iPad is not going to get the public go ga ga just because it was done on an iPhone or iPad.

    Maybe an iPad band playing live music might help change some perceptions? A modern day Beatles just using iPhones and iPads. Or a modern day Rolling Stones on iPads.

    Probably best to keep writing and producing music I say but don't believe the hype. Music is just music. Ifs it's good, people will buy it. If it's turd, then no polishing of it is going to matter.

    Where is my mojito?

  • There isn't an 'iOS sound' in my view - and there shouldn't be anyway. I see all tools as being just that, they shouldn't impart any sonic signature on people's output.

    When all kinds of music is being created on iOS in the way that is now done on the desktop, then I feel things will have reached a maturity. To limit iOS as primarily a platform for electronica / dance or whatever is something of a blind alley.

  • edited July 2015

    Don't forget that the Gorillaz 4th studio album was made entirely on a iPad !

    https://en.m.wikipedia.org/wiki/The_Fall_(Gorillaz_album)

    You'll have to copy that link as the forum edits it :/

  • @BiancaNeve said:
    Didn't we already have the gorillas make an album just on iPad???

    I missed that somehow.. Whoops :)

  • @touchconspiracy said:
    Gorillaz and Jordan don't count...I'm talking about REAL dance music producers putting out solid tunes for the dancefloor..

    Wow so EDM is the only music that counts. Might as well go slash my wrists now then.

  • Lol

    Electronic music that people dance to ( hate the term edm as its been bastardised ) is likely the only way that an EXCLUSIVE ios musician will get this whole ball rolling.

    That kind of music is the biggest selling right now

    I need to clarify, I'm all for ios being used in ANY WAYtoward production, and I'm not minimising that, but the most powerful promo is to prove it ALL can be done on ios.

    So far, the promo is low key, a few hundred hits on the soundcloud, 20k on YouTube is small time. I'd like to see something far far bigger

    That's my vision and hope..

    I'm not calling iOS music a genre, rather- a method, a means to an end..

  • I'm all for all kinds of ios music, just being specific that dance music will be the best vehicle, that's all

    @Igneous1 said:
    There isn't an 'iOS sound' in my view - and there shouldn't be anyway. I see all tools as being just that, they shouldn't impart any sonic signature on people's output.

    When all kinds of music is being created on iOS in the way that is now done on the desktop, then I feel things will have reached a maturity. To limit iOS as primarily a platform for electronica / dance or whatever is something of a blind alley.

  • edited July 2015

    Who knows if we even have iOS in some years. Someday we have one big OS also on apple devices maybe. With Audio Units and iOS 9 we already will get a kind of desktop workflow and tools but with a mobile and touch friendly control. Of course still today you could do most kinds of music on iOS devices. Just the workflow is a bit different. If i would get all my tools on iOS and the same ram and cpu power i would use it more for sure. But this is not the case and i still hope for a merging of different OS and devices instead of seperate everything. Also it would be such a bad thing if apple has a monopol in everything someday.>

    @Igneous1 said:

    There isn't an 'iOS sound' in my view - and there shouldn't be anyway. I see all tools as being just that, they shouldn't impart any sonic signature on people's output.

    When all kinds of music is being created on iOS in the way that is now done on the desktop, then I feel things will have reached a maturity. To limit iOS as primarily a platform for electronica / dance or whatever is something of a blind alley.

    +1

  • Some interesting ideas in this thread!
    One line of thought - musicians have had the ability to produce digital recordings at home now for quite a while, and quite mobily (sp?) as well. Ableton is a frequent onstage, and a plethora of mature and powerful DAWs will run on modestly priced PCs. So why the enthusiasm for a piece of underpowered hardware (for the cost) and apps that limit us at every turn? I mean all sorts of musicians are drawn to and using ios in a myriad of ways. But more to the point, is there an aspect to a recording produced on ios that differentiates it from any other recording? And would make a difference to a casual listener?

    I really agree with thinking about the developers. And I think it's up to the musicians and producers being involved, making posts, really everything that is always going on here! that will keep our developers paid. My one wish is in extending our devs a bit more tolerance. The tone of some Auria Pro posts on the Auria forum been rubbing me wrong. It's really a small percentage, but that one guy realized a dream like Auria - that had to have more to do his vision than money (right? This is a big boys toy, how many can you really sell?). Just a bit of acknowledgement that probably most of the devs of the apps we love are not making their whole living off their work - that most likely they have the same passion as musicians to create on the platform.

    Please pardon the rant, a quiet Saturday with coffee and baileys.

    Happy 4th my fellow Americans.

  • There's no such thing as ios music. We're merely catching up with laptops desktops etc. It's all computers anyway. Do you think writers get together in forums to start ios book writing revolution?

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