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Comments
It exists. It's called GarageBand. I mean, who's gonna top GarageBand and offer it for free on every new iOS device? It's practically a household name that is synonymous with making music on a computer. GarageBand is all that a person who only has a casual interest in making music on iOS will likely need. I'm not saying it will never be topped, but that's one helluva hill to climb.
Yeah, I get what you're saying. It was sort of what I was eluding to with the artist promo, but a real hit made mostly via iOS music apps would certainly do that trick.
I was thinking along these lines when I read an article with Grimes recently. I'm not an uber fan of hers or anything, but in her genre I think she's one of the most interesting contenders.
One of the things I got from the article was that she's used a lot of samples she didn't create herself. When I play with apps like Launchpad and blocs wave, it's just too easy to get something that sounds good, that it's hard to take any credit for it... as if I'm a fraud presenting someone else's work as my own. But, the way she described her use, it did in fact read as if she's taken canned stuff, and found creative ways to make it all her own. Kind of changed my perspective positively on using sample-based apps like the aforementioned.
I'll see if I can find that article and post, but if someone like her... who's respected creatively, successful and popular with the more artistically respectful listening public... if someone like her dropped an awesome track and stated she'd created it all on an iPad with a few apps... then I think sales of iOS apps would go through the roof.
I can't find the original article I was referencing... popped up in a feed I was reading while in Mexico, but this article says some of the same general stuff.
For those not familiar, here's a video from her latest release. I bet artists like her play with iOS music apps all the time. Granted, she's not everyone's cup-of-tea, but she's an example of one of the more interesting artists who'd likely use some of the tools we've all become addicted to.
Absolutely. Garageband has been my go to 'hey check this out' app for a lot of people I know that are interested in making music. My point was only that iOS is primarily a 'content shovel', providing pre-made goods to those who want them.
Currently Apple does market music apps to those who identify themselves as wanting to make music, but they are not going to go out of their way to promote the idea of making music to those who have never really thought of it before. Currently there is an ever growing interest in playing games and that market is naturally growing. They do not have to promote 'gaming' as a concept, they simply provide to the existing demand. Even gamers I know who have expressed interest in making music, who got excited when I showed them a few music apps reverted back to just largely passive tap tap gaming, as opposed to riding the obsessive creative roller coaster of making music. Ultimately, being creative is niche. A super passionate niche; but picking a wardrobe for a character or arranging objects on a virtual farm is pretty much the creative extent for most people.
I just don't see it as a missed opportunity given the lack of mass market demand. Anyway, I think my horse is dead now... 8(
If you're interested in the app economy or the business side of things, Techcrunch has some of the better coverage I've seen.
This is a couple of years old, but one of the more interesting pieces I've read:
https://techcrunch.com/2014/07/21/the-majority-of-todays-app-businesses-are-not-sustainable
Find more here: https://techcrunch.com/tag/app-store
iPad apps will always get short shrift in general. I've always just been grateful that the love of music drives so many people to do great things. All you have to do is look at the iTunes store for a couple minutes to see what an uphill battle it is for those making apps that require a tablet and even a modicum of effort to use.
Could be worse, though. You have to look in Entertainment to find art-making apps of any quality.
The original poster should note iOS music is a "baby" platform when compared to say the VST/AU market. As a day one iPad user, I'd say this "baby" platform is thriving though. There are a couple of the big software boys creating iOS apps and there are a lot of "proper" musos who use the iPad as part of their music rig.
The best way of promoting this platform is by creating music that will chart rather than the numerous 5-minutes instrumental demos that people put out and which Joe Bloggs is not interested in. Once there are a couple of monster chart hits created by iOS musicians then the sky's the limit. My two pence.
Interesting subject...
Have the sales volume of music apps decreased since 2012?
But, on the other hand, the prize have increased...
The problem for many developer is that the market has a lot of nice musicapp to compete against. If we look at 2012 compared to 2016, the amount of musicapps on the market has exploded...
Yesterday I was looking after the developer of Loop Twister (nice but abandoned app) and saw on his Facebook that an weekend sale 2013 had brought him 45000 new user...
45000 paid customer must then generate some cash...
But, how few copys do you developer sell these days?
If we talk money, I've have spent around $2300 on musicapps since Thumbjam took me by suprise...
I can't help but notice that is a . and not a ,
I don't even dare to sum up all the receipts from the AppStore I have sotred in the mailbox...
But It's a quite safe bet it's around the same figures if not over...(I'm a recovering 'App-Junkie' after all).
I've always consoled myself with the thought that if the iOS/iPad world went knockers up, I'd 'freeze' my current setup and so have a whole bunch of music making joy until the device they were on burnt out - which would probably outlive me anyway.
Even just the ims20 on my Air 2 would keep me happy for many a year....sometimes I just open it up, look at it and think what a wonderful thing it is.
I've been toying with idea of an iOS only music website for a while now. If I thought developers would want to muck in and provide a bit of content (interviews, news in forthcoming releases etc.) then it might be worth the effort - as there wouldn't be any money in it for me. I've got a few million followers via various social networking accounts so getting traffic in wouldn't be an issue. Something to chew over when I'm less busy with paid work...the more platforms and publicity the merrier.
I've not seen music apps broken out, however...
"Fast-forward to 2016; more than 50,000 new apps have been released per month so far, and it seems to be accelerating."
https://techcrunch.com/2016/06/21/the-apple-app-store-graveyard
Also, this infographic should give you an idea of the level of interest.
http://www.statista.com/graphic/5/270291/popular-categories-in-the-app-store.jpg
You know, you guys can help by showing iOS audio apps to your musician friends and relatives.
That 2.79% for "Music" would also include Spotify, Pandora, Tidal and SoundCloud...
This.
My current iOS setup has more than enough to keep me grinning for years to come.
I've finally got to the stage where anything I add is just icing on the cake. What I really need is the ultimate hardware controller keyboard to match my uber iOS iPad synth and beat machine
Apple makes the hardware, and they made Garageband, which is what attracted me to mobile music-making in the first place. So I'm going to presume they know what they're doing. GB is Apple's billboard to iOS music-making. If the typical iOS user isn't even attracted to GB, then they're surely not going to give a shit about Audiobus, Audio Unit Extensions, Inter App Audio, and the mountain of technology that exists for the relatively few who care about such things. People here are in some kind of tiny bubble floating in an ocean of mobile device users. It doesn't matter how groovy music-making is on iOS, it's on mass consumer devices where the manufacturer's obligation is to zillions of users who make no music at all, much less are passionate about it.
Mobile music-making is obviously attractive to many musicians, so that relatively small market will grow and develop in its own time. I'd expect pro devices with pro software at pro prices in the future. In the meantime, Apple has bigger fish to fry.
Ditto. I began, before IOS was even a wink, made some music, stopped, and got busy again after discovering how staggeringly good apps can be. Beginning with Garage Band.
No serious producer or musian will produce on ios with touch. Its coumbersome. Mouse is the fastest. The ios music apps are targeting bedroom musicians, hobbysts. Thats why the apps are so cheap. Yes maybe its good for developing ideas, or education about synthesis, audio. It is cool. But it will never beat the mouse.
I think (and I know you know this already
) that we merry few do little else but annoy and bug our partners, pets and others with the noise and expense of apps....
That is what I do every time I get the chance
I mean if the local Apple Store was even remotely interested in showing off what the iPad could do when it comes to music-software that would be a cool... (They do have an Apple TV hooked up without a password so it's fairly easy to AirPlay the stuff from the iPad to the TV and attached speakers).
It's even worse at the dedicated Music Stores who seem to more interested in selling hardware than showing potential customers what the stuff they sell can be used for... (And it's understandable as they get ZERO from app-sales unless they put up a home page with affiliate links to the apps they demo).
The store where i got my 'free' Mobile6 LineIn (because they thought they could not sell old 30-pin stuff) now has an iPad mini with 30-pin to Lightning adapater in the 'Guitar Room' so people can try it out. And if they decide to buy the get the adapter for free
At least I've managed a few people to get Gadget after visiting one of the stores here in town...
(Most of them felt that apps like AudioBus should be integrated in the OS and not 'paid extra' so I still wish Apple would wake up and hire you guys to drive things forward).
the music stores and the hardware manufactures will never promote iOS as a platform
it takes the butter of their bred and it eats their bred too
you buy an iPad and maybe a bluetooth midi controller you buy some apps from the App Store and you are good to go
no need to go to the music stores anymore, no need to buy those magazines living from ads of hardware manufactures any more and so on ...
this must really scare the old instrument business ppl to death
we don't need you anymore
what they do now is producing little boxes in the 500$ range to keep going and to be relevant,
its not the big flagship stuff anymore that goes over the counter, from what I can tell
And I would like better hardware to integrate the use of multiple iPads with quality audio. Yes we have a few items out there, but nothing quite right for my plans just yet. Roland have got the closest with their Aira mixer concept. Take this concept and make it for iOS devices and then we're getting closer.
Saying that, the hardware will come in time if the market grows.
I was driving more at a song or a sound that takes off and is credited (in some way) to iOS, in the same way that Nevermind propelled not only Grunge/Seattle etc., but also Sound City Studios in Van Nuys etc etc.
The 'marketplace' changes.
It's like 'oldschool' music and movie industry. They need to adapt and evolve
I do check in at the music stores from time to see if there is any new hardware available (Controllers, Audio-Interfaces etc). Mostly I get upset because the new stuff one finds on the internet is not available in the stores even if it has been released a couple of months ago...
It's also hard to ignore the fact the most 'new' workstations are just regular computers with a custom OS baked into a fancy casing. (The Kronos is a sub 2Ghz, 2GB Ram standard Celeron PC with a custom Linux based OS).
I know this new 'era' scares the sh*t out of old-school manufacturers....
It's pretty hard to compete with Apple mobile technology right now, and as has been mentioned, it's a new thing. Of course traditional hardware manufacturers are going to be impacted and will have to adapt and, of course, they haven't yet. How could they? We still need their experience, dedication, and talent. We still need hardware. I can see a day in the future where it's not all Apple, and amazing pro stuff will be offered by many companies at a healthy cost for both maker and consumer.
i like what roland is doing now too, they do real development
and not just take the old stuff from the shelf and put it in a new shinny box
I'm a big fan of the Aira concept as a whole. I know it's annoyed some old school peeps, but it feels a fresh use of their tech to me. I think we will see some interesting things from them in the future.
some of the stuff isn't really "pro"
like not enough patch memory and to short patterns (come on RAM costs a few cents now) and bad keyboards
but I have no doubt they will step up their game now after they successfully tested the waters
I would like to see a line of iOS devices optimized for music. Apple could do the same for games, photography, video, etc.
That occurred to me as I was replying.
Personally, I don't think a huge song would be a game changer. It would most likely generate a temporary spike in interest. Most people don't care how music is made.
Here's some GarageBand (likely Mac OS) notables from 5 years ago.
http://www.musicradar.com/news/tech/garagebands-greatest-hits-487787
Yep like the System 1 keyboard, yet it strangely fits purpose to some degree. Much of the market segment just want to hammer some keys and don't need the expense of a quality keybed.
I'm still unsure if I love the JDXA or am driven mad by only 4 octaves and the finger shine surface lol. Yet again, I can see how some design choices have been made to open the idea to a larger market by keeping some costs down.