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Ampify - We're back on Audiobus. Tell us your frustrations (and hopes)

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Comments

  • @AmpifyxNovation said:
    Hi Chaps,

    I'm back. Firstly a big thanks to Andy Plankton and Audi_iOS for the huge efforts to order the request that you guys have raised. This helps us so much.

    I noticed a question on the relationship of Ampify to Novation. I can answer this a long way...

    I joined Focusrite in 2006'ish. It had purchased Novation a few years earlier, and the company had pretty much gone bankrupt. At this time, Focusrite new that the world of music making was changing in big ways. However, it didn't know at the time how much synths would 'matter' in the future with the rise of electronic music. I become Head of Novations products in 2009'ish. Now, just about every Novation hardware product you see, I mostly lead, including the kinda big deal release of the Novation Launchpad. Yes, that was me performing the first videos back in 2009.

    It's hard to understate the impact Launchpad had on getting Novation back on its feet, and this in turn helped to fund getting synthesizers back onto the Novation roadmap. In fact, I started Peak and Circuit around 5-7 years ago. It takes a while to make innovative and awesome products. During this time I took the role as Head of Focusrite & Novation helping to introduce the current Focusrite Products you see today Scarlett / Clarett / Red etc and Also REDnet. However, given my musical background (see 'Introducinglive' / DJ Shadow / Daft Punk) and my fondness of the success of the Launchpad, we new we wanted to make music making software as a business. So 6 years ago, we started to build (slowly), a software team and out popped Launchpad for iOS.

    It become a huge success. However, one thing became immediately apparent. The majority of the users of these apps we're NOT the same customers as the Focusrite or Novation ones. Their needs and attitudes were quite different. As such, we needed for our apps to succeed, given a large paradigm shift in technology, and a different user we needed to separate the project off from the Novation and Focusrite brands and start to focus on the unique needs of these new customers.

    As you can see, there is a tension between our huge global new music makers and the more 'traditional' needs of the 'classic' music producer and creator. Ampify (the first attempt 'Blocs' met with a challenge) was the name and set of values we have chosen to tackle Music Creation Software for this 'newer' to music creation user. Our goals are to ensure that everything feels smoother and easier to user/make for this new customer, whilst at the same time adding features that are more advanced for the Innovators (You guys! and ourselves as we are like you!).

    I find it interesting, even from my own perspective that I soo WANT the iPad to replace my Macbook. However, it's still just not there yet. Our goals, are to make the right strategic choices (some of which are hard to make, and cost you guys features), but will pay off big time in the future, as we build things ready for that future.

    Ampify, is our software bet. We're getting there, but we don't have 300 people like Ableton, or 600 like NI ... yet. Also, we a super small team in a different place to the Focusrite and Novation Brands, and we have a lot more users than both of them put together. We know we need to connect with out users better, and somehow figure out how to deal with the huge volumes of customer communications and requests. We do need to get better at this, clearly.

    // Matt

    So you are saying midi learn is off the table then?

    (kidding)

    .
    .

    .
    .
    .
    .
    ..
    ..
    .

    I appreciate you posting this for real.

  • Here is an issue- I haven’t seen mentioned before- importing from AudioShare to Blocs Wave always flags up a ‘cannot import this type of file’ notice which takes several taps to get rid of before you can carry on.

    Any possibilities of a new synth for Groovebox?

  • edited January 2019

    @AmpifyxNovation can we get Launchpad to import zips, for example project files from Groovebox? When that feature gets implemented I’ll buy the Groovebox IAPS but not before that.

  • @AmpifyxNovation i have to say that I’m really unclear why you started this thread. You have asked for forum members to list their ‘frustrations and hopes’ but then you have seem to have completely avoided responding to them. In the couple of replies you have made to your own thread you have given us a little history and now a communication that this does not pay riches (understood) and that you have put development time into accessibility features (great!). But still no response to the frustrations and hopes that you were asking about in the first post.

    It’s a bit odd... 🙂

    For what it’s worth I think you do great work and really hope you continue to develop your apps. They look and sound great.

  • @LucidMusicInc said:
    @AmpifyxNovation can we get Launchpad to import zips, for example project files from Groovebox? When that feature gets implemented I’ll buy the Groovebox IAPS but not before that.

    You can at least Air Drop multi wav files for what it is worth.

  • @gusgranite said:
    @AmpifyxNovation i have to say that I’m really unclear why you started this thread.

    Hey @gusgranite

    Good question. The primary reason is to ensure that you know we are listening. We may not always be able to do exactly what you guys want, but often times that isn't because we don't want to.

    Sometimes the most obvious feature like 'Add Automation', seems so obvious to add. In actuality, they are obvious to add. We have a user story that reads 'Add Automation to Groovebox'. It sits there hurting us that we haven't delivered it to you guys yet.

    However, the reason's why we haven't delivered these are more complicated than they may seem.

    Let me talk again about accessibility. There are around 150-160 million blind people in the world. Many of those users who want to make music use an Apple product. Apple has lead the field in enabling those with sight challenges to engage with technology.

    Our product such as Launchpad has such global reach, that we get inundated with sight challenged users who really want to use our products, but find it difficult. So we spend quite some time ensuring that Launchpad works for these users, and to confirm, this isn't easy to do. This took quite a lot of time, and you can argue the business case isn't necessarily one that fuels that non-existent corporate jet.

    Managing a global user base of aspiring music makers, and making this easy, accessible and engaging comes at a cost, and sadly for you guys that's features. As long as you understand that we ourselves do want those too, then you'll know that it's not us 'blocking' them as such. We just have things, such as accessibility as an example, that you you will probably never even see that we do that we feel are important.

    We are working hard to try and help you guys. I'm just sorry we can't get these features you so crave out in a timely fashion. For this, I am sorry.

    If any of you need to speak with me, feel free to call anytime. I can discuss in person if needed.

    We're also based in London, so if you're in town there is an open invite to drop by for a coffee, meet us, and say "Hi".

    // Matt

  • Will you be able to take the time to answer all the questions asked (even briefly) or will it only be a selected few with no replies for the rest- as has been the case in the past?

  • @AmpifyxNovation ok, thanks for the reply. Im cheering you folks on.

  • Thanks to Matt @AmpifyxNovation for taking the time to have a chat about the apps today. Very interesting.

    As he mentioned, they've been super busy with the accessibility and localisation aspects of the app. It was clear how much they care about the apps and their dedication to improving them for all users and for the future. Recognition of a need to increase the level of support and communication too. Which can only benefit all involved. Good stuff!

  • @AmpifyxNovation Not to question your team org, but with what you want to achieve it sounds like you should hire 4 more engineers and 2 more UI and UX people to make the future a closer reality.

    Going lean is one thing, but it’s hard to go lean at scale.

    You’ve got a good product line, so hopefully the future updates will continue to be hits for you. I think you’re at the end of the runway of selling sample packs. Even the average user wants more.

    Your model should be:
    1. Get the new user who doesn’t really understand music production but wants an easy way to make beats. -you’ve done this
    2. Become a platform for how to grow as an original music maker
    3. Provide a way to become a bedroom producer
    4. Take what you’ve built and be able to produce an album

    You have a chance for the ‘Cradle to Grave’ model...and should not lose sight of this.

    Good luck. 👊🏼🤪

  • @robosardine said:
    Will you be able to take the time to answer all the questions asked (even briefly) or will it only be a selected few with no replies for the rest- as has been the case in the past?

    Give me a day or so, and I'll do my very best. Matt

  • @marmakin said:

    @Billflinton said:
    Perhaps I'm too optimistic, but I think it's more reasonable to trust what Matt shared with us here (especially this sentence: "Our goals are to ensure that everything feels smoother and easier to user/make for this new customer, whilst at the same time adding features that are more advanced for the Innovators")

    This is my best guess too. They are trying to please 2 very different kinds of customers at the same time....not an easy task....and it could result in nobody being happy. But I believe their intentions are good.

    I think these apps are a ton of fun, but I don’t even think about them when it comes to more serious attempts at songwriting. However they could be a nice gateway to iOS music making for the uninitiated which would be a good thing for the community.

    Very astute observations from both @marmakin and @Billflinton ;-)

  • @AmpifyxNovation Thanks for dropping in Matt. It's a weird platform. I'm not a dev, but just with my own experiences and watching my kids play around with music apps I totally understand why accessibility and power user options need to be balanced. If I plopped my son down in front of a desktop DAW he wouldn't get it, but he can crack open GarageBand on iOS and within minutes he's playing the piano or dropping in drum samples (or just opening the sampler, recording weird voices into it and pitching it up and down, whatever....)

    Since the barrier to entry is so much lower on iOS (minus the fact you're using a multiple hundred dollar, maybe even thousand dollar device) there's the potential for a much bigger reach and it probably should be used as a gateway. The unfortunate part is that some of us have shifted from desktop to mobile and the feature sets we want replicated on mobile are either not really there yet, or are patched together.

    I tend to think the people who give you the most flak are the people who care the most. I constantly pester Lenberg about Auxy related stuff because I really like the app and I want it to be better. If I didn't care about it I wouldn't bother, and I figure that the people who are posting here are in the same boat. They like what you've got now and just want it to be the best app (or environment, if all three were tied together somehow).

    Again, thanks for at least being here and responding. I don't envy iOS devs cause I don't think it's a super profitable platform at all, like others here have said, I think it's more a labor of love or as an extension of a bigger entity/division.

    TL;DR - thanks for your input and keep on keeping on :)
    -Also Matt

  • edited February 2019

    Where is the rocket science in this ?
    In terms of IOS, Novation are big business, big business needs big return, forget anything even slightly useful to any real music maker at all, go and pander to the ten minute fad bus journey and stop pretending to be here for musicians.
    Yes that may seem harsh but you cant keep a middle line and cover all markets forever, at some point it fizzles out and that is why all the "reps" from these big business companies disappear for long periods of time (relocation of talents to more important tasks)

  • @Turntablist said:
    that is why all the "reps" from these big business companies disappear for long periods of time (relocation of talents to more important tasks)

    You are of course allowed to have your own opinion but I'm not sure that you have picked up on (or have chosen to completely ignore) who Matt is ?

    @ampifyxnovation
    Head of Novations products in 2009'ish. Now, just about every Novation hardware product you see, I mostly lead, including the kinda big deal release of the Novation Launchpad.

    I started Peak and Circuit around 5-7 years ago. It takes a while to make innovative and awesome products. During this time I took the role as Head of Focusrite & Novation helping to introduce the current Focusrite Products you see today Scarlett / Clarett / Red etc and Also REDnet

    Hardly a rep !

    Just the fact that he personally appears here in our tiny corner of the iOS landscape speaks volumes to me about the long term intentions of Ampify.
    You know, that relocation of talents to more important tasks thing you mentioned ;)

  • Wait, so he doesn't 'Represent' Novation, weird, i thought that was specifically what he was doing here.
    I have ignored nothing, but Novation sure have, like most of the feature requests from musicians vs adding new features to sell sample packs, you know, that keeping a middle line thing i mentioned ;)

  • @Turntablist said:
    Wait, so he doesn't 'Represent' Novation, weird, i thought that was specifically what he was doing here.
    I have ignored nothing, but Novation sure have, like most of the feature requests from musicians vs adding new features to sell sample packs, you know, that keeping a middle line thing i mentioned ;)

    No rep, no rep. YOU'RE the rep!

  • edited February 2019

    deleted

  • @Turntablist said:
    Wait, so he doesn't 'Represent' Novation, weird, i thought that was specifically what he was doing here.
    I have ignored nothing, but Novation sure have, like most of the feature requests from musicians vs adding new features to sell sample packs, you know, that keeping a middle line thing i mentioned ;)

    Apologies if I misinterpreted your use of the word rep.

  • @AndyPlankton said:

    @Turntablist said:
    Wait, so he doesn't 'Represent' Novation, weird, i thought that was specifically what he was doing here.
    I have ignored nothing, but Novation sure have, like most of the feature requests from musicians vs adding new features to sell sample packs, you know, that keeping a middle line thing i mentioned ;)

    Apologies if I misinterpreted your use of the word rep.

    OK, i'm curious, what else does Rep mean ?

  • @Turntablist said:

    @AndyPlankton said:

    @Turntablist said:
    Wait, so he doesn't 'Represent' Novation, weird, i thought that was specifically what he was doing here.
    I have ignored nothing, but Novation sure have, like most of the feature requests from musicians vs adding new features to sell sample packs, you know, that keeping a middle line thing i mentioned ;)

    Apologies if I misinterpreted your use of the word rep.

    OK, i'm curious, what else does Rep mean ?

    A face, someone who represents but is not directly involved or knows little about what is going on behind the scenes beyond what they are told.

  • So a representative ?
    I am sorry i do get the difference.
    Person A
    Inventor of product, employee of company, visits forum, tries to sell products.
    Person B
    Employee of company, visits forum, tries to sell products.

    So we should treat A different to B, even though both are only here to sell more products, because in basic terms, that is both of their jobs ?
    Both represent the company they are posting under the name of, both should be treated with exactly the same trust/mistrust or respect, because when they post they post as Novation, otherwise they would use a personal account here.

    So back to my point. Novation have failed to deliver on repeated requests by users just on this forum alone, so why should this forum alone pay any extra heed to anything said by any 'Rep' of Novation until they deliver, simply put, they shouldn't.
    That is not to say that Novation are wrong to deliver products that will sell a lot, which they have, but that is not what is going to please the users on this forum, what we want vs what the casual $0.99 for on the bus app purchase crowd want, vastly different.

  • edited February 2019

    You are being willfully obtuse if you really don’t see the difference between a lead designer and the guy from the public relations department.

    That said, I think you have a point: there have been no actual answers provided to questions as to why presets cannot be saved, or whether we will ever be able to record automation in groovebox, for example.

    PS: Apologies @Turntablist for being sharp-tongued. Why am I jumping into this discussion? This was written in the moment and does nothing to foster discussion or community.

  • @AmpifyxNovation any chance that we get midi out in Groovebox or at least the ability to export midi files? I would gladly pay for this as an in app purchase instead of more presets.

  • @Turntablist said:
    So a representative ?
    I am sorry i do get the difference.
    Person A
    Inventor of product, employee of company, visits forum, tries to sell products.
    Person B
    Employee of company, visits forum, tries to sell products.

    So we should treat A different to B, even though both are only here to sell more products, because in basic terms, that is both of their jobs ?
    Both represent the company they are posting under the name of, both should be treated with exactly the same trust/mistrust or respect, because when they post they post as Novation, otherwise they would use a personal account here.

    So back to my point. Novation have failed to deliver on repeated requests by users just on this forum alone, so why should this forum alone pay any extra heed to anything said by any 'Rep' of Novation until they deliver, simply put, they shouldn't.
    That is not to say that Novation are wrong to deliver products that will sell a lot, which they have, but that is not what is going to please the users on this forum, what we want vs what the casual $0.99 for on the bus app purchase crowd want, vastly different.

    Sounds like you’re the rep for this forum. Speak only for yourself. If you don’t respect what AmpifyxNovation is doing, that’s you. A company or their reps can post here what they want, respond if and when they want, implement suggestions or requests as they want, and no member of the forum is forced to even open the thread if the “trust” isn’t there.

  • @lovadamusic said:

    @Turntablist said:
    So a representative ?
    I am sorry i do get the difference.
    Person A
    Inventor of product, employee of company, visits forum, tries to sell products.
    Person B
    Employee of company, visits forum, tries to sell products.

    So we should treat A different to B, even though both are only here to sell more products, because in basic terms, that is both of their jobs ?
    Both represent the company they are posting under the name of, both should be treated with exactly the same trust/mistrust or respect, because when they post they post as Novation, otherwise they would use a personal account here.

    So back to my point. Novation have failed to deliver on repeated requests by users just on this forum alone, so why should this forum alone pay any extra heed to anything said by any 'Rep' of Novation until they deliver, simply put, they shouldn't.
    That is not to say that Novation are wrong to deliver products that will sell a lot, which they have, but that is not what is going to please the users on this forum, what we want vs what the casual $0.99 for on the bus app purchase crowd want, vastly different.

    Sounds like you’re the rep for this forum. Speak only for yourself. If you don’t respect what AmpifyxNovation is doing, that’s you. A company or their reps can post here what they want, respond if and when they want, implement suggestions or requests as they want, and no member of the forum is forced to even open the thread if the “trust” isn’t there.

    I can’t really see your point here- surely the sentiment you are expressing would also apply to any forum member who can ‘post here what they want’ would it not?

  • @robosardine said:

    @lovadamusic said:

    @Turntablist said:
    So a representative ?
    I am sorry i do get the difference.
    Person A
    Inventor of product, employee of company, visits forum, tries to sell products.
    Person B
    Employee of company, visits forum, tries to sell products.

    So we should treat A different to B, even though both are only here to sell more products, because in basic terms, that is both of their jobs ?
    Both represent the company they are posting under the name of, both should be treated with exactly the same trust/mistrust or respect, because when they post they post as Novation, otherwise they would use a personal account here.

    So back to my point. Novation have failed to deliver on repeated requests by users just on this forum alone, so why should this forum alone pay any extra heed to anything said by any 'Rep' of Novation until they deliver, simply put, they shouldn't.
    That is not to say that Novation are wrong to deliver products that will sell a lot, which they have, but that is not what is going to please the users on this forum, what we want vs what the casual $0.99 for on the bus app purchase crowd want, vastly different.

    Sounds like you’re the rep for this forum. Speak only for yourself. If you don’t respect what AmpifyxNovation is doing, that’s you. A company or their reps can post here what they want, respond if and when they want, implement suggestions or requests as they want, and no member of the forum is forced to even open the thread if the “trust” isn’t there.

    I can’t really see your point here- surely the sentiment you are expressing would also apply to any forum member who can ‘post here what they want’ would it not?

    I'm not sure how my point was missed. Everyone can speak for themselves, not for "other users on this forum," who may very well be in the "casual $0.99 for on the bus app purchase crowd."

  • edited February 2019

    @lovadamusic said:

    @robosardine said:

    @lovadamusic said:

    @Turntablist said:
    So a representative ?
    I am sorry i do get the difference.
    Person A
    Inventor of product, employee of company, visits forum, tries to sell products.
    Person B
    Employee of company, visits forum, tries to sell products.

    So we should treat A different to B, even though both are only here to sell more products, because in basic terms, that is both of their jobs ?
    Both represent the company they are posting under the name of, both should be treated with exactly the same trust/mistrust or respect, because when they post they post as Novation, otherwise they would use a personal account here.

    So back to my point. Novation have failed to deliver on repeated requests by users just on this forum alone, so why should this forum alone pay any extra heed to anything said by any 'Rep' of Novation until they deliver, simply put, they shouldn't.
    That is not to say that Novation are wrong to deliver products that will sell a lot, which they have, but that is not what is going to please the users on this forum, what we want vs what the casual $0.99 for on the bus app purchase crowd want, vastly different.

    Sounds like you’re the rep for this forum. Speak only for yourself. If you don’t respect what AmpifyxNovation is doing, that’s you. A company or their reps can post here what they want, respond if and when they want, implement suggestions or requests as they want, and no member of the forum is forced to even open the thread if the “trust” isn’t there.

    I can’t really see your point here- surely the sentiment you are expressing would also apply to any forum member who can ‘post here what they want’ would it not?

    I'm not sure how my point was missed. Everyone can speak for themselves, not for "other users on this forum," who may very well be in the "casual $0.99 for on the bus app purchase crowd."

    Most of us are serious musicians or serious hobbyists, sorry if that bothered the $0.99 crowd like yourself, but my point is still valid, the majority (Is that better) of users on this forum have different needs and wants to the casual $0.99 on the bus app purchase crowd, who generally have forgotten an app by the time they finish work.
    And i am speaking for nobody, don't be so childish, anybody can read this forum and see what the users here want.

  • @Turntablist said:

    @lovadamusic said:

    @robosardine said:

    @lovadamusic said:

    @Turntablist said:
    So a representative ?
    I am sorry i do get the difference.
    Person A
    Inventor of product, employee of company, visits forum, tries to sell products.
    Person B
    Employee of company, visits forum, tries to sell products.

    So we should treat A different to B, even though both are only here to sell more products, because in basic terms, that is both of their jobs ?
    Both represent the company they are posting under the name of, both should be treated with exactly the same trust/mistrust or respect, because when they post they post as Novation, otherwise they would use a personal account here.

    So back to my point. Novation have failed to deliver on repeated requests by users just on this forum alone, so why should this forum alone pay any extra heed to anything said by any 'Rep' of Novation until they deliver, simply put, they shouldn't.
    That is not to say that Novation are wrong to deliver products that will sell a lot, which they have, but that is not what is going to please the users on this forum, what we want vs what the casual $0.99 for on the bus app purchase crowd want, vastly different.

    Sounds like you’re the rep for this forum. Speak only for yourself. If you don’t respect what AmpifyxNovation is doing, that’s you. A company or their reps can post here what they want, respond if and when they want, implement suggestions or requests as they want, and no member of the forum is forced to even open the thread if the “trust” isn’t there.

    I can’t really see your point here- surely the sentiment you are expressing would also apply to any forum member who can ‘post here what they want’ would it not?

    I'm not sure how my point was missed. Everyone can speak for themselves, not for "other users on this forum," who may very well be in the "casual $0.99 for on the bus app purchase crowd."

    Most of us are serious musicians or serious hobbyists, sorry if that bothered the $0.99 crowd like yourself, but my point is still valid, the majority (Is that better) of users on this forum have different needs and wants to the casual $0.99 on the bus app purchase crowd, who generally have forgotten an app by the time they finish work.
    And i am speaking for nobody, don't be so childish, anybody can read this forum and see what the users here want.

    It's your theory that people fall into only two categories of your making, either "serious" or the "casual" crowd. I know many here enjoy more pro-level apps, fun little ones, and everything in between. I'm one of those people. Capiche?

  • Is Capiche an app ?
    As for the rest of your post, cool stuff.

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