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The games industry has had massive layoffs over the past year (something like 16,000), partly it is a correction of the over investment made during covid but also the buzz at the last GDC was that companies are gunshy to hire people too quickly because of the advance of AI. A lot of "waiting for the dust to settle" and "making due with what they have now +AI" talk.
Another note here... Apple is expected to introduce "A.I." chips built in to their new Mac lineup at the upcoming WWDC (developers conference) in a few months. We'll see if the newest hardware is a boom or a bust.
Full service design/business agencies operated by a single person exist for many years already, only that they're outsourcing to humans instead of robots to get the work done. Instead of a prompt you fill out a form and pick from a list of options (related to what they workforce is capable of).
What might change is that the people who actually do the work there operate an AI instead of templates. The person running the agency likely won't touch the AI beyond finding relevant prompts.
I wonder why the AIs are so bad at rendering visual text. Could be related to human vision and perception? Because type in graphic design and the decisions you make are based on a mix of legibility and vibe (organic vs. synthetic on a high level).
Yah I just imagine they can be a one person operation top to bottom, no need for an agency.
Depends what you mean by AIs really. Straight up diffusion rendering is always improving. SD3 looks really good at handling text.
I guess I'm as amazed and amused with ai music and all things ai as everyone. (And also uneasy about the loss of work or even purpose for humans.) Then I just read this article about ebooks and Amazon I thought it gives a good window into the future of something we'll see happen, one way or another … and it ain't pretty.
https://www.vox.com/culture/24128560/amazon-trash-ebooks-mikkelsen-twins-ai-publishing-academy-scam
They'd become an agency as soon as they start to sell their service and AI capability.
Stable Cascade looks interesting, just found out about its existence lol.
Oh? I always thought agency was a group of people. Could be a regional semantic thingy, or me just being a business layman/idiot.
Also, I think a ton of these tools will simply be free, open source etc, like A1111, Forge, Stable Projectorz etc. so no selling involved.
Yah I gave it a whirl, pretty good and a step up from SDXL but with the announcement of SD3 no one is really bothering to support it so it looks like it will likely get leap frogged.
It used to be that way, but things changed with the web and remote work and those marketplaces for hiring freelancers. A one person agency can use those places to complement their own skillset almost to 100%, they're basically middle men and mostly concerned with client aquisition.
That's why many won't use the popular AI tools for art, but hire AI operators instead which is now a trending category on those freelancer hiring sites.
When it comes to growing their business their time is better spend on AIs that can optimize the client aquisition.
There's still a place for manual graphic design when the overall budget is high enough. Many clients with a higher budget insist on a traditional agency located near them, where they can walk into and talk to the people, see the process etc.
The workers there may still use AI to complement their skillset though.. lol
When is SD3 going to come out for everybody?
The API was released today and some people have already started hooking it up to various services, web UIs etc. The free open source weights are meant to follow maybe around 3 weeks after that (?). Commercial use will require a 20$ / month sub, or maybe free under $1,000,000 annual revenue. Some are saying that only applies to the use of the actual model, as in your app or service and that the usage of the images themselves do not require this. I think this is in part due to the weird grey ambiguous area of copyright and ownership of the images etc. But yah, at this stage most significant commercial use will likely be people refashioning it to their purposes with various processes of course. I really hope control net comes out at the same time like it did with SDXL.
New heavy metal song: “Monadnock” (Udio)
https://www.udio.com/songs/gc9sq1AtJhA7xo9XPmKPKh
Thanks for the info!
Btw, Udio seems to have disabled their manual mode today where you can specify/limit the tags it uses for the underlying model. According to a post on Reddit because it made it too easy to copy certain artists..
Edit: It's back now.
New hip-hop song: "Unspoken Ballad" (Udio)
https://www.udio.com/songs/fue3w7ZfM7iXwGzZhvRjcG
Thrash-metal song: "Weedwack" (Udio)
https://www.udio.com/songs/ccr1sRmbbLs1dJic3t4zwS
Acoustic song (Udio): "Don't Put Me On"
https://www.udio.com/songs/p3rT2xDLVAmLz7zX8P29Q2
Progressive rock song and a dead-on version of Yes (Udio): "Backmask"
https://www.udio.com/songs/mVHF1n8F9hEBrgfcp7wcPY
Jazz song (Udio): "Proper Friction"
https://www.udio.com/songs/9HbqVDweoy2er4UDdQcvVk
Certainly the first half of this could very easily be mistaken for an unknown Yes song! The voice is uncannily like Jon Anderson!
I couldn’t believe my good fortune when he suddenly decided to show up.
I never touch the AI music stuff, but this gem my son just posted could almost change my mind. He wrote the lyrics and made the song with Suno. Based on The Mummy. Watch the volume. It starts off hard.
Lyrics in the description. I'm kinda blown away by them. First song he ever wrote to my knowledge.
Tell him to join Udio. It's much better than Suno. And you get hundreds of free tracks while it's still in beta right now.
New "diss track" called "BASIC" (Udio)
https://www.udio.com/songs/iSkmRYH5Lrqc5NmMyCypr9
I think udio is free while in beta. I mean free free as what you generate is fair to use? Anyone read the fine print better than I did?
Give them credit when you repost whatever you create is pretty much the limitation. If you upload your own lyrics, you own the lyrics.
Currently Suno says if you're not a paying customer you don't get the rights to what you create (other than your own lyrics). However, there is so much competition building in the AI space, I think this is going to change. I think eventually they'll all acknowledge they have no interest in getting tied up in endless court cases and they'll have users assume all liability risks and ownership over whatever they create.
Rock track called "The Entertainment" (Udio)
https://www.udio.com/songs/gxXMochRPtHTUE3u3kRs2e
I had to come back at this thought .. after looking at Leo’s DubFilter video.. One can only imagine of remixing an AI Gen Song.. Crazy..
Uptempo acoustic song, vocal style influenced by Joni Mitchell called "Casual" (Udio)
https://www.udio.com/songs/7VGMy9hE7TAn8o7UUr3xYM
Anti-technology song created with the finest generative music A.I. available today (Udio)
, song is called "Low-Tech"
https://www.udio.com/songs/kSF25Yvawe3dm2o5tXUDzC
Instrumental with no repeating chord progressions called "Hot Noodles" (Udio)
https://www.udio.com/songs/r2iXfPk6ZNq91F3gAaTuwN
Another one from my son. Not bad.
This one cracked me up. Lyrics by him, music by Suno.
Average Barbarian Girl