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ANALOGyAMP Retro Guitar Amp Sim for iOS & macOS + GtrEQ (New!)
Howdy Folks,
One for the guitar players this time! 
Overview
ANALOGyAMP takes its inspiration from the small, low wattage US all-valve guitar combo amplifiers from the 1960's, still extremely popular today both onstage and in the studio. These amps had a single volume control, a simple bass and treble tonestack, and built-in tremolo and spring reverb. ANALOGyAMP follows the same design, adding an optional 10" or 12" guitar speaker cabinet emulation and a stereo ADT (automatic double tracking) effect.
Here's a little demo featuring some of the factory presets:
Available on the App Store now as a Universal Purchase for $2.99
https://apps.apple.com/us/app/analogyamp/id6753659328
Let there be Rock 
-Rob
Comments
Insta-bought!
Many thanks @Edward_Alexander - hope you like it!
Here's a bit more background on the design concept and what-not, for anyone who's interested in that sort of stuff...
Typically these [old Fender] amps would start to break-up with the volume control set to around half-way, aka "the sweet spot". At this setting, the amp would be warm and clean(ish) but if you were to "dig in" the amp would start to compress and distort more. Past this point on the volume control, the amp doesn't actually get much louder - you just get more distortion and compression. The character of the distortion also tended to be very raucous and unrefined, coming exclusively from the 6V6 power tubes.
ANALOGyAMP has been designed so that your starting point is "the sweet spot" and you add more gain from there. You can also "channel switch" between two gain settings for a lead and rhythm sound for example. As you crank the gain up on ANALOGyAMP, the tonal character of the distortion shifts into darker / more wooly territory - think 50's "Tweed" type breakup.
Digital modelling of guitar amplifiers has become incredibly forensic over the years, but this comes at a cost - both to your CPU and your pocket! I wanted to take a step back and look at the tonal character of some of my favourite classic tube amps as a whole, rather than individually modelling all the parts, e.g. valve stages, transformers, speakers and microphones, etc. My ultimate aim was to create something a lot less complicated and CPU-friendly, that could take a guitar signal, and produce a pleasing amp-like tone, hopefully reminiscent of the actual amps that inspired me during the design of ANALOGyAMP.
ANALOGyAMP isn't trying to be everything, so it won't do high gain Rock and Metal tones for example, in the same way you can't make a Princeton sound like a Plexi or Triple Rectifier. However, if you're more into vintage clean / edge of breakup, or Classic Rock type sounds, you might like ANALOGyAMP as much as I do!
Same here, and what a surprise!
Looks rad! So it seems to have DoubleTake built into it in a way with the cabs?
Yep, a simplified single control version of it, but doesn't have as much delay time - FakeTake can almost do a passable slapback echo, whereas the ADT on AMP kinda stays in its lane so to speak
edit: The ADT effect is totally independent from the Cab Sim btw.
And many thanks @Schmotown !
Innnnteresting, congrats on the release 🤙
I like your approach, Rob. And it sounds good!
I don’t need no stinkin’ guitar to make this sound good! 😂
I suspected already listening to the demo it wasn't for me but I had to try. You said somewhere you wanted to know the reason when someone refunds, well there's one and the second is: I need to break this ridiculous sense of collecting. The ANALOGy series's is mostly great but, I'm not going to use this as it can't replace any of the guitar apps I have already and the drum version is also very likely to not being used again. So, by refunding this I do not have them all and that pressure is off for all future releases.
Anyway, looking forward to the one coming soon.
@Pxlhg - appreciate the feedback. Also, for anyone that isn't aware, you know that Apple keeps its commission when you refund an app purchase, right? Tempting though it is to use a purchase / refund in the absence of evaluation versions...
I know 15% of $2.99 isn't a lot a money, but just a heads-up in case you didn't know
Ideally some kind of time-limited trial integrated into the App Store would be the ideal solution as implementing IAPs is (imho) a real PITA... I'd love a checkbox on my side that just said something like "Enable Free Trial for 10 Days".
Just to be clear, I'm not complaining here, but I don't recall this topic coming up (apologies if it has...) so wanted to clarify. I'm also not complaining about Apple keeping the commission either - they've handled the transaction right, and now they've got to reverse it. Someone has to take the hit...
PS. If there's another guitar app that can sound like mine that also clocks <5% CPU in AUM, I want to know about it
I discussed this with a developer recently, I’d asked him to check whether Apple were subtracting their commission from refunds. He told me they weren’t, and gave this example:
“I have seen someone has got (App XYZ) this month = I got proceeds 8.15€ and couple of days later there was a return with proceeds -8.15€. Looks to me like Apple is not charging extras.”
There are numerous posts about this online stating that it’s a myth. For example:
https://www.revenuecat.com/blog/growth/does-apple-keep-its-commission/
More discussion here:
https://news.ycombinator.com/item?id=23995750
The consensus seems to be that they can in theory, they have the right to, but they never do in practice actually withhold it.
Interesting @Gavinski. The reason I say they do, is because I see a negative amount of "Proceeds" when someone refunds, although tbh, I haven't attempted to "balance" the books to see if I get that back later. I guess I have a data point now so I can verify this...
Interesting - yeah please look into it more, would be good for everyone to have clarity on this. I wonder if another potentially confusing element is all the different pricing on different AppStores? Are they converting all the data into GBP for you? If they do, amounts might vary for the same app depending on which appstore an app was sold / refunded on?
@Gavinski - everything is reported in USD on App Store Connect. Only thing I can say for sure at this point, is that Refunds are shown as negative amounts in the Proceeds reporting, so I just kinda assumed that's how it worked.
I'm trying to find an example in my reporting data as per your App XYZ developer... It's tricky to cross reference though.
Right - he doesn’t have a lot of sales, so I guess it was easy for him to identify that particular sale and refund for that one app. But yeah, if you have customers refunding who bought on the UK store, that refund will be larger than the USD price of the app, It might look like Apple are penalizing you, but it’s likely just the higher UK price converted to dollars. For example, a $2.99 app is £2.99 on the UK Appstore, which is slightly over $4 at current rate. I saw another dev complain about Apple recently, he thought they were keeping their commission, but he had not taken this simple detail into account.
Hi Rob, I don't have AUM but ToneX or TH-U (amp+cab loaded) are under 5% in Loopy Pro. (iPad Air M1)
@Gavinski - yeah, I just can't balance the books looking at my data. Proceeds are either "Paid", "Refund" (negative values) or "Free" - promo codes I guess. You'd think there'd be another category in the case where Apple (in theory...) refund the amount they deducted for a customer refund, but I don't see that. Ultimately, it's impossible (unless I'm being really stupid here...) to work out if they somehow show that refund as a "Paid" sale further down the line, but that just sounds "wrong" to me - like how are you supposed to know? Hey ho, it is what it is I guess.
PS. @filo01 - I probably should've mentioned this was on my test iPad 1st gen Pro 11 from 2018
Plus those apps might not be doing much if there's no signal to process.
Feed your data into chatgpt and ask it I guess, assuming you don't want to share here 👀👀👻😛
I think you've got a good approach on this one, Rob. Keep it light!
@Gavinski - I just don't think the granularity is there in the data. You've got Paid, Refund and Free. You might infer somehow that the exact same amount deducted for a Refund has shown up later as a Paid transaction (as your example dev did?) but I can't see how you'd know for sure. Plus I'm not going anywhere near ChatGPT, but that's (yet) another topic...
You know what? I'm just going to open a ticket with Apple Dev Support and ask 'em straight!
Thanks @NeuM !
Sounds like a plan!
@Gavinski - Argh.... Remember when I said, unless I'm being really stupid here... ?
Well, it turns out I'm being really stupid here!
With a bit more digging, it looks like the refunded amout on my side is the app price less Apple's commission, in my case 15%. So it does indeed look like Apple absorb this as all that is deducted from my sales is what I would have received after Apple take their cut. For example, an app that costs $10, that a customer refunds would show up as $8.50 negative proceeeds on my side. It was quite challenging (for me...) to work that out.
And this, is why I have / need an accountant.
I've still pinged Apple as I'd be interested to see what they say.
So @Pxlhg - apologies for the misleading information. It was always AOK, but now it is more so
Ah right, yes that makes sense but I can also see why it would be confusing. Anyway, good to know that it seems Apple is indeed not penalizing devs for refunds. They're guilty of a lot but at least they seem not to be guilty of that. It really would be too unfair for them to keep their slice of commission in the event of refunds.
The demo sounds great. Would love to see a variant of this with an early 60s style harmonic tremolo (as found on a few Fender amps).
Or even just a harmonic trem in general. I’ve been searching for a decent one on iOS for a while now. There’s a harmonic mode for the tremolo in Woodscaper but it didn’t scratch the itch for me. A Rob Jackson one would be lovely 😉😉
I love downloading amps, bought!
Seems to allow my iPad to go into sleep mode
Apologies - Background Audio wasn't enabled. That'll be fixed in the next update - currently don't have a date for that, but end of the week at the latest I'd say. Presumably this is running the app in standalone mode.
I like it. 👍
We guitar players are generally such insufferable cork sniffers. I wonder how this one will fare. 😉
Yes, standalone.
It also seems to automatically mute the input every time when opening the app... same problem?
Edit, I see that is a feature of standalone mode.