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The App Economy
The App Economy......... I am writing this post not to disrespect anyone's viewpoint. I just want to maybe get a few people to view things in a different frame of mind. Most of us here probably have some kind of job. I would challenge anyone to take a project they worked on during the year and update it in their own time for free. If not that then surely some of us would work on a new project improving and building on our previous work with a 20% pay cut? That would only be fair as our employer paid us to do something similar in the past. My point here is not to piss anyone off but everyone needs to decide if they want the music app economy to be viable. If we want developers to continue to be motivated to make and improve on these amazing pieces of relatively cheap software we need to be willing to consider an in app purchase for a significant upgrade every year or three.
Comments
these wonderful apps sell for the price of a sandwich, yet people wait for a sale before purchasing...I have often wondered how devs have the incentive to continue.
The prices can (at least) double as far as I'm concerned but trial versions should be available for people to be able to determine whether the app works for them.
Please know that all app developers would love to offer trial versions but Apple's guidelines don't allow us to.
Thanks for making this thread. At some point I'm probably going to write more about this but the key point here is that if you like our work (and I don't just mean the Audiobus team but all developers of the music apps you love) then very low prices and permanent sales are actually against your interest. If developers can make a good loving, they will have more time to work on great features and will need to worry less about monetization.
If you want to see what happens when Indy developers are paid well, take a look at Michael's Masterpiece Edition blog (http://masterpieceedition.tumblr.com/) where he documents his progress with his next app. The amount of thought, preparation and creativity flowing into that app is only possible because he's one of the very few app developers who can afford that.
I'm thinking hard about how to work around the shortcomings of the App Store (no paid upgrades, no bundling of apps with other developer's apps, etc.) every day. And I'm wondering if there is a willingness in the community to try some other way of ensuring a project's viability without having to rely on the relatively broken mechanic of paid apps, where developers get paid once and the have to find ways to fulfill the user's expectation of unlimited free updates, forever.
just a shot in the dark?
That could be one option, but it would basically be Kickstarter. Which is not a terrible idea.
Good thread. I don't feel guilty about buying something on sale but I have also bought many many apps at full price and if the price increases I'm ok with that as the apps that are tools for me are worth a ton. It would be great if demos were allowed, because then you're sure you want something and not that it's $5 app that gives a few minutes of fun then never gets used again. Those pile up quickly.
I think that the app price model didn't take tools into account, but was originally for things like angry birds, that is what it is and doesn't really need new functions. Music production isn't like that though. I wonder if Apple envisioned the iPad being as useful of a creation device as it has become, rather than just a Netflix and iTunes Player...
This way no sales are necessary. If you buy the app day one, it should be the full price, knowing that the app will give you a year of use and updates. Alternatively, the app could be for a certain duration of iOS iterations. Later the app would be reduced in price, as you have less gaurenteed use and updates. If you decided not to update a particular iPad, then the app continues to be of use. I don't see iPads being of great use with updates years down the line, they halt progress with limited ram and speed.
A new version after the last version has expired in updates would then be charged at full price again. Apple also need to have a system so we can easily see which iPad and iOS that the software will work on. Old iOS versions and old apps need to remain available for back up purposes.
Sales only confuse matters. Get rid of sales and discounts, but make sure a purchaser knows what they are getting, for what cost at what length of use time. If Devs don't continue to work on new better versions, people will simply not buy their app again.
I'm not sure this is possible. How would developers be able to make a commitment like that. That commitment is actually already sort of in place, because it is implied. But to really commit to something like this would also mean that developers would be able to be sued by users if they cannot deliver it. Imagine the situation where a developer commits to 2 years of updates, then nobody but ten users buy the app, which does not pay for 2 years of support. But if the developer decides to abandon the app after just 12 months, he can get sued by one of the ten users?
The right way to do it would be to make something like a Kickstarter, see if there's demand, then if the demand is there make it.
Then there would need to be some sort of login system in the app to unlock that feature for the Kickstarter backers. Tricky but doable.
Price reductions over the apps lifetime would replace sales.
Almost app already has price reductions over its lifetime. So that's not a solution.
Always enjoyed.
It's also not possible to link to an external website for donations. Anything that could theoretically be offered as an in-app purchase needs to also be offered as such, or cannot be advertised for at all. That's why you can't buy any books in the kindle app.
Its about all the Devs changing values over time. At the moment we all know that certain times it's worth waiting for a lower price. This is now a common trait and can only be changed by all Devs changing perceptions as a whole. If a Dev tells people that I can have their app cheaper at certain times, many will wait.....it's now buying values.
I believe it's about being honest and charging honestly. Devs are also to blame for the current perceptions of worth, just as much as Apple and societies values. People have been taught this 'something for nothing' behaviour.
You're absolutely right. But there is no way to make all developers understand that. Even when they understand it, they're forced to now behave in this way because that's how the market works. I can't even rule out sales for Audiobus or other products that I'm involved in.
I think if there is a solution for this problem, it's just going to have to be an entirely different way to pay for apps/upgrades/support. And it's going to have to focus on the users who understand what they're paying for and are happy to do so, because they're getting their money's worth.
Which brings me to another problem: because the App Store interrupts the relationship between developer and customer/user, it's really hard to even form some sort of ongoing relationship between the two. As a developer, there is hardly any way to talk to one's own users, because we don't see their email address or even their name when they buy anything. That's what makes this forum unique: here we can actually talk to our users.
As it is, everyone ( users and Devs) are all seriously fucked over by Apple every year when the iOS upgrade happens. Why would anyone want to pay for that chaos
"30% for nothing"
I'm actually laughing to myself at this moment.
Do people understand the millions of jobs and income that Apple is allowing to form and grow throughout the world?
Never mind the fun and activities for millions of people who enjoy the apps.
Apple never had to let anyone else even sell apps. They could have made is licensing deals or something along those lines. They allowed this to all happen for the good of us all. Apple gives millions in donations from the money they make.
My suggestion to those who think Apple is the boogie man, make your own company, create your own world changing product, and have it be the greatest technological revolution in 100 years. Then you can be the leader of your own charity based app system. Good luck with that.
Thank God for the profit that has motivated APPLE to keep innovating for the good of all of our lives.
No one forced anyone to use an Apple product or apps....................LULZ