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Comments
Lol maybe they shouldn't? We kinda did okay when they were a no show on the desktop. This created a window for small companies like NI (who's now creating compelling hardware of their own).
Spectrasonics also seized the opportunity to bring great sounds and built a major business on desktop...there are more examples that I'm sure we can all think of.
Someone else will understand the iOS market and do well at it. I'm not worried about that at all. But it would be nice to see Yamaha be part of it. I'll still buy their hardware either way because I love their keyboards.
Their relationship with Steinberg is very cool though, because I anticipate that Steinberg will help Yamaha to strike the right balance here. In the end we could have great AU instruments from Korg, Yamaha and more (including new vendors) on iOS in a way that works for everyone...it's very close.
This is but one of the reasons behind my speculations regarding Cubasis 2.0 being able to unlock FM Essentials since some Yamaha keyboards and other hardware can already be used to unlock Cubasis LE
There are to my knowledge no bigger leaks regarding Cubasis 2.0 features...
Thanks for the link.
That would be a great but welcome surprise
I still think @LFS would be one of our best allies in this endeavor 
Glad I could help
The reason I'm almost desperately passionate about this app is the fact that it's in my opinion (I've got DXi, FM4, and TF7) the best FM synth for iOS period.
It being an AU-X makes it even more desirable as I doubt that any of the other FM-Synths will get an AU-X treatment in the near future...
Can we also add getting the ARP in the AU to the campaign?
In my opinion the arp would serve it's function a lot better as a 'midi fx plug-in' / 'compositional aid' / 'midi processor' in the host making it useable with all internal, au-x and iaa instruments
Think about it, enter/record a few notes in to a midi-event and then 'process it' or record thru the midi-fx and have all the notes recorded into the midi-event.
In order for the arp to be truly useful it needs an options for creating/editing/customizing the arp-patterns.
This could be as simple as 'create arp-pattern from selected midi-events'.
Time will tell what happens with this app...
@BiancaNeve I don't think it's a matter of people being angry at Yamaha but expressing that the apps they are releasing sound excellent, so why not release the full app without limiting it? No need to be free, many people have already expressed that they'd love a way to pay to unlock it.
At the end of the day though, if they have their strategy it will either work or it won't. Plenty of other musical tools out there to use of yamaha never really dives into the market.
I fully expect after the initial release of the hardware and when the interest dies down they'll eventually release an in app purchase unlock method. I guess It's a perfectly valid way to drum up interest in some gear.
I'd really like to see Yamaha release an FM synth app which can also send Sysex to DX7 that would be great.
I have been looking at the MX 49 for a while. This helped me in a decision to purchase, so I did. It comes with Cubase Ai 8, and a few vst's. Well worth the price.
I don't think it's a matter of Yamaha duping people but more likely trying a marketing strategy that will backfire because they weren't aware of how many people would react to their approach. In an age where people are constantly bombarded with advertising, many appreciate it when a company is straight forward. Yamaha could have been more straight forward about how they approached presenting the app.
The App Store description is ambiguous about the unlock, the app is straight forward about the factory preset access, but doesn't address the AU preset creation as it's not not unreasonable for users to expect to be able to save AU presets within the scope of the limited factory presets and would give users a better appreciation for what the unlocked version could do.
More significantly, I agree with those who see trying to sell a synthesizer with an app teaser is too much of a stretch. They'd be better off having the app be free if you buy the synthesizer, but also offer alternatives for people who like the app but are never going to be buying the synth. In this particular case, it's especially bad timing on Yamaha's part as the synths capable of doing the unlock are reportedly unavailable as well. They took this approach with Cubasis LE and the hardware discount unlock for the full version.
For me, these are all signs of a company still out of touch and not committed to iOS. I believe many people would like to see Yamaha take a more active interest in iOS as Korg has. I do think Yamaha will lose out if they continue to be out of touch because many potential hardware synth buyers will first be exposed to synths on their mobile devices. Their perception of Yamaha will therefore be shaped by these experiences. If people are choosing between synths from different companies, these perceptions of the company could tip the balance.
Yamaha has an opportunity to turn things around so it will be very interesting to see how they respond to feedback about their FM Essentials app. A willingness to engage with iOS users is also an opportunity to integrate their hardware products more with iOS like they have done with their AG series of USB audio interfaces. Integration with music work flows ultimately means more sales.
Hope you got the 'Version 2' because the old one doesn't unlock FM Essentials.
I asked for shipment-dates for the MX Version 2 here in Sweden and if everything goes well middle/end of August...
They’re apparently not as committed to providing stand-alone apps, but whether they’re out of touch… they may know perfectly well what they’re doing, and what is the evidence that their strategy is not working for them? There are many avenues to attracting potential synth buyers, and Yamaha is already very high profile. Potential buyers see and hear successful musicians using the gear, and the hardware is ubiquitous in any music store. Yamaha appears to leverage iPhone and iPad as support devices for Yamaha hardware, which is their bread and butter. iOS users may tend to over-inflate the importance of the platform in the bigger picture of the pro music industry, and despite some people’s objections, using iOS for fairly blatant advertising may be smart. People always dislike ads, but that doesn’t necessarily mean they don’t work as intended. OTOH, if iOS should become more attractive to Yamaha as a platform for products that compete with their own hardware, they can jump in at any time to take advantage of it.
I personally think this is evidence of internal conflict within Yamaha. I suspect the overall corporate vision is that of the pianos and accompaniment things, driven by the suits behaving impeccably in their meetings, distancing themselves from the Yamaha that is the guitar and amp division and the Yamaha that is the motorbikes and personal water craft (not Jetski - that trademark belongs to Suzuki). However, in between the activities and meetings of the suits and their respect for child musician virtuoso enabling and shiny items of musical furniture, there appears also to be evidence of an unofficial skunkworks undercurrent, tech-y and hack-y, just waiting to burst out here and there, but having to disguise what it does because of conflict with the suits and their vision. That’s my opinion, anyway.
@lovadamusic it's a situation where Yamaha isn't leveraging their position as well as they could with iOS. A company can see iOS as a threat to their hardware platform or they could see it as a way to expand and enhance it. It seems to me that Korg has taken the expand and enhance route.
I don't think bad App Store reviews help promote your company. The customer is always right has become an aphorism for a reason. Paying attention to customer concerns is a significant part of maintaining and expanding your company. If Yamaha has decided they wouldn't benefit from more iOS engagement, then maybe they'd be better off not creating apps which undermine the perception of their company with the general public. They may decide to focus on the pro market where it would be better to have a neutral perception from iOS users than to have a negative one.
Part of effective advertising is targeted advertising, the FM Essentials app could have been handled in a better way to take this into account.
I have enjoyed their iOS apps but they have been rather clunky and difficult to fit into workflows relative to other apps and once again Yamaha's approach versus Korg's or Moog's is significant.
Given how fluid the world economy is, I don't think companies can afford to rest upon their laurels. Being able to promote their company by having a positive presence on iOS is one way to do so versus a negative perception which will hurt you.
I think Yamaha has been a mixed bag in terms of their approach to iOS. Hopefully they'll develop a more focused and insightful approach as I think their success in the iOS market could be beneficial for everyone or perhaps it may turn out as @sirdavidabraham has suggested where other companies will step in while Yamaha stays on the sidelines as happened while the PC music software market emerged.
Let's not forget though , the MX 49 has an insanely useful arpeggiator that transmits external sounds via midi.. The 49er is an ideal size however not so mobile because it's not battery powered. But u can always get say, a rev 4 power pack..
Let's see if Yamaha comes out with other cool apps for it.. They've gotta make an editor for iOS soon.. I have a feeling it's going that way, what with the new Bk blu models..
Class comliant, finally ..ios ready...
http://www.synthtopia.com/content/2016/07/22/yamaha-intros-16-part-multitimbral-mx-bkbu-synthesizer-fm-essentials-ios-app/
“Part of effective advertising is targeted advertising, the FM Essentials app could have been handled in a better way to take this into account.”
I’m aware of this opinion here. There could be a bias with iOS users not getting what they’d like. Of course, the App Store is going to get some bad reviews from a few disgruntled people who downloaded the free app and expected too much from it. That’s par for the course, and Yamaha must accept it. There are probably many who download it, play with it a bit, think it’s cool, get the message about the Yamaha hardware, then continue to play with it or move on with their lives. They’re less likely to leave reviews, and some will probably be customers for the hardware that will make the app fully functional. In any case, Yamaha will continue to make and sell great hardware, and this little bit of marketing will soon be long forgotten by most of the world if they ever paid attention to begin with.
Now it’s possible that Korg is going to win the hearts and minds of more amateurs and other music enthusiasts, and their iOS strategy will pay off for them in those markets. I’m happy for it because I love their iOS apps. Yamaha, OTOH, may be successful with another strategy, that being they focus on pro gear and stay away from inexpensive software that competes with hardware sales. However, they may have longer term plans of which we know nothing.
Yepp, If I was just getting into music-making I would seriously consider the MX49 Versio 2 for my iPad...
Together with Cubasis LE it would make a pretty nice home-studio
To me this comes off as being from a Yamaha fan's perspective and there is nothing wrong with being one. I'm looking at it from the perspective of how can Yamaha improve their marketing to iOS users?
Yamaha makes more than just pro instruments so their interests extend beyond it. Both Korg and Moog sell pro instruments as well and I doubt they view their iOS offerings as efforts to reduce their sales. In the long run it may ultimately improve them? It may be very hard to predict but companies that invest in emerging markets appropriately give themselves more options for responding as the market grows and develops or falters.
I think a lot of bigger companies may struggle with how they present themselves in new markets. Bigger companies as @u0421793 has written can have internal divisions or administrative structures that make it more challenging to address issues associated with emerging markets.
One aspect of brand marketing is that you aspire to creating situations where every interaction with customers is a positive one. The idea being that customers will not need to scrutinize each product from the brand, but rather have confidence that since their previous experiences were positive, their new ones will continue to be so as well.
With respect to the FM essentials app, they could have made it clear in the App Store description that the app had limited functionality so users would not feel they were led on by false expectations of a free functional app rather than just an ad for new synths. Part of effective marketing is managing the expectations of users to minimize disgruntled people and it's certainly not blaming the customers for their responses. To anticipate users responses, companies seek to understand the user perspective and adjust their marketing plan accordingly. Living up to the ideal of the customer always being right can be difficult but rewarding.
More significantly, Yamaha hasn't created iOS apps that can become part of people's everyday music workflow like their competitors Korg and Moog have. While there is no doubt that Yamaha have many other ways to market themselves very successfully as you've written about; nevertheless, Yamaha has yet to effectively market themselves on iOS. It's not even a question of the relative importance of an iOS marketing strategy relative to the overall success of Yamaha as a music company but rather a focus on creating the best products for the best value you can and presenting them to the public in the most effective ways.
My suggestion is that Yamaha would benefit from either engaging more with iOS like Korg and Moog have or reduce their engagement and be more clear about what users can expect from their iOS offerings. I hope Yamaha decides to engage more.
I have to be honest. This app is 'Free' and I would not have even considered looking at the MX49/61 if it wasn't for this FM Essentials app. So in that sense Yamaha managed to re-grab my attention
For me the 'other' Yamaha apps are a gold-mine for classic Yamaha AWM2 Sounds.
I've got TNR-e, Music Mobile Sequencer, Syth & Dr Pad. For me the Mobile Music Sequencer works very well and I'm amazed how fully featured the paino-roll editor in song mode is (In some aspects it's even better than Gadget when it comes to features).
Considering Yamaha added IAA and AudioBus to the 'Synth Book App' I have faith in that the FM Essentials app will get an IAP option sooner or later.
Considering how the 3 big companies present them selves it's like categorising them into age-groups.
Korg at 20-30, and Yamaha in the mid 40s and Roland in the 60+ category with just a few apps.
Roland seems to have focused more on controller apps for their synths rather than music-making apps.
Yamaha has a mixed portfolio of controller apps and synth apps.
Korg has embraced iOS as a viable music creation platform.
All three companies have a lot of classic DSP-Code that could be repackaged and monetised that's for sure.
@Samu good summary of the companies approaches to iOS. Hopefully they'll decide to create more apps using their DSP-code.
I vow to stop writing marketing essays on this thread as my points have been made too much and too often.
Yeah, that's what I hope for too...
(I'm prepared to pay 'app premium' for them).
Imagine if Yamaha had packed everything they had(AN, DX, VL/VP and the one model I always forget) into Montage just like Korg packs everything into the Kronos...
And it's quite ironic that the current iPad Pro packs more punch in the CPU department that the Kronos that is built around a standard pc platform with ~1.8Ghz dual-core celeron and 2GB of ram...
So it's no wonder Gadget performs as good as it does
Since I got into iOS music-making, I've wondered what it is that attracts the major company's to develop for it. Each has their own philosophy, apparently. Apple benefits from it, as it helps sell iOS devices, but do apps really help sell Korg, Moog, Yamaha, or Roland devices? For example, is Korg really profiting much from Gadget and the virtual instruments they sell? Do they sell less hardware because customers would prefer an iPad? Is it better for a company to use iOS more for promotion without giving away too much? I don't know the numbers, but with the companies all choosing different strategies, there must be no cut-and-dried answers.
I think the big three (Yamaha, Roland and Korg) do it mostly to keep the 'brand name' visible.
Nowadays I'm not looking after new hardware partly because I like to stay mobile...
(New apps with original 'classic' sounds are always welcome, hence the love for iM1 & SoundCanvas and this newly released FM Essentials)
As my 'roots' are in tracking I'm hardly a good keyboard-player but I play the qwerty-keys in tracker configuration pretty darn fast
(drawing notes on a grid is almost like 'tracking-lite' but not as fast).
In my old age, I've become a dabbler and Iove the iPad as a recreational device for making music wherever I want to sit my ass down. I own hardware synths and devices from all four big companies, but don't use them much any more. I can't imagine trying to use an iPad professionally, live or studio, and it's hard for me to understand why Yamaha, Roland, Korg, or Moog would need iOS devices to remain visible. But I think iPhones and, to a lesser extent, iPads, are great for advertising and getting people interested in making music so they'll become more likely customers for hardware or desktop software. I think they all benefit, as a Gadget or Animoog enthusiast might buy themselves a Yamaha or Roland device when shopping for hardware.
Connected iPad to mx 49 but no unlock of FM Essential. Mx shows up in midi configuration, still no unlock. Contacted Yamaha.
Do you have a 'Version 2' of the MX49/61?
I've tried with the old MX49 and it's a no go...
Nailed it
I have ver 1.01 samu. Is there a update to version 2 or is it another keyboard?