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The worrying part is their rationale: more company-wide focus on consumer products. The new Macbook Pro not being very pro anymore is clearly not an isolated incident :-(
That's not good news for musicians either...
Quo vadis, apple?
The vast amounts of money Apple make, for now, combined with colossal arrogance, unending greed and emperor's new clothes mentality is wrecking the company from the inside out.
No matter how big, any business that will not listen to its customers, and continues to offer goods that' literally devalued in terms of tech yet cost more, is like the Titanic headed for an economic iceberg.
It will take time and multiple failures. Apple almost went out of business in the past, before bringing back Jobs. Now they needs someone else who isn't just another corporate fuckwit, and who will innovate.
Apple can afford multiple failures for decades to come, they can literally fail and fail again and it would still take them years to get in trouble. They have more money in the bank than the GDP of most countries on earth. So sadly their arrogance can continue unabated.
I love my country, am an unashamed liberal and let's just say I wasn't happy on 11/9. Capitalism, like Communism and Socialism, is not a perfect system. Human beings involved? Well, then there's a guarantee that ANYTHING, any endeavor, will have issues.
I just can't get behind the corporate mentality of growth=success. You'll have a company, like Apple, make 45 billion in profit (not total revenue, PROFIT) in a year; then the next year if they make 44.5 billion they'll consider it a "failure"! Then people get fires under the ass if their lucky OR get shitcanned.
Not to go all MSNBC on here, just saying, lol. It really boggles the mind when people who have more money then they could spend in a lifetime (even if they really tried) seem to never get enough. It's like permanent greed. And if you voted for him or not, agree or disagree with his "policy", the President elect is cut from that same cloth.
They say "run the government like big business!"', but no...no. That's the last thing you want to do. Like lala, BramBros & Nkersov said, decisions like this one from Apple are usually harbingers of worse things to come. It's like CBS buying Fender in the 1960's and nearly ruining the Fender brand name by the late 1970's by not listening to customers and choosing cutbacks & shortcuts to puff out their bottom line.
Apple can have a huge part to play in the next 10 to 20 years of music production post the "leveling of the playing field" era we're in now. Musicians of all ages & skill levels have access to increasingly powerful and affordable tools to create music that up until just a decade or two ago was only available to acts signed to labels or the independently wealthy.
Like our iOS music community has shown, Apple could harness this phenomena and make PRO quality iPads and iMacs well into the future and support this paradigm shift of home/mobile/musician made recording. Not just through GarageBand, through R&D into better versions of the iPadPro and more stout laptops that would benefit our community & project/home studios with more RAM, faster processor, etc. And through better partnering with app devs to make bolder & better apps.
But if they start shitcanning products like the AirPort now, then move on to burying others, only keeping the the bare minimum of "popular product lines" (like the iPhone) that earn the most profit, Apple will be like other huge corporations that seemed to be evergreens but didn't listen to their customers or refrain from unhinged greed...take your pick, AOL, Atari, Pan-Am, Pets.com...
Apart from the design, what makes these products unique or in anyway indispensable or even particularly Apple products?
Seems to me Apple pulling out of commodity products is a perfectly sensible thing for them to be doing.
The real shame is they don't seem to be spending much of their huge cash pile on genuine innovation.
One of the reasons for my planned return to Macs, was to take advantage of the Affinity Designer/Photo software releases - superb cheap alternatives that would free me from Adobe's pricey clutches, and I've already swapped over to on my Mac laptop. So early next year I'd planned to swap my ageing Dell desktop for a top of the range iMac.
Then Apple raised the price - twice, and now it's £400 more expensive than it was at the beginning of this year.
Yesterday Affinity released Designer for Windows, which I'll buy today for less than thirty quid, and I'm also running the free Windows Affinity Photo beta.
Looks like I've run out of reasons for buying that expensive Mac, and I wonder how many other designer types - hit by cashflow concerns in the Brexit nightmare, are thinking the same thing.
Spend over two grand for a Mac, or a couple of hundred to upgrade the Dell? You lose, Apple.
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Sure, you're right. It _could _happen that way. But that doesn't mean it will. Shareholders, seeing multiple failure and the public turning against choices made are not going to be happy. Once any brand starts to fall, others will spot what's going wrong and offer the choices that Apple won't. For example, is Parallels could make a version of their emulation software that ran IOS apps on Windows (and preferably could sim an entire iPad) it would sell like the hottest of cakes.
Apple are one of the companies using that as an excuse to jack up prices. The fact that most of the others have not added such huge price increases shows that Brexit is not really to blame, IMHO.
Apple is like a sports team.
Yes they have won the world series or Superbowl for many years.
Eventually, players abilities and coaches knowledge gradually age, get injured, or get traded or retire.
Then, one day, a team that were less than .500, becomes the new champion. Ushering in a new generation of players and coaches that represent the next generation of that sport.
Steve Jobs was the modern Apple as we know it.
I mean let's face it - ipencil was the first red flag for me.
I wish Apple cared as much about it's customers as it did political and social issues. But, that is Silicon Valley these days now- isn't it.
I yearn for the return to Silicon Alley being the true frontier..................
This is what I don't understand. It's a router. Most people just use the one their internet provider give them/rent them. What's the big deal?
I never cared much about Airports, but we used one for years to supply a slightly 'remote' office section. Flawless, never failed.
When I moved to a new place, there was a WLan router of a common brand.
No iDevice connections (Google revealed: you're not the only one) and even the PC tablet dropped out of connections from time to time.
Grabbed that shabby white Airport thingy, plugged it in, entered the former connection data and everything was up and running immediately. All connected, no failures anymore.
It may look humble, but the Airport was a very good product...
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By burying products that aren't selling, they are listening to their customers. I don't know what you expect from them, to maybe put forth a line of products that nobody buys? Yeah, that would be great.
I don't know what the absolute latest is, but within the last few years Apple spent more than they ever have on acquisitions, and by more I mean more by a long shot. Thing is, even with that it doesn't guarantee success. If only innovation were that easy! If that were the case the rich would always be the ones to innovate, and that's not the case at all.
I saw the title and thought that using iPads was going to be blocked in airports...
I just say this to Apple. The Consumer market is a fickle one. You may initially look to gain by severing ties with markets that don't seemingly make so much profit, but beware the loss of credibility those markets can bring.
For a company like Apple that thrives on it's desirability, severing ties with certain professions that drive the high end software market could have long term consequences. Many users, even non professional users often aspire to be those high end tech professional users. Aspirations are important to maintaining Apples products to be seen as having that desirability factor. Use for many is more than just shine and what a product does, it needs to be seen as 'the best' and 'have the best' and even be able to do things that many users will never use - people desire those and almost often some buying decisions are based on these properties.
It may take a while to filter down to the masses, but if Apple do not spend some of its money to promote their product name with high end (and often low profit) items, the shine of the Apple will fade in time.
My comment was companies buying the products are hit by additional costs caused by Brexit, and won't welcome additional costs for tech kit.
Dell have raised their prices and if they haven't already most of the others will follow suit. Difference is Apple raised their prices higher than the rest, which is a double-whammy for UK businesses. At the moment most companies are absorbing the higher costs of overseas purchases, or still selling old stock. It won't last.
Regardless of what head-in-the-sand Leave voters say, Brexit is going to be to blame for tens of thousands of small businesses going under - the currency changes have already hit businesses hard, and it's only going to get worse.
Talking to a friend yesterday who has a small indie brewery. Just on buying sugar alone, he's paying an extra £450 per month extra. And he relies on imports for many other areas of his business, all going up in costs. Consumers won't accept, or can't afford, price rises, and wholesale buyers faced with rising costs themselves, are trying to push down their payments for his products.
There will be a very large Brexit-shaped piece of shit flying toward a giant fan next year.
I've got an Airport Extreme (an early-ish white gigabit ethernet one) and Airport Express (an early-ish white one with airplay audio) and they still work. I've retired the Extreme for a while. It'd only get me £20 if I sold it, but they're both useful spare single-band n access points when needed.
Today there are so many other easy to use cheaper products that can supply the same functionality that there's no need to buy an Apple one at all now. People shouldn't be paying those costs for them now, a Seagate Personal Cloud or WD MyCloud will work as a time machine target, and there's a wide choice of wireless access points that offer 802.11ac (which the Apple products excel in) etc.
I still think Apple have jumped the shark. They've lost it. I can't see myself buying another Mac, ever. I've used Macs since the Mac Plus in 1985. I've never touched anything Microsoft as they were always the evil ones (I still think of them as green screen 132 character accounting machines that you can't lay out a magazine page on).
I'm looking for any sign that Apple are ever going to get back their "mo" "jo" (as they say in the films). Google scatter their innovation all over the place - automatic cars, etc, then just axe them whenever they become useful. The Linuxes will never, ever, ever be the desktop people choose, or at least, if they do, it'll be just in time to see nobody using desktop computers any more.
I am very impressed, pleased and comforted by my Android phone (Nexus 6p) running Android 7. On the other hand, I'm not regretting being on an iPad also. It wouldn't surprise me if Apple improve the iPad, one day. It could be that they're simply pruning their energies for future growth in the spring.
Indeed, Apple uses exchange rates always huge to it's own advantage. When the Euro was so much stronger than $ there was only a slow and small price fall. When Euro got weaker there was an immediate response to that and prices rose much more as they should. Where Apple see an opportunity or better excuse they will make their products more expensive. But as long as much people keep buying their hardware why not?
the big deal is they are killing the ecosystem
Now it's all about consumer bs
Watch, tv, phone, services ...
A pencil, a new keyboard ...
I am not interested in any of those things.
And they are not pushing the envelope with iPads either.
Next they'll kill the Mac Pro and the Mac mini.
They really lost it when Steve died.
Just look at the multitasking mess on iPads.
Steve would scream and shout his lungs out.
Who needs multitasking if you can display 400 flying monkeys?
Well, respecting that this forum is not the place for a serious political debate, I'll just add that many of us who did vote to leave are not racists, stupid, or shortsighted. We just see things differently to you. Yes, some business are suffering, but new opportunities are also appearing. Who is right and who is wrong will take a few years to work out.
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Nor am I, but the Apple ethos is that we just don't know how much we need their stuff, or appreciate that because it's made properly we ought to be falling over ourselves to pay whatever price they ask.
Hmmm, I agree with a lot of these concerns.
On the other hand I never used an airport. When I was considering to buy one the salesman advised me to get a cheap netgear router instead, which worked perfectly. For backups there's CarbonCopyCloner, so I don't use TimeMachine either.
So I don't really have a problem with this particular move.
One thing that worries me is Trump promised he'd force Apple to build their products in the US. That would most likely mean much higher prices for everything they make.
The Airport (Extreme) is a good example of an Apple Product that 'just works'. Very few people enjoy wasting time solving network issues and with Airports these are quite simply a rarity. They update silently and transparently (never bug you with stupid popups and obscure dialogs and esoteric error messages aimed at IT service personnel) and integrate neatly into the system. I like streamlined designs that stay out of my face, and therefore the Airport Extreme was well worth the premium for me.
Neither were the electorate of Germany circa 1930's.
Talking of which, iPads aren't the only thing you can run Sunvox on.
Reviews I've seen by professional users have spoken well of the new MacBook Pro and have said the Touch thing is not a gimmick but a useful tool after having actually used it. I guess it depends on your prospective.
Cheap shot.
Please discuss Brexit related politics somewhere else, PM each other or just meet up and see that you are all made of flesh and blood
We are all Apple users and this thread is about Apple politics. A company that looks to give more and more a shit about it's consumers and what we possible could do about that. I'm not here to hear all kind of moral stuff. The world has become polarized enough. We are here at a forum with muscians, so if your eagerly want to express your view maybe it's idea to make a song with lyrics of your view
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I believe I already addressed this in my original response to what our friend MonzoPro said,, and have no intention of discussing Brexit here. Nor, for that matter, writing a song about it. FWIW, my current project is called 'Marley's Ghost' (Bob not Jakob)