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behringer came to wipe the the floor with korg / Crave

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Comments

  • @RUST( i )K said:
    I am less than impressed with the Moog Sirin to be honest.

    I rather buy Crave and a Neutron for my f ing money......

    It looks cool, but in my life price point speaks the loudest - evidenced by all the Behringer gear I keep purchasing. I'd love to have Moog Grandmother, but I'm paying for a name. I can't do that AND feed my kids....

  • @Iso said:

    @echoopera said:
    Oops, sorry, should have been more specific to the new batch of synths.

    Anyone have the Deep Mind, Neutron or Model D synths...how have they held up?

    :D B)

    I’ve had my deepmind 12 for over a year now. Working great and no issues to complain of.

  • @brambos said:
    What's up with that ridiculous price-tag? Are they intentionally trying to hurt boutique manufacturers by lowering the price bar to unattainable levels? I like a good deal as much as the next guy, but a race-to-the-bottom has never benefitted any industry.

    Yea, you kinda get that queasy conflicted feeling in your gut... like when a beautiful blind date takes out five bottles from their purse at a restaurant and says “time for my meds!” 😯 I was enthusiastic when B brought out the DM12, willing to let bygones go. But since the release of their Model Douche, they’ve at best been playing hardball, at worst taking the low road to suckcess. (Suing Dave Smith and Gearslutz members ffs). I love synths and appreciate a good deal, and may get a used one down the road for laffs. If someone buys every one of their products, that is great. Totally understandable. They are quality products at an amazing price. But the company is not exactly inspiring me, to say the least for whatever that is worth. YMMV. gets down from snowflake-covered unicorn🦄

  • @brambos said:
    What's up with that ridiculous price-tag? Are they intentionally trying to hurt boutique manufacturers by lowering the price bar to unattainable levels? I like a good deal as much as the next guy, but a race-to-the-bottom has never benefitted any industry.

    +1

  • edited January 2019
    The user and all related content has been deleted.
  • @Daveypoo said:

    @RUST( i )K said:
    I am less than impressed with the Moog Sirin to be honest.

    I rather buy Crave and a Neutron for my f ing money......

    It looks cool, but in my life price point speaks the loudest - evidenced by all the Behringer gear I keep purchasing. I'd love to have Moog Grandmother, but I'm paying for a name. I can't do that AND feed my kids....

    You aren't just paying for a name. With Moog, you are paying for R&D, a commitment to quality and products made by people paid a reasonable salary. So, in my opinion, it is more than a name. I can understand making choices based on what one can afford (hence my being stuck in softsynth-land), and I think that company's like Moog shouldn't be treated as if there prices are just about the name.

    Behringer can make products so inexpensively because they have pretty limited R&D costs and use the cheapest possible labor sources. I don't say this to be critical of people that purchase Behringer, but I keep seeing people posting things that imply that companies like Moog charge high prices as some sort of elitist policy.

  • They are cheap- but I think I would rather spend the money on a heap of apps 🤔

  • @brambos said:
    What's up with that ridiculous price-tag? Are they intentionally trying to hurt boutique manufacturers by lowering the price bar to unattainable levels? I like a good deal as much as the next guy, but a race-to-the-bottom has never benefitted any industry.

    I think we're seeing semi-modulars enter the mainstream so there's now room for mass produced cheaper gear. Having the user base explode by a magnitude is going to be great for the industry.

    I know a guy who bought a Neutron as his first synth and is already taking about the cheap Behrenger modules... He would have never jumped into a Eurorack otherwise and maybe someday he'll be in he market for overpriced boutique stuff.

  • A race to the bottom, ahh, how much were VA plugins a decade ago, compared with today, how much for those stellar hardware synths, that were birthed 4 decades ago, compared to the affordable recreations of today. It’s like nobody copies East or West coast synthesis of old.

  • edited January 2019
    The user and all related content has been deleted.
  • @espiegel123 said:

    @Daveypoo said:

    @RUST( i )K said:
    I am less than impressed with the Moog Sirin to be honest.

    I rather buy Crave and a Neutron for my f ing money......

    It looks cool, but in my life price point speaks the loudest - evidenced by all the Behringer gear I keep purchasing. I'd love to have Moog Grandmother, but I'm paying for a name. I can't do that AND feed my kids....

    You aren't just paying for a name. With Moog, you are paying for R&D, a commitment to quality and products made by people paid a reasonable salary. So, in my opinion, it is more than a name. I can understand making choices based on what one can afford (hence my being stuck in softsynth-land), and I think that company's like Moog shouldn't be treated as if there prices are just about the name.

    Behringer can make products so inexpensively because they have pretty limited R&D costs and use the cheapest possible labor sources. I don't say this to be critical of people that purchase Behringer, but I keep seeing people posting things that imply that companies like Moog charge high prices as some sort of elitist policy.

    Thanks for this. I’m really concerned for Moog. I need to shut up and buy a Moog piece of hardware. Put my money where my heart is. Plus, I reeeeaaallllyyyy want a Moog someday.

  • @espiegel123 said:

    @Daveypoo said:
    It looks cool, but in my life price point speaks the loudest - evidenced by all the Behringer gear I keep purchasing. I'd love to have Moog Grandmother, but I'm paying for a name. I can't do that AND feed my kids....

    You aren't just paying for a name. With Moog, you are paying for R&D, a commitment to quality and products made by people paid a reasonable salary. So, in my opinion, it is more than a name. I can understand making choices based on what one can afford (hence my being stuck in softsynth-land), and I think that company's like Moog shouldn't be treated as if there prices are just about the name.

    Behringer can make products so inexpensively because they have pretty limited R&D costs and use the cheapest possible labor sources. I don't say this to be critical of people that purchase Behringer, but I keep seeing people posting things that imply that companies like Moog charge high prices as some sort of elitist policy.

    I agree - it's not JUST the name you're paying for with Moog. I get that it's handmade, made in the USA, the pedigree, the development, etc. etc. I get it all and I don't disagree that in some ways it is justified, however the reality is that regardless of the justification for the cost it's just beyond so many of us.

    I went from being a young musician/kid with no money to an old musician/dad with no money, so I have to be choosy with my larger purchases. $5 or $10 every couple weeks for a new app is achievable for me, but once I cross the $100 threshold I have to be much pickier.

    Why can't Moog design something at an entry-level cost? I'm sure they COULD if they really wanted to, however their model is different than Behringer's as is their market. Does Teenage Engineering compete with Moog? Likely no, since their market is different. I would argue the same for Behringer vs Moog - I doubt that the person in the market for (read: with cash in hand) a Minimoog is eyeing the Model D - I may be completely off base here, but that's my take on it.

    As I've gotten older, the amount of good guitars and basses available for under $200 has skyrocketed. It is now possible to get a completely solid and good sounding instrument on the cheap. With synthesizers, the threshold was always FAR higher, and we're finally getting those costs low enough that the average working shlub (read: ME) can pick up something that will not just "get the job done" but is actually a full blown, inspiring instrument.

    Is Behringer doing something morally questionable: perhaps, depending on your view. That's an entirely different discussion. But the idea of making synthesizers that aren't alienatingly expensive? Not questionable to me at all.

    Not trying to argue or say you're wrong - just offering my side of things. Agree to disagree? :wink:

  • The user and all related content has been deleted.
  • edited January 2019

    @brambos said:
    What's up with that ridiculous price-tag? Are they intentionally trying to hurt boutique manufacturers by lowering the price bar to unattainable levels? I like a good deal as much as the next guy, but a race-to-the-bottom has never benefitted any industry.

    I'd like to think, but have no evidence for, that Behringer will capture a lot of the "casual" market (in addition to gear a holics) and start making them into synth enthusiasts. Some of these enthusiasts will eventually look for more - and THAT is when the higher-priced boutiques come into play, since it's not likely they'd capture much if any of that market to begin with. I just don't know how many people that is, since guitars are much more popular than synths. I do think Behringer will suck most of the profit out of the market for all but the Big Brands, and probably discourage them from playing much down there, as well.

  • edited January 2019

    @Daveypoo said:

    @espiegel123 said:

    @Daveypoo said:
    It looks cool, but in my life price point speaks the loudest - evidenced by all the Behringer gear I keep purchasing. I'd love to have Moog Grandmother, but I'm paying for a name. I can't do that AND feed my kids....

    You aren't just paying for a name. With Moog, you are paying for R&D, a commitment to quality and products made by people paid a reasonable salary. So, in my opinion, it is more than a name. I can understand making choices based on what one can afford (hence my being stuck in softsynth-land), and I think that company's like Moog shouldn't be treated as if there prices are just about the name.

    Behringer can make products so inexpensively because they have pretty limited R&D costs and use the cheapest possible labor sources. I don't say this to be critical of people that purchase Behringer, but I keep seeing people posting things that imply that companies like Moog charge high prices as some sort of elitist policy.

    I agree - it's not JUST the name you're paying for with Moog. I get that it's handmade, made in the USA, the pedigree, the development, etc. etc. I get it all and I don't disagree that in some ways it is justified, however the reality is that regardless of the justification for the cost it's just beyond so many of us.

    I went from being a young musician/kid with no money to an old musician/dad with no money, so I have to be choosy with my larger purchases. $5 or $10 every couple weeks for a new app is achievable for me, but once I cross the $100 threshold I have to be much pickier.

    Why can't Moog design something at an entry-level cost? I'm sure they COULD if they really wanted to, however their model is different than Behringer's as is their market. Does Teenage Engineering compete with Moog? Likely no, since their market is different. I would argue the same for Behringer vs Moog - I doubt that the person in the market for (read: with cash in hand) a Minimoog is eyeing the Model D - I may be completely off base here, but that's my take on it.

    As I've gotten older, the amount of good guitars and basses available for under $200 has skyrocketed. It is now possible to get a completely solid and good sounding instrument on the cheap. With synthesizers, the threshold was always FAR higher, and we're finally getting those costs low enough that the average working shlub (read: ME) can pick up something that will not just "get the job done" but is actually a full blown, inspiring instrument.

    Is Behringer doing something morally questionable: perhaps, depending on your view. That's an entirely different discussion. But the idea of making synthesizers that aren't alienatingly expensive? Not questionable to me at all.

    Not trying to argue or say you're wrong - just offering my side of things. Agree to disagree? :wink:

    I'm with you on that... I'm sure Moog doesn't want to go too far "down market" for some of the same reasons as Apple: it cheapens the brand and it stops being a halo to shoot for. They also can't compete with a Chinese-factory based company like Behringer for mass-producing good product for cheap. This reminds me of how Studio Electronics said that there's no way they could've made something like the SE-02 for anywhere near the same price as Roland - even their little expansion box, which is of much higher quality (oh wow i love the quality, and just using the genuine analog cutoff filter) than the SE-02 itself, is still ~1/3 the price of the total synth itself. That's a tiny boutique, unlike Moog, especially in name recognition, but the end result is probably similar.

  • Behringer is Music Group and a BIG player on it's own.
    Their brand reputation is plain shite, but their business model worked well enough to make them aquire quite some of those more 'reputable' ones.

    My very 1st microphone was a Behringer SM58 copy, sold to me as 'costs half but is as good as the Shure' - plain bullshit as I learned later.
    Bought their C1 mic as a cheapo guinea pig for experiments with large diaphragm condensor mics... well, there wasn't any large diaphragm inside, a 1" plastic mount, bearing a 0.5" capsule.
    They made a fortune on cheating and exploiting ideas not based on their own work.
    Today they are totally out of bounds for me.

  • edited January 2019
    The user and all related content has been deleted.
  • @syrupcore said:
    Wow @ that price but yet-another-single-oscillator+ladder-filter synth. This is the sort of thing you usually say you're tired of, isn't it Max? ;)

    For me, Microfreak is the way more interesting recently announced low-priced synth.

    Absolutely, the MicroFreak is a really exciting, modern design. MPE, west coast synthesis, karplus strong, digital oscillators, sequencer. The design dept. at Arturia is doing interesting work these days. The new Korg thing is really interesting too, the minilogue with digital oscillators you can write your own programs for.

  • edited January 2019
    The user and all related content has been deleted.
  • @vitocorleone123 said:

    @brambos said:
    What's up with that ridiculous price-tag? Are they intentionally trying to hurt boutique manufacturers by lowering the price bar to unattainable levels? I like a good deal as much as the next guy, but a race-to-the-bottom has never benefitted any industry.

    I'd like to think, but have no evidence for, that Behringer will capture a lot of the "casual" market (in addition to gear a holics) and start making them into synth enthusiasts. Some of these enthusiasts will eventually look for more - and THAT is when the higher-priced boutiques come into play, since it's not likely they'd capture much if any of that market to begin with. I just don't know how many people that is, since guitars are much more popular than synths. I do think Behringer will suck most of the profit out of the market for all but the Big Brands, and probably discourage them from playing much down there, as well.

    I’d like to think your hypothesis is correct, because it would be a win. But it’ll probably play out more like the market will embrace the cheap.

    The few who embrace high quality and not just price (eg. wages, insurance, decent quality of life for workers, etc.) will not be enough to sustain the Moogs of the music world. Do I sound pessimistic? I have watched this play out with my own company and it’s unforgiving and relentless. Once the product can be made elsewhere on-the-cheap it rarely comes back. The only way to keep that work is to cut costs (wages, insurance, quality of life, etc). Eventually, you may end up strapped for cash so you cut R&D budgets which means less or no innovation. You can only ride on your previous success for so long.

    I see this Craze as a loss-leader for Behringer to gain market share.

  • surely folks will be stacking up more than one of these together

  • @syrupcore said:
    Wow @ that price but yet-another-single-oscillator+ladder-filter synth. This is the sort of thing you usually say you're tired of, isn't it Max? ;)

    For me, Microfreak is the way more interesting recently announced low-priced synth.

    Yes, definitely agree with that. I’m still not completely sure if it’s the advert or actual synth I dig but hey..

    @brambos As far as behringer’s pricing I feel that yes, they do undercut the rest and definitely ride on low margins. Do I love it? Hell yeah! Do I think this trend will last? Probably not but to be honest when looking at prices of transistor radios and other cheap stuff coming out of China one shouldn’t really be surprised.

    This is the golden age of the cheap synth and I’ll make sure I’ll make the most of it. Most of young people these days are on volatile 0 hour contracts and are strapped for cash. I’m glad that they can afford the Behri synth to play their tears away.

  • @Daveypoo: you wrote: "I agree - it's not JUST the name you're paying for with Moog. .... Not trying to argue or say you're wrong - just offering my side of things. Agree to disagree?"

    Since my point was simply that one isn't just paying for the name, it sounds like we are in agreement.

    I thought it was a point that needed to be made because a recurring theme on fora such as this is that companies like Moog are just charging more for a name.

    I hope you won't mind my following up on a couple of points you raised. I am not intending to be argumentative. But I think there are some things that we don't think about when we are focused on our personal pocketbooks.

    You asked : "Why can't Moog design something at an entry-level cost? " That seems like an unfair question. Entry-level, cheap products is not what they are about. They have never striven to be the biggest instrument manufacturer. They design products that they think are interesting and sound good -- and then figure out how to get them into people's hands while being true to what they are about.

    I am not saying this to say, you should buy a Moog. I just don't see it as somehow something to fault them for.

    Anyway, the main thing that I wanted to mention was a response to this interesting point you make: "As I've gotten older, the amount of good guitars and basses available for under $200 has skyrocketed. It is now possible to get a completely solid and good sounding instrument on the cheap. "

    I love the availability of affordable instruments and tech as much as anybody. (And when you come to think about it, a Moog mother is essentially a fraction of the price of what a Mini Moog really cost in the 70s). BUT, the thing that most of us don't want to face (and I include myself) is that these cheap, quality instruments come with hidden consequences both short and long term: long-term possibly irreversible environmental damage, questionable labor practices, and on and on. Those cheap instruments come at a human and environmental price.

    I am not saying don't buy them. I am just saying that there are consequences of our consumer culture and our demand for cheap goods. We should think twice about throwing shade at companies that are trying to be socially and environmentally responsible.

  • @supadom said:

    @syrupcore said:
    Wow @ that price but yet-another-single-oscillator+ladder-filter synth. This is the sort of thing you usually say you're tired of, isn't it Max? ;)

    For me, Microfreak is the way more interesting recently announced low-priced synth.

    Yes, definitely agree with that. I’m still not completely sure if it’s the advert or actual synth I dig but hey..

    @brambos As far as behringer’s pricing I feel that yes, they do undercut the rest and definitely ride on low margins. Do I love it? Hell yeah! Do I think this trend will last? Probably not but to be honest when looking at prices of transistor radios and other cheap stuff coming out of China one shouldn’t really be surprised.

    This is the golden age of the cheap synth and I’ll make sure I’ll make the most of it. Most of young people these days are on volatile 0 hour contracts and are strapped for cash. I’m glad that they can afford the Behri synth to play their tears away.

    The real golden age is going to be a bit after guitar-based music becomes the most popular again for a while. Then there will be a glut of used synths to scoop up on the cheap.

  • This thread brought to mind this comedy classic:

  • @espiegel123 said:

    @Daveypoo said:

    @RUST( i )K said:
    I am less than impressed with the Moog Sirin to be honest.

    I rather buy Crave and a Neutron for my f ing money......

    It looks cool, but in my life price point speaks the loudest - evidenced by all the Behringer gear I keep purchasing. I'd love to have Moog Grandmother, but I'm paying for a name. I can't do that AND feed my kids....

    You aren't just paying for a name. With Moog, you are paying for R&D, a commitment to quality and products made by people paid a reasonable salary. So, in my opinion, it is more than a name. I can understand making choices based on what one can afford (hence my being stuck in softsynth-land), and I think that company's like Moog shouldn't be treated as if there prices are just about the name.

    Behringer can make products so inexpensively because they have pretty limited R&D costs and use the cheapest possible labor sources. I don't say this to be critical of people that purchase Behringer, but I keep seeing people posting things that imply that companies like Moog charge high prices as some sort of elitist policy.

    Behringer did see the value of chips no one saw and made new ones at their own factory. Which gave them a big advantage. Stating that Behringer has pretty limited R&D costs is not adequate. Behringer produces a lot of their components by themselves whereas Moog and other smaller synth builders assemble parts acquired from others. Behringer has been building up their business so to say from the ground up, starting with rather simple products.

  • I could see someone buying this as an addition to the monosynth (with patch points) that they already have. Or getting it for the sequencer which seems pretty dope.

  • MusicTribe City, home and work for 3000 employees. China. Opened last year after 3+ years of construction.

    I wonder how any company, regardless of pedigree, can compete with that.
    Though the MiniFoogers were well-priced, along with the Werkstatt. I think Moog can compete.

  • edited January 2019
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