Loopy Pro: Create music, your way.
What is Loopy Pro? — Loopy Pro is a powerful, flexible, and intuitive live looper, sampler, clip launcher and DAW for iPhone and iPad. At its core, it allows you to record and layer sounds in real-time to create complex musical arrangements. But it doesn’t stop there—Loopy Pro offers advanced tools to customize your workflow, build dynamic performance setups, and create a seamless connection between instruments, effects, and external gear.
Use it for live looping, sequencing, arranging, mixing, and much more. Whether you're a live performer, a producer, or just experimenting with sound, Loopy Pro helps you take control of your creative process.
Download on the App StoreLoopy Pro is your all-in-one musical toolkit. Try it for free today.
Comments
Web/app developer rates are grossly exaggerated compared to the reality. According to a few pay/job sites I just checked, the average salary for an iOS developer in the UK is £36,645, which works out at about £19.50 per hour, and as a web developer you can expect a lot less.
Sure there are examples paying much more, but they’re the lucky ones.
As for marketing and branding, be very cautious of the media to utilize. Radio (terrestrial, streaming), TV, Super Bowl, etc are the most expensive ones with very SLOW returns - these are mostly branding exercises from ad repetition frequency and do not get instant results - meant for large companies with deep pockets. There is not much advice online about the outcome of these channels and people have burnt their fingers going through these media. So, stay away from these media. However, if you "want" to go radio route, SiriusXM is better with national coverage and huge listener-base.
For instance, people think Pandora is a free streaming service but they have a huge marketing platform they built for advertisers for $$. They won't return our call or show any interest unless we are ready to spend at least 30K on our ad campaign - that's how competitive and lucrative it is for them. Minus, Pandora is not very optimized - they would render an ad to an irrelevant audience (eg: English ad to a Spanish community, etc). A one-time 2 minute Live-Read of a product by Howard Stern on SiriusXM could cost 12K-15K. Even a small campaign could cost 30K a week on SiriusXM covering just a little of Howard Stern (the biggest one), 1 or 2 Comedy channels and a couple of News channels reaching a bare frequency of 3. Remnant radio ads are cheaper but still no use for a small company.
The cheapest media for advertizing is Search Engine Marketing (SEM) - just stick to Google AdWords (now renamed to: Ads) and YouTube ads. These are highly optimized with instant results.
Other platforms such as Facebook, Twitter, Instagram, Pinterest (this one sucks big time with no clicks!), Quora, etc are very expensive for the returns (mostly hyped up).
Seeing how the entire world and society now depends 100% on software and the Internet, and there's maybe 100 times less software developers than there is, say, bookkeepers, maybe it's time for an international general strike to rally for better pay
As your company grows you also have to adopt more to the mass market. So indeed there goes some freedom all the hobbyist are might have and some of them actually created some of my favorite tools ever.
If you have 20 employees to pay you can´t do what you "like" anymore maybe and you might have to output app after app while your soul gets black
heh heh - one thing I'm enjoying about my new venture is not having to have meetings/lobby/drag everyone with me for every single idea i have :-) - Having employees is cool, you can do things at a scale and depth you couldn't manage on your own but sometimes it's nice to move quickly and be able to turn on a dime
The mass market thing has to be a consideration - but it's more you will take less risks. You will build things you know will sell. Where as with my current venture - if one of my apps doesn't get any traction - I am moving fast enough that I can learn and move on
Sounds you are quite happy and that IS THE MOST important thing at all.
Similar things can happen if people have to make music for a living in some areas where the clients don´t let you have your freedom maybe and at the end you make things you don´t want but have to....but that is maybe the general formula of "work vs. hobby".
Dev Strike? That’s a scary thought.
I agree that people MUST be careful when setting out to market or promote themselves on any platform. I would actually advise against it for most devs. Just don’t think the ability and expertise is there in most cases it’s cheaper to partner up or retain a pro.
This can be approached as someone mentioned earlier...partnerships rewarded by percentage of sales that come from retained campaign. Happens all the time and is very common business practice in US.
What’s worked for me is targeting areas I want to expand in. When I launched a Vape brand...I indentified cities and demographics I was familiar with and reached out to influencers on YouTube from that area. Sent them gifts and ideas for how they could include my product into what they’re doing and waited for them to respond. Many times, the initial gift made it into the video with no additional expense. Other times we nogatiated commissions for campaigns or retainer fees based on how big their following was....easily metered by promo codes.
Syntorial app was crowd-funded and launched successfully:
https://en.wikipedia.org/wiki/Syntorial
In a business, passion is BS (sorry!) - everyone has it.
What makes a difference is obsession and drive. The entrepreneur needs to have company knowledge, product knowledge, competitor knowledge and industry knowledge - they need to know more than their competitors do.
A business without a website, a huge mailing list, an engaging newsletter and traffic to their website is doomed. Fortunately, for iOS developers, the AppStore offers a marketing platform and do not really need a website; however, having one with a mailing list and a newsletter would be a huge boost. For users who buy/download your app but never use it - if you are pushing periodic updates, they would not possibly know. With a newsletter covering the updates, etc. it is easy to engage the users to drive them back to using the app.
I think this is a really relevant thread for this forum and enjoy reading the discussion. It is about the viability of iOS as a music production platform and that is important to me.
Thanks. I agree and really hope these type of discussions can help. Even if just to give new Devs a clear and sober view of the state of things.
Also, a placemarker to see where we are months, years from now.
If just one piece of info, idea or experience sparks a bold new strategy or synergy that has any positive impact...we all gain as lovers of the platform.
@SevenSystems yes, you have a very unusual stance on free software for someone who works in technology! FOSS is such a huge part of the story that I cannot imagine what the last 30 years or so would look like without it.
Lets have a real perspective.
Average wage in the UK £7 an hour, doing horrible hard work that nobody wants to do, not $100 per hour doing something you choose to do.
Your math is complete nonsense and has no relevance, that is the real perspective.
Developers are not getting rich, neither is anybody else, if you can make more money elsewhere and want to do so, go and do it, that is the real perspective.
If that sounds harsh, tough, the world is a harsh place right now and you make whatever you can, however you can, that is the real perspective.
Yes, not far away from the truth, I know a young coder, not in work at the moment, but still learning in all his spare time, was looking at into job opportunity about £13K a year, in administration, thinking this is a really decent salary. Hopefully someday he’ll get that job in coding, he certainly has the passion and drive for it.
@knewspeak @Turntablist with that average wage, I do wonder how people afford mortgages and kids?
@analog_matt this pretty much sums it up for me! 'do it because you love it' and 'as long as you have other means to support yourself'. +100000000
Also "gold rush" is over... But, the "golden age of a wonderful community of musicians and developers makes it worth it." what a wonderful sentiment! I'm really grateful and proud to be part of this community.
This forum has been ground-zero for me especially in the early months. I'll never forget that first crazy weekend scrambling to respond to question about AUv3 compatibility (which I was barely acquainted with at the time). The energy and passion of the community really helped me to push forward with focused updates (I'm not done yet!). Not to mention the very generous beta testing, all voluntary and very, very much appreciated! Just amazing! Thanks to you all!
Credit cards.
Your app is still my favourite this year (joint place with Aparillo), and certainly the most used, so thank you for your brilliant work.
Tip jars? There is one built into the App Store already. This is how you use it: Find the app you want to tip in the AppStore. There is a "..." button to the right of the Purchase/Download button. Tap on that then "Gift App..." to a friend. This tip jar is a double whammy. You are both giving the dev money and marketing the app for them. The BEST kind of marketing. On top of all that you may be expanding the iOS music base. Sadly you can't gift IAP or Subscriptions. Sigh!
Haha...i like what you did there. I gifted several apps cuz tis the Season but I think I’ll gift a few more today so a few friends can get off to a musical start to 2019.👌🏾
This is supper depressing... and yet in a twisted optimistic way this is encouraging. Maybe I can still make it to king of the hill!!!
On a more serious note: I think this is where the future is, so we are just forward thinking enough to be here this soon. We can maybe control where it goes, because we are hear so soon.
Going down an investor approach wouldn't work for me. I would then be in a position of immense pressure to create something that would sell well which could cause me a lot of stress and would most likely impact my creative flow.
One of the most important things for me is that I could create something that had practically zero cost. I don't count the time I spend coding as a cost as I'm doing something I love. So I was able to create something without any personal risk and I paced myself so that it did not interfere with my full time job.
I really hope that smiley isn’t laughing at people on minimum wage, because that would be disgusting ?
it's not that bad, just half of my nett income goes to mortgage
Learned a lot here. Certainly answers to OP query which was mostly due to my skewed perception to @Turntablist str8 shooting take.
Several comments from respected Devs paint a picture that personal fulfillment is what drives the best of the bunch along with commitment to executing which makes sense given the nature of programming. Day jobs as coders serve as low stress stable sources of income for the pillars (family, food, mortgage, etc) as well as just enough investment to facilitate passion project apps....which may or may not return some cash and/or admiration from peers and strangers alike.
Still, borderline Bodhisattva Vow level service considering what your creations contribute to so many worlds outside of your own solar systems.
Gratitude with persistent hope that in days to come it makes even more cents for everyone.🙏🏾
Don’t get me wrong here, I agree indie audio developers dont get paid enough, but they are far from on my worry list in comparison to big swathes of society on much lower overall incomes.
Absolutely not. More of an astonished "how does this messed up society even keep functioning?". Anyway -- All the best for 2019 for everyone 🙂
Smart move! Investors bring their own set of discipline and pressure. Investment should be the last option. However, investors shy away from apps due to low returns. Music apps - not much at all.
@Turntablist
Happy New Year.
Good thing about software developers is that they have a skillset that's in high-demand. If they cannot make ends meet working for themselves at home, then they can usually find something else pretty quick.
IT Support Staff? Most other professions? Not so much. 'Keep your resume current!' That fear that your job will be gone tomorrow is inescapable.
I do see these types of discussions frequently, but I hope the quoted text above is not the first time someone has mentioned it on this forum.