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Nobody cares if you use AI
Now here’s a bold marketing campaign from Fiver. What are your thoughts on it?
Instagram link
https://www.instagram.com/reel/DCwSAfnuY2b/?igsh=MTE0aG41MnBpZWc0Zw==
Comments
AI can complement a good artist. So far, innovation, complex compositions and the “clever” twist in various genres have eluded AI. But it can be used for grunt work. Filling in spaces or quickly coming up with suggestions or variations based on input.
It can also be used for mass produced slop, but that is already so recognizable, that nobody cares about artists using it. They get zero recognition or esteem from something anyone could learn in a couple of hours.
Good artists can easily push beyond what AI can do on its own (as in with prompts alone).
If an AI can finish a painting that you started, and then you can touch it up, excellent - you just saved 4-30 hours, depending on the scale and detail required.
However, if an AI can do it, and artists don’t use it, they will be at a disadvantage.
Use AI for grunt work and instead focus on the creative process.
I don’t know about music, but it definitely holds true in visual and written arts.
Clever and proves the point quite effectively. Whoever made that ad is going to be busy.
Also, I’m glad I’m (more or less) retired at this point and I have all the time in the world to follow what’s happening to the fields of art, music and generative movies/video right now.
Make sense for Fiverr stuff. Really doesn't reflect the world I am in.
This is something I've been telling other musicians (and visual artists) who turn their nose up at AI-created content. The everyday client doesn't care. They just care about the end results.
Just like when people think "OH, I used this plugin in such-and-such way to creatively sculpt this sound and that sound to fit together in the mix. Isn't that neat?" The client doesn't care! "It took me 3 hours to master this one track without the use of AI." The client doesn't care! "I painstakingly programmed each MIDI note to sound like a human played this drum solo." The client doesn't care! What do most clients who aren't fellow musicians actually give a shit about? The end result.
(On a side note: man, I need to spice up my Fiverr account and start getting clients, lol. 😂)
Clients are one thing but audiences, co-workers and employers are another.
I don’t use AI, not because I don’t care to or have any real problem with it; it’s mostly because I haven’t even stretched the capabilities of my current tools in any meaningful way!
I will use any of my tools to make music and if there is something I will need to use later on to accomplish stuff like videos or such, I would consider any tools available. I don’t worry too much about it all as hardly anyone listens to my stuff anyway lol
I'm curious to hear more of your perspective on this.
I think the ad and jwm are both right. The results are what matters, not how you got there.
See also ‘ Nobody buys your product if you use AI, because it looks the same as everyone else’s advert, and everyone buys stuff from the company using human designers instead’.
My god, this AI stuff looks shite.
Perhaps, but just maybe how you got there matters to the adventurer?
Their point is how you get there doesn’t matter to a paying client. If you rely on 30 years of professional experience as a designer or you are a total noob using “A.I.” tools and the client is happy with the results… that’s all that matters.
And in my career I’ve found that to be 100% true. It’s all about managing expectations and “under-promising and over-delivering”. If you give your client / customer exactly what they asked for (or a little bit more) they’ll always be back.
Of course, you being happy with the results at the same time never hurts, but it’s not the main concern of the paying customer.
In the context of AI generated music...maybe some of you have already seen this video. You could say that this only affects commercial areas, but ultimately it can mean that you can't even combine private material with your own music on social media without fear of a copyright strike.
But anyway the only way musicians can make money is selling pics of their bums or feet…. (well according to a BBC article today at least)
https://www.bbc.co.uk/news/articles/cwygdzn4dw4o
@NeuM
@jwmmakerofmusic
In the video game industry showing AI generated outputs can very much work against individuals trying to get full time employment with benefits, unless it is a rare case of the job listing specifically looking for an AI/ML person. For full time roles, the employer typically wants to asses the core skillset because the needs of a long term job require deep fundamental understanding of core principals and processes. Employers know that AI can be a great shortcut but to what extent it can be utilized in a given situation is still highly variable and AI/ML does have limitations, as impressive as it can be.
If a person can prove that they themselves are capable of executing on challenges without AI then AI is simply seen as a force multiplier and not a crutch. Individuals having fundamental core skills are insurance for employers who do not want to take risks on people who may be dependent on AI tools for results and may ultimately be limited by them when thrown various challenges or simply not be able to adapt as effectively as tech and quality expectations change. The sentiment currently is do not apply with it on your portfolio but expect to maybe have to use it once hired.
But yes, if someone just wants to do some freelancing, quick outsourcing, temporary contract work, then AI/ML people are used and they are a dime a dozen Fiverr style, partly because their work is super cheap, disposable and expected to be fixed/touched up / properly executed on in house. I was talking specifically about full time long term employment at a company.
@AudioGus Very well explained mate. I think I'm understanding the big picture a bit better now.
Thanks homie, these threads/conversations on the forum have been great to unravel things in my head as the work landscape is growing so incredibly challenging as this stuff develops. Long term plans are gone and swinging branch to branch now requires waaaay more energy and planning. Very grateful to be able to chat with creatives about it on a platform that is not viciously polarized etc/heh.
I’m fairly confident over the next several years that the gap between hiring someone adept and able to think their way around AI’s shortcomings and instead going directly to the AI tool will completely disappear. These systems are not getting worse.
In short order it will be possible to provide these systems with a problem (almost any problem) and they will solve it for you.
https://www.udio.com/songs/pKBvsQTWfGr9kE8FRxSop8
I tried ai to create a song when Udio first came out. I did the all lyrics and the prompts, but I wouldn't call it my song (ex lyrics) more a curating?
Not really used it since, there is something very dissatisfying about the lack of control/personal input but I can see it getting a lot better in that regard.
Annoyingly the song turned out a lot better (except for small lyric glitch at beginning) than I can create myself!!!!
This was clever and at least some humans were required to conceive the idea and stitch all those ai pieces together.
But the takeaway seems to be "Nobody Cares". Which might be a comment on the business world itself, capitalism, maybe society in general.
Same here. I've provided lots of my old lyrics for songs I never created to Udio and under my curation it gave me back something you'd not be surprised to hear on the radio or on streaming. It used to be unnerving, but now I see it as an extension of the songwriting process. These services are tools. Very sophisticated, sometimes surprising, but still tools.
Capitalism works. That's the takeaway.
Sure, people 'getting their way around' AI's shortcomings is one slice of it, and I actually was talking about people 'going directly to the AI tool' when they are employed working on actual creative solutions. I use AI to fix the shortcomings of AI all the time and the skillset I am drawing upon in the abstract is a previous non-AI skillset to do so, ie. fundamentals. I see a lot of AI users try to solve problems in ways that are so convoluted and inefficient because they cannot draw upon the principals that went into creating the generations they are attempting to steer. I was merely pointing out how important it is currently for them to demonstrate their ability in the raw. An Olympic runner can't show a video of them on a motorcycle to promote how athletic they are.
But yah, lots of people can use midi generators and sexy NI libraries to mimic orchestral scores but they will be destroyed by those who actually know classical composition using those same tools, same kind of thing.
The client will be happy if the work he has paid to be created, sells his products, and earns him a return on his investment.
Just because AI can knock out a pretty picture and a generic tagline, it doesn’t wipe out the skills a human graphic designer or ad agency have honed over decades of successful campaigning.
Instead the tools available for AI image and text content will be utilised by human designers, much in the manner they’re being used in @AudioGus profession.
“a total noob using “A.I.” tools” ain’t gonna cut the mustard.
I agree, the quality of the end result did surprise me though, that one in particular I'd be happy dancing in a field to if it was performed by a folk rock band. I think the bland generic chart music these days (old man shouting at the wind!!) makes it stand out more...saying that, most of the creations on this forum are better than a lot chart music these days. I think it could be used create some good samples. We live in strange and interesting times. :-)
One thing about the advertising business that changed over time was the demand by clients for proven results. That wasn’t solved by coming up with snappier headlines and sharper photos. That happened when agencies switched to correlating clickthrough rates and confirmed purchases based on consumer interest. The advertising business relies on results also.
In the direct mail business, it used to be that a 2-3% response rate was considered a success. I have a suspicion that would be considered a failure nowadays.
Aye, metrics and analytics are quite the beast to manage now in creative endeavors. Ugh, a lot of things that used to be cozy cottage industries are more like stock market ticker tape anxiety-fests now. No doubt there will be AI/ML generation directly wired to user/audience data (many of which will be bots) hahah/hell hell...
It makes “not caring” easy.
Which is where ads created by skilled designers will have the edge over generic, insipid AI fodder.
Yah treat people like machines and see them become... machines, hah!
That’s it, exactly.