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iOS Youtubers and the iOS platform
I'm sure many noticed the drama in regards to iOS Youtubers that erupted on the
https://forum.audiob.us/discussion/59052/2024-ios-app-sales-discussions#latest
Quick backstory.
A separate thread was created by a forum member
and then the thread was deleted by the moderators
as it was more argumentative than constructive
so here is a thread to discuss said topic with the aim of less drama
and more about the future of the iOS platform.
Some of the points raised
• app giveaways behind a paywall
• the practice of dev's giving out free codes and the incentive behind doing so
• the time, effort and energy that goes into creating iOS content for YT and the revenue generated
• is it worth creating content for YT when the return is so small
• there is now less interaction between users and content creators how to change this?
• what do users want to see from iOS content creators
There where plenty of other points so please add pertinent comments.
Keep it civil as much as possible and if it gets heated try not to take it personally.
The latter goes for me also. 
Thank you.
Edit.
The title of thread is now
"iOS Youtubers and the iOS platform" to reflect the changes on the forum.
It was titled
"iOS Youtube discussion and the future of the iOS platform" for the sake of continuity.
Comments
Are you asking as someone who has a channel etc, or is looking to make one?
I'm asking both as someone who has a channel already and as someone who is interested in the future iOS.
Can you pop a link?
Here's the link to my channel
https://www.youtube.com/@moderndayblue
however bear in mind this isn't about my channel.
My channel isn't aimed at making money.
This thread is about the points raised above.
If a YouTube channel is demoing an app, and the content maker was given codes by the dev to win the app, that isn’t a quid pro quo for anyone, as (1) the dev has to make the app and sell it (2) the YouTube video maker had to learn the app and record /edit video, and (3) the user has to watch the video and like it
So the dev gets exposure, the content creator gets a like, and the end user/audience gets to win a code
The incentive for the dev is to have someone showcase the app who might need it explained, the incentive for creator is viewership , and the incentive for the audience is to learn something they may purchase and possibly win
If anything, the true winner here is the audience. The dev may or may not get a sale from the video, the content creator May not get a like/subscriber/ad view, but the audience gets free info and a free app; this doesn’t mean good feedback in the channel for YouTube or good feedback in the App Store (as many apps I’ve won are promo and don’t allow reviews to be left)
So with all that said, the majority of the work is on the YouTube maker as they have to learn the app in an applicable way and make a video that doesn’t make you want to stop watching. The dev already did the work in making the app and is nice to offer the codes, and the audience gets good content and possibly a winner. So what if the incentive is a code, the point is information and interest. And you must choose to partake in contests which I often decline participation in my comment (not many people do that but I also see some others doing it so there are also users who aren’t greedy as well) From what I understand devs can/give up to 100 free codes per release , and it’s their at their discretion and prerogative to do so or not, so it makes sense this is one way to do it. Sometimes I have made purchases based on YT videos because reviews and tech specs weren’t enough and I needed to see how it worked , other times I thought I new what I was buying and didn’t and the deep dive helped me see what I was missing.
Is it worth making the content? If the original thread was an indication, no. However I value channels like The sound test room immensely because they answers questions that you might not see in a small demo/ad from a dev. Deep dive tutorials are what makes iOS so cool because the content creators can talk to users and serve as a medium between devs and users. So to me the answer is yes, the question is it of value to those making the videos ?
What do I want to see from content creators? More free app giveaways
lol
I don’t see there being less dialogue between creators and users. In fact I see almost every comment replied to or question answered form guys like Doug, Gavin, Leo and Jade, in fact, they go out of their way to even asks devs sometimes for the answer .
So I’m very appreciative of what they do, and I don’t know if this was of any value but I hope they continue just as they were: I never saw an issue before this, nor do i see one now.All I’m wondering now is if my pondering and commenting on this is what you were asking?
but I hope this helps
@yellow_eyez
Agreed the winners here are the audience.
Many youtubers are making it clear that they are not able to earn enough from their channels.
For many it's a labour of love rather then their mainstay and when content creators
need to eat, sleep and pay the bills is it worth creating content for next to nothing?
There are many viewers who do value the content created and then
as we now know many who want even more for nothing.
You and me both. lolololol
Gavinski mentioned that there is less interaction in the coments section on his youtube channel these days.
Your perspective matters.
Thank you for answering.
There’s just not a lot of money in it yet is there? So it’s either ‘invest and position yourself as an influencer in the space and gamble it’s going to blow up and become a viable business’ or ‘treat it like a labour of love side-project and just enjoy’.
I used to make a lot of videos but I stopped making as many as I was losing I interest and incentive. There really is nothing in it for YT creators I’m sure work vs income ratio is at best a quarter to a third per hour what you would get working in McDonalds. Also YT thresholds for monetization to even start are so high that there is little incentive for new content creators to even try
Ahh ok, but you did say "I'm asking both as someone who has a channel already and as someone who is interested in the future iOS." But I guess not then since you just want to talk about people making money with iOS music chatter. I am all for giving feedback to people who ask for it but since nobody seems to be asking for this info on their own behalf, this thread is likely to wind up in the same bin as the last one.
I used to make videos too, mainly just casual ones to send out to friends, post on the forum etc. Was kind of hoping YT would just become more of a communication platform extension but soon enough the entitled comments roll in as if I am there to serve people. Ehh.
that is even how most of the cool apps are made.
Yep most devs are prob making sub McDonalds hourly wage but apps are better than burgers
Amazing what giving a shit can do,
Agreed.
This I suppose is the premise for anyone trying to make an income via Youtube or simply needing an outlet for their creativity.
I started making videos for youtube with full editing etc, etc and then like yourself lost interest
in doing the whole shebang and decided to just upload content that I am doing in my music room.
It's my content have a look if you don't like the content move on.
Monetization for online music across the board is suffering from extremely high thresholds.
Spotify for instance is an example here.
$0.0045 per play.
@AudioGus
My angle is my Ko-fi shop which has another thread dedicated to it
and I'm very much interested in the future of iOS.
This is a hurdle that many YT content creators have to face.
If someone calls themselves a 'YT content creator' though then I think they are actually there to serve people.
As for the original drama, it looked to me like someone out to cause some trouble and little else.
As for the future of iOS music making, it's promotion through you tube and other avenues, I have this to say:
I believe that iOS music making is quite a financially small market. To be honest, I hope it remains so, in the sense that it remains financially viable for some, but never reaches true mass market. I say this because when small hobby markets become larger, they often lose some of the qualities that attracted me to them in the first place!
Examples: TTRPGs are a lovely hobby, but since the popularity of Dungeons and Dragons increased, the hobby has become bland and aimed at politically loud and obnoxious people, who generally care little for the hobby beyond nailing their political and social colors to a mast!
Gaming has become about rinse and repeat games that are bland and again full of promotion of agendas I have little to no Interest in. The soul has been sucked out by the money people looking to part as many people with as much cash as possible.
I could suggest more, but I'm sure some see the point. I like iOS music making and while it could be better, I really don't want to see the remaining nice, kind and sharing people that inhabit places like here be pushed away by those that generally follow mass market popularity.
As with all things though, this is just one of my many hobbies and like life itself, it is fragile and fleeting in nature. I have seen such changes in my country to where it is barely recognisable to me now and I doubt that music making in general is going to be spared some of the effects that major change brings. The great positive is that while I don't like many of the changes in how people consume music, I must admit that making music production more attainable to the masses has really opened up the creativity of this as a hobby. Let us just guard against those that would stomp on the heart and soul of music, just to make their bank accounts larger.
Agreed to a certain degree.
Some of the more musical youtubers simply put up their musical content and viewers can like it or not.
When your channel is dedicated to education then most certainly you are providing a service.
That doesn't mean that people who believe that their "entitlted" should demand something beyond that remit.
Privilege has limits in my book.
If viewers are demanding then the content creator has the right to set their own limits.
Wholeheartedly agreed here.
I was "involved" in the discussion in the now deleted thread and the "person"
was out for insulting rather than being constructive.
It sounded more like they had had a bad day and needed a confrontation.
Psychologists would call it transference.
The only thing about this perspective though valid is that it reaches a point where
the labour of love isn't enough to keep the market afloat.
Eventually dev's, content creators and users will fall to the wayside.
Oh,... I've seen this happen in many "scenes" also.
There's a fine line between keeping a vibrant market happening and
then opening it up to the masses who just want to pick arguments.
Agreed, it's why I stayed on the iOS platform initially.
With you here though I am a professional musician, composer and Producer.
Right and I doubt they would call themselves a 'YT content creator', just because they are using it to host a video. To me 'YT content creator' is like Mr. Beast stuff.
To me it depends on the scope of your expected audience. If it is just your buddy Bill and some dudes on a forum, then not really.
I feel like tattooing this on my ass and face, getting wicked high, butt naked and wandering the earth.
You do this for youtube then I'm certainly going to follow you. lolololol
Just to clarify.
Is this for the butt naked running with tattoos around comment???
Aside note.
I wonder if this is the future of iOS music. lolololol
There was a time when I entertained the idea of making tutorial and product review videos for my YouTube channel in addition to the music videos I make.
After reading some of Gavinski's posts about how little he makes and seeing Doug from the Sound Test Room having to ask people for donations I realized that it wasn't worth the effort. If they can't make a living doing it, I certainly can't.
I don't imagine my channel will ever be monetized. So far I've only got 60ish subscribers and my most popular video has 1500 views. Many of them have less than 100. I do it for fun. It gives me a way to collaborate with people who are far more talented than I will ever be musically. It gives me an alternative creative outlet when my music doesn't make me happy.
I would love to make money from my channel, but I can't imagine it ever happening. As it is, it's more of a visual journal of my growth as a creator and the friends I've made along the way. If that's all it ever is, that's good enough.
Video it and I will put it to music
I think many here had the same idea including myself that's why I said to myself "f!!K it, I'll just upload what I do as a diary"
I've saved all of my projects so if anyone wants to ask "what are you doing there" then I'm able to do so.
This isn't the first time that both Doug and Gav have mentioned how little they make.
I found it annoying when that other commenter was describing them as "whining" about creating content.
Both Doug and Gav described the harsh reality that their facing and I completely agree with their approach.
If the viewers are demanding more from them than they are able to then either support them more
financially as business investors or keep your peace and enjoy the channels for what they are.
You've certainly had more viewers than myself.
Congratulations.
and continue doing what you enjoy for sure.
If anyone is curious about how much (little) you can make on YouTube, I've had my channel for over 16 years, I currently have 6,000 followers, 130 videos posted, and over 1.2 million views. I no longer have monetization turned on for my channel, but when I did I earned a grand TOTAL of about $300 during that time period.
Like I said, there's not much money to be made unless you're getting 100k views a video. It certainly doesn't come close to making minimum wage in the US for the same amount of work.
The real money is in affiliate links and sponsored content.
Wow.
Says it all in a nutshell.
Same here in the U.K
Hence why dev's and iOS tubers do app giveaways/competitions
to generate custom considering the iOS market is so small.
Wasn't there something about the value proposition to developers being a video?
Developers giveaway codes to YouTubers in order to promote their product in a video. Some YouTubers have taken to giving away those codes to a very small portion of people behind paywalls, because, in turn, it incentivises people to subscribe to those paywalls. As those people believe they stand a greater chance of winning a free app as the competition is much less.
If I remember correctly the original question raised was how does that benefit the developer if the video was going to be made anyway? The video is outside the paywall but the giveaway behind it. More people would probably watch if the giveaway was outside the paywall too. The incentive to keep watching is known to have gone now. For some. Not me, I dont care. And, of course this isn't what the YouTuber wants. I think Gav said he clears it with the developers on all his promos.
Not sure how any of this benefits the future of the iOS platform sorry.
I attribute that to my musical guests and the current interest / controversy in AI. Hopefully it will bring some well deserved attention to some of the talented people I work with. Anything else is a bonus.