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Audio Damage raised some prices 6 months ago
From Twitter… (via the iPadOS & iOS AudioUnits group on Facebook):
Comments
Audio Damage have always had top-quality professional products, and I'm surprised they even sold their iOS versions at such low prices to begin with. I find the term "drive-by reviews" hilarious, lol.
I think higher prices on iOS would benefit everyone in the end.
Thanks for the heads up. I just got ODC.
Never understood why ODC didn’t make it to iPhone like the other AD apps.
I had to check and I’m full up on their products.
I remember listening to the Chris Randall (Audio Damage) intervew where he discussed their development process and the issues of Laptop v iPad pricing:
It’s been a shame that such an articulate developer avoids the ABF like a plague and ever since I have tried to protect developers that invest in being active on the ABF.
They are different from users and those that bet their livelihood on making us toys are special and deserve special treatment here. It’s a sad day when they pull back or get banned for arguing with their critics. If you’ve ever had critics you know that their input is not always helpful to the production of good work
Yeah, that’s kind of the problem with prices being too low. It’s why iOS plugin GAS exists: we buy everything because plugins are less than a burger and fries 😂
Most of us only use a fraction of what we buy. In addition, most of us have no idea how to code and what resources it takes to develop an app, so I understand the frustration. At the same time, when someone sells a product you are susceptible to feedback. Product bugs should be addressed. I’ve seen “drive-by” feedback for very expensive products as well.
It always concerns me when a company attacks customers as an excuse for failure. It’s like if patients come to my hospital and we tell their family the reason their loved died is because we were short-staffed. We are the experts, we can’t give Medicare an excuse like that and stay in business. If you operate a business and some of your customers don’t understand your product, perhaps you take a moment to create a tutorial that explains your product in a way they can understand or literally answer their questions directly. When you make stuff people buy, you are either responsive or not, but unless you make something irresistible and unparalleled - you need to be responsive to add value.
Perhaps low cost plugins for some developers equals very little support to their customers.
Fair enough.
I agree. I think it would stop a lot of GAS and make musicians more selective in their purchases and actually start using apps to their full extent.
I wonder how the M1 desktop phenomenon is going to accelerate these changes. There is clearly an expectation towards developers not to limit their Mac compatibility intentionally (I'm not saying that addressing it is always effortless, but at its core can be an artificial divide).
But this doesn't gel perfectly well with current models of multi-platform purchase models, I wonder if that will change as well, and maybe the change will coincide with a wider introduction of the subscription model, or at least a more account-based model, like what Roland is doing with some of their pay-once products as well.
Setting aside the subscription question a bit, there probably has to be some sort of middle ground between the two pricing extremes of mobile and desktop. It's also a sign of an unhealthy ecosystem if I regularly see 80% discounts in desktop products. I think iOS so far was a proving ground or a sandbox for experimenting (at least for the big players who graced us with their iOS products who are also much more heavily invested in the non-mobile world).
I wonder if recent times were sort of a waiting game to see who will make the first step towards shaking things up a bit...
Did you read that as an attack or simply a justification of where to invest? The marketplace of desktop software gets a better class of critics because following the advice of a critic has a feedback loop.
In this forum, I avoided all @virsyn apps for about a year because “the don’t support their apps”. That was my mistake.
The critics were just wrong in this way:
They requested features that did not get implemented, IMHO and considered the freezing of an apps features to be not supporting the product. On a case by case basis their outrage may make sense.
That was clearly articulated by Harry Gohs on this forum saying that the revenue for writing a manual per product just wasn’t there. He has since re-branded his products on the App Store to shed the Virsyn label and started creating manuals. He adapted.
At this point I own all the Virsyn/Harry Gohs products and he uses the forum effectively for his lashest product marketing efforts: “Tera Pro”.
Personally, I will continue to protect the side of the developer even when their work is problematic in the hopes that with encouragement and support… we will get better toys to play around with.
Chris Randall avoiding the ABF is our loss.
Exactly... I've heard desktop users comment that ios isn't that cheap when you consider the sometimes huge discounts available on desktop apps, plus the fact they can be resold.
What worries me more is that with the trend of ios app devs making apps that work well on both desktop and ios, we are ending up with very few apps being released that actually take full advantage of touch screen. In this sense, many older IAA or standalone apps kick the arse out of newer offerings.
Great response!
Definitely feels/looks like Audio Damage is insulting a group of customers they feel don’t have enough knowledge to use their products. Perhaps they create descriptions with caveats about the knowledge needed to understand their products. Customers are the reason businesses exist and not every customer will be happy, but it is possible to learn from them and improve products/services and communication. Looks like Harry figured it out.
🙌🏽 we, as customers don’t share all feedback, no one wins in the end.
P.S. I’m all for increasing iOS prices to support developers and increase value.
That’s a straw man argument - this isn’t about critical failures on the part of Audio Damage, and the kind of argument that keeps Chris Randall away from places like this.
They made it quite clear why they are increasing prices, and considering how good value for money they are right now I don’t think it even needed justification. Read some of the App Store reviews of their apps to see why they are taking this position - there’s a level of ignorance and/or trolling that’s understandably upsetting for any developer.
Yeah, trolling happens. Audio Damage is a great developer. It stinks that airing frustration can lead to poor reputation. I feel their announcement to raise their prices was very thoughtful, but wished they didn’t address the “trolls” or less than knowledgeable customers. I’ve bought 95% of their plugins and haven’t had any challenges with their apps, but the “clap back” to trollers is not worth turning off potential new customers. I want Audio Damage to make a lot of money and keep making great stuff ❤️
This makes me grateful I already have all the Audio Damage apps. In fact, I was also considering Replicant plugin as well as the app. I'll see how initial pricing is on Replicant 3 once the beta ends.
Yeah, I keep refreshing the forum for the Replicant 3 release post 😂 I’m on the beta, but I’m being impatient 🙃
also in favor of more appropriate pricing….dollar store pricing leads to dollar store behaviors.
That’s my feelings too. If they would’ve just raised their prices , that’s one thing. It’s the elitism I have a major issue with. But as usual, the rich run things and anybody not on their level are beneath them 😒
I’m reminded once again why I generally avoid people .
These developers are not rich.
I don’t think you realize what the reality in the ground is. You haven’t been in his position, perhaps, to see the difference in the support requests and feedback one gets in these situations.
While I sometimes find the way he expresses some his frustrations, the situation Chris is talking about is something a lot of developers can attest to. Some have more graceful ways of dealing with that frustration and some less, but this isn’t rich powerful people sticking it to the poor.
anyone with a $700 phone is rich periodt. 👀
This sounds a bit like the teacher punishing the class for the actions of a bad student. And what about... If I have $50 to spend it could now all be eaten up by 2 Audio Damage purchases, thus keeping me from purchasing apps from anyone else. I also resent being lumped in with "drive-by purchasers".
That said, I'll pay a much higher price for a quality app that's useful to me. I don't resent developers making money. It's the only way to keep developing. I think there would have been a better way to approach this. Add features to a brand new version and up the price on the new version. Why should anyone pay more for an unchanged product?
I agree with the "when a company attacks customers" comment. This does not bode well (at least in my opinion) for the future of this company. I won't be buying anything from them going forward, especially not at 3x the current prices.
Wasn’t strictly referring to the developers in this case…more to some of the snobbery expressed elsewhere
😞 yeah, it leaves a bit of a bad taste in my mouth reading that post. At the same, I’ve lost my cool at the wrong time before so I get it. Social media is the powerful medium and I’ve seen so many dig their own grave with a bad post. I work in reputation management within the hospital system I work and the smallest social media fire for us sets off alarms up the food chain in no time. My word of advice for developers: avoid insulting people. Insult them offline, in private- if you need to blow off steam, not in public. The best “revenge” is a respectful response that shows you care about the best customer experience possible. Kill them with kindness and when all else fails - like we tell some customers who complain at the hospital: perhaps our product/service is not for you.
I was employed when I got my phone and I’m still paying on it even though I’m not any longer and it’s breaking me.
Exactly! I have to prioritize my purchases …I’m certainly not drive by .
And if anything is underpriced, truthfully, it’s Copperhead by 4 pockets . Now there’s a developer worth supporting
I have all their apps and love them all except Axon 2, that one is a little hard to wrap my head around but I need to watch some tutorials on it and read the manual which I admittedly haven’t done, all the rest don’t seem complicated at all at least to me. I’m not sure if spending more money on them means the people buying them at a higher price means said buyers are more intelligent or more technically inclined???? If they want to charge more in general I wouldn’t blame them because they were priced low for what they do in the first place imo. I just don’t know if higher prices equals better reviews
Most of their apps are reverbs, delays and compression units… anybody who would be picking them up would already know what they are, especially with how difficult it is these days to find things in the App Store ! At least I would hope so 😂 I seriously doubt somebody who needs compression socks for their diabetic feet would think Rough Rider would be helpful lol
I don't think "Most of their apps are reverbs, delays and compression units,,," accurately captures the range of products they have released.
Hmmm, I just took a look and almost all of their apps have a 4 or more star rating , except 2, Pumphouse which for some reason I want to say was free but I’m not sure and Axon 2, which is the one I couldn’t gel with and the overall consensus seem to agree as it’s like 3.2 out of 25 ratings. I would think 4 plus stars over all is pretty good? They can’t all be 5 stars, and some of them are. But I have no idea about how sales are going.
That’s mostly I saw in the App Store, but then again I’m an iPhone user vs iPad.
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